{"id":18439,"date":"2021-08-26T12:05:14","date_gmt":"2021-08-26T05:05:14","guid":{"rendered":"https:\/\/staging.cimigo.com\/?p=18439"},"modified":"2023-12-12T14:00:10","modified_gmt":"2023-12-12T07:00:10","slug":"nhung-han-che-doi-voi-tang-truong-hang-tieu-dung-o-viet-nam","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/vi\/trends\/nhung-han-che-doi-voi-tang-truong-hang-tieu-dung-o-viet-nam\/","title":{"rendered":"Nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng h\u00e0ng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam"},"content":{"rendered":"<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quan \u0111i\u1ec3m h\u00e0ng n\u0103m c\u1ee7a <a href=\"https:\/\/staging.cimigo.com\/en\/research-report\/vietnam-consumer-trends-2019\">Cimigo v\u1ec1 c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam<\/a> c\u1ea7n ph\u1ea3i ch\u00fa \u00fd v\u00e0o n\u0103m 2019. B\u1ea3n tr\u00ecnh b\u00e0y v\u1ec1 Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam n\u0103m 2019 n\u00e0y \u0111\u01b0a ra nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng ti\u00eau d\u00f9ng, v\u00e0 nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y s<a href=\"http:\/\/blog.cimigo.com\/vietnam-consumer-trends-2019\/\">\u1ef1 th\u00e0nh c\u00f4ng phi th\u01b0\u1eddng c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam.<\/a><\/p>\n<p><!--more--><\/p>\n<p>20 ph\u00fat \u0111\u1ec3 \u0111\u1ecdc<\/p>\n<p>S\u1ebd c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft kh\u00e1c th\u1ea3o lu\u1eadn v\u1ec1 <a href=\"https:\/\/staging.cimigo.com\/vietnam-consumer-trends-2019\/\">nh\u1eefng tin t\u1ee9c t\u00edch c\u1ef1c,<\/a> v\u00ec th\u1ebf b\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u00a0\u0111\u00e1nh gi\u00e1 s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1edd nh\u1ea1t trong nhi\u1ec1u l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i, nh\u1eb1m m\u1ee5c \u0111\u00edch hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi h\u00e0ng ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #a6cc17;\" href=\"https:\/\/staging.cimigo.com\/en\/research-report\/vietnam-consumer-trends-2019\" target=\"_blank\" rel=\"noopener noreferrer\">Download Cimigo on Vietnam consumer trends 2019 here<\/a><\/span><\/p>\n<h2><strong>Nh\u1eefng h\u1ea1n ch\u1ebf ch\u00ednh \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng h\u00e0ng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n<ol>\n<li>Gi\u1ea3m t\u1ef7 l\u1ec7 sinh \u1edf tr\u1ebb em d\u01b0\u1edbi 12 tu\u1ed5i v\u00e0 t\u00ecnh tr\u1ea1ng t\u0103ng sinh \u0111\u1ebb \u1edf Vi\u1ec7t Nam.<\/li>\n<li>N\u00f4ng th\u00f4n ch\u00ednh l\u00e0 gi\u1edbi h\u1ea1n c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo\u2026. D\u00e2n s\u1ed1 \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m \u1edf Vi\u1ec7t Nam.<\/li>\n<li>S\u1ef1 ng\u00e2y th\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 qua \u0111i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 hao m\u00f2n nhanh ch\u00f3ng \u1edf Vi\u1ec7t Nam.<\/li>\n<li>An to\u00e0n th\u1ef1c ph\u1ea9m th\u00e1ch th\u1ee9c l\u00f2ng tin v\u00e0 bu\u1ed9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ph\u1ea3i th\u00f4ng minh h\u01a1n.<\/li>\n<li>C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u1edf Vi\u1ec7t Nam.<\/li>\n<li>Ngh\u1ecbch l\u00fd l\u1ef1a ch\u1ecdn hi\u1ec7n \u0111ang ph\u1ea3n t\u00e1c d\u1ee5ng r\u1ea5t nhi\u1ec1u \u1edf Vi\u1ec7t Nam.<\/li>\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 qu\u00ean c\u00e1ch \u0111\u1ed5i m\u1edbi \u1edf Vi\u1ec7t Nam.<\/li>\n<li>Kinh nghi\u1ec7m \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh, thay \u0111\u1ed5i \u01b0u ti\u00ean mua h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<li>Nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n nh\u01b0ng \u00edt th\u00f4ng tin h\u01a1n. L\u1eeba \u0111\u1ea3o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.<\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"CONSTRAINTS ON CONSUMER GOODS GROWTH | RICHARD BURRAGE | VIETNAM CONSUMER TRENDS 2019\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3UJVV5DkbzI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Vinamilk c\u00f3 d\u1ea5u hi\u1ec7u t\u0103ng tr\u01b0\u1edfng th\u1ea5p trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng<\/strong><\/h2>\n<p>S\u1ef1 s\u1ee5t gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu m\u00e0 <a href=\"https:\/\/www.vinamilk.com.vn\/en\">Vinamilk<\/a> \u0111\u00e3 tr\u1ea3i qua trong n\u0103m 2018 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y ng\u00e0nh h\u00e0ng s\u1eefa \u0111ang \u1edf trong t\u00ecnh tr\u1ea1ng \u1ea3m \u0111\u1ea1m v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. L\u00e0 c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng ni\u00eam y\u1ebft v\u1edbi g\u1ea7n 50% th\u1ecb ph\u1ea7n, c\u1ed5 phi\u1ebfu Vinamilk v\u1eabn lao d\u1ed1c. