People

Cimigo’s team market research in Vietnam and Indonesia love to help you make better choices. Cimigo’s team is dynamic, fun and young at heart (if not age). Cimigo offer a great diversity of experience, perspectives and passions.

 

Cimigo’s team will answer your most difficult questions to deliver inspirations and help you make better choices. The team do this by putting the customers at the heart of your business decisions, to help you make better choices.

 

Managing Director  

Richard Burrage

25 years of experience in market research and strategic consulting. Richard is the founder of Cimigo and acts as a strategic partner for core clients, focusing on market feasibility, brand positioning, customer experience and communications development.

Richard has led businesses, which have supported numerous brands to leadership positions in Asia, including the innovation of over sixty brands. He has built a regional Asian market research business, bringing the voice of the consumer into client boardrooms.

Research Director  

Ankur Sharan

A consumer research & business solution lead looking at major categories including Banking & Finance (BFSI), Automotive, Healthcare & Pharmaceutical, E-commerce, Tobacco, FMCG, and emerging sectors.

The focus of the role is to consult and advise the clients in suggesting innovative research solutions for their business questions.

Research Director  

Thuong La

Over 10 years working at Cimigo, I have earned rich experience in research especially for FMCG. I believe that the opportunities don’t happen and you create them.

Research Director  

Binh Dong

After nearly a decade of working directly with many clients in many fields, conducting various types of research, my experience promises to bring the best solutions for your business.

Come and experience Cimigo’s market research service with me!

Research Director  

Phuong Le

More than 13 years of experience in market research. Phuong has managed numerous qualitative and quantitative projects for key clients across various industries.

Phuong is well versed on different market research techniques including mystery shopping, usage and attitude, segmentation, brand health, customer satisfaction and many more.

Research Director  

Edwin Pranadjaja

More than 20 years as market researcher, data analyst and business consultant.

Executive Director  

Eko Wicaksono

Having more than twenty years of experience working in research industry and have held leadership roles at a number of research agencies

Operation Director  

Thuong Nguyen

More than 18 years of working with Cimigo, my motto for effective results with Operation Team is “Play hard and go full throttle while working”

Do you want to experience success with us?

National QC Manager  

Truong Nguyen

More than 15 years of experience in market research fieldwork, and has been with Cimigo since 2003. Truong has helped built the reputation of strict QC to Cimigo.

Business Analytics Manager  

Thanh Duong

More than 10 years of experience as a data analyst across a wide ranges of business issues. Thanh has been leading a data analysis team, and proficiency with various types of data format.

Finance Manager  

Bay Le

More than 5 years at Cimigo and years of experience in coordinating work and training, guiding to improve professional skills for periodical accountants.

Make recommendations to prevent business risks, propose solutions to attract financial resources for the budget of the business.

Online Community Manager  

Dung Luong

Dung has been working in different industries (retails, technology, finance & insurance, etc). Dedicated in marketing & consumer behaviour. Dung has good knowledge and experience in management & marketing consulting.

Ha Dinh - Project Lead

" I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us."
“ I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.”

Geert Heestermans - Marketing Director

"Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that."
“Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that.”

Richard Willis - Director

"HSBC are very pleased with the launch and they have had some very good coverage which I have attached. Your team have done an excellent job on this. "
“HSBC are very pleased with the launch and they have had some very good coverage which I have attached. Your team have done an excellent job on this. ”

Vo Thi Thuy Ha - Commercial Effectiveness

"Through past 1 year working with Cimigo we can see the high dedication, good business sense and great client service from Cimigo client service team led by Ankur Sharan. Ankur's team always demonstrate a high standard of client service with high flexibility, trying to offer most convenient/ suitable options for clients although sometimes it is quite stretching for Cimigo team. Cimigo team also quite often offers very interesting approaches to solve our research objective, I personally appreciate the fact that the team can go extra miles trying to find out good methodology, insightful findings to answer MSD's business questions."
“Through past 1 year working with Cimigo we can see the high dedication, good business sense and great client service from Cimigo client service team led by Ankur Sharan. Ankur's team always demonstrate a high standard of client service with high flexibility, trying to offer most convenient/ suitable options for clients although sometimes it is quite stretching for Cimigo team. Cimigo team also quite often offers very interesting approaches to solve our research objective, I personally appreciate the fact that the team can go extra miles trying to find out good methodology, insightful findings to answer MSD's business questions.”

Louise Knox - Consumer Technical Insights

"Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. Cimigo did a great job. Thank you for your patience and perseverance with getting this off the ground."
“Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. Cimigo did a great job. Thank you for your patience and perseverance with getting this off the ground.”

Aimee Shear - Senior Research Executive

"We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet Cimigo were incredibly accommodating through their patience, flexibility and commitment. Not only were Cimigo supportive during the set up of our project, but we were really impressed by the outputs delivered – Cimigo were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again. "
“We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet Cimigo were incredibly accommodating through their patience, flexibility and commitment. Not only were Cimigo supportive during the set up of our project, but we were really impressed by the outputs delivered – Cimigo were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again. ”

Dennis Kurnia - Head of Consumer Insights

"Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found Cimigo to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with Cimigo fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism."
“Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found Cimigo to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with Cimigo fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.”

Tania Desela - Senior Product Manager

"It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend Cimigo."
“It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend Cimigo.”

Thu Phung - CTI Manager

"Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project.""
“Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."”

Linda Yeoh - Consumer & Market Intelligence Manager

"We have worked with Cimigo over 2 projects in Vietnam. Cimigo has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Cimigo team for supporting us."
“We have worked with Cimigo over 2 projects in Vietnam. Cimigo has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Cimigo team for supporting us.”