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi <a href=\"http:\/\/bizhub.vn\/markets\/vinamilk-to-pay-dividends-in-september_297809.html\">\u0111\u1ee3t ph\u00e1t h\u00e0nh c\u1ed5 phi\u1ebfu th\u01b0\u1edfng v\u00e0o th\u00e1ng 9\/2018.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1283\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2019\/03\/VNM-share-price.jpg\" alt=\"Vinamilk share price\" width=\"903\" height=\"760\" \/><\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c h\u00e0ng ti\u00eau d\u00f9ng t\u0103ng tr\u01b0\u1edfng trong n\u0103m ngo\u00e1i ch\u1ec9 n\u1eb1m trong l\u00e3nh th\u1ed5 m\u1ed9t con s\u1ed1 th\u1ea5p. \u0110\u00e3 qua r\u1ea5t l\u00e2u r\u1ed3i nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m \u1edf m\u1ee9c hai con s\u1ed1 t\u1eeb 20 \u0111\u1ebfn 30%. Trong khi \u1edf c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4, Vi\u1ec7t Nam \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng phi th\u01b0\u1eddng, nh\u01b0ng nhi\u1ec1u m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng l\u1ea1i t\u0103ng tr\u01b0\u1edfng m\u1edd nh\u1ea1t.<\/p>\n<h2><strong>Gi\u1ea3m t\u1ef7 l\u1ec7 sinh \u1edf tr\u1ebb em d\u01b0\u1edbi 12 tu\u1ed5i v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 sinh \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n<p>N\u0103m 2018 c\u00f3 1.425.000 ca sinh, t\u0103ng \u0111\u00e1ng k\u1ec3 m\u1ee9c ti\u00eau th\u1ee5 s\u1eefa ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, c\u00e2u h\u1ecfi h\u00f3c b\u00faa m\u00e0 \u0111i\u1ec1u n\u00e0y \u1ea9n gi\u1ea5u \u0111\u00f3 l\u00e0 \u0111\u00e2y \u0111\u00e3 l\u00e0 n\u0103m th\u1ee9 n\u0103m s\u1ed1 ca sinh m\u1edbi gi\u1ea3m. Nh\u00e2n kh\u1ea9u h\u1ecdc th\u00fac \u0111\u1ea9y nhi\u1ec1u h\u00e0nh vi mua h\u00e0ng c\u1ee7a c\u00e1c b\u00e0 m\u1eb9 \u0111\u00e3 b\u1eaft \u0111\u1ea7u gi\u1ea3m v\u00e0 \u0111\u00e3 gi\u1ea3m ch\u1eadm trong 5 n\u0103m qua.<\/p>\n<p>Tr\u1ebb s\u01a1 sinh c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn chi ti\u00eau c\u1ee7a h\u1ed9 gia \u0111\u00ecnh, nh\u1eefng g\u00ec m\u00e0 m\u1ecdi ng\u01b0\u1eddi mua v\u00e0 c\u00e1ch h\u1ecd \u01b0u ti\u00ean chi ti\u00eau c\u1ee7a m\u00ecnh. H\u00e3y h\u1ecfi b\u1ea5t k\u1ef3 b\u1eadc cha m\u1eb9 m\u1edbi n\u00e0o xem chi ph\u00ed sinh ho\u1ea1t c\u1ee7a h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o, \u0111\u00f3 ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c gia \u0111\u00ecnh v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ef1c k\u1ef3 quan t\u00e2m t\u1eeb b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd, \u00f4 t\u00f4, gi\u00e1o d\u1ee5c \u0111\u1ebfn t\u1ea5t nhi\u00ean l\u00e0 s\u1eefa v\u00e0 nhi\u1ec1u m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng kh\u00e1c.<\/p>\n<p>T\u1ef7 l\u1ec7 sinh \u0111\u00e3 gi\u1ea3m t\u1eeb 75 v\u00e0o n\u0103m 2008 xu\u1ed1ng c\u00f2n 59 v\u00e0o n\u0103m 2018 (t\u1ef7 l\u1ec7 theo t\u1eebng ngh\u00ecn n\u1eef gi\u1edbi t\u1eeb 15 \u0111\u1ebfn 49). Trong 10 n\u0103m t\u1edbi, s\u1ebd c\u00f3 \u00edt h\u01a1n 241.000 ca sinh v\u00e0o n\u0103m 2028 so v\u1edbi n\u0103m 2018.<\/p>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh h\u00e0ng nh\u01b0 s\u1eefa \u0111\u00e3 c\u00f3 g\u1ea7n 20 n\u0103m t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1, n\u00f3 \u0111\u1ed9t ng\u1ed9t d\u1eebng l\u1ea1i, v\u00ec n\u00f3 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c b\u00e1n v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc \u0111ang t\u0103ng l\u00ean n\u1eefa. Thay v\u00e0o \u0111\u00f3, vi\u1ec7c b\u00e1n h\u00e0ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u00e2n kh\u00fac \u0111ang gi\u1ea3m d\u1ea7n v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn trong k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1285\" aria-describedby=\"caption-attachment-1285\" style=\"width: 809px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1285\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2019\/03\/Vietnam-changing-age-profile-1.jpg\" alt=\"Vietnam changing age profile\" width=\"809\" height=\"376\" \/><figcaption id=\"caption-attachment-1285\" class=\"wp-caption-text\">Ngu\u1ed3n <a href=\"https:\/\/www.globaldemographics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Demographics<\/a><\/figcaption><\/figure>\n<p>Nh\u00f3m tu\u1ed5i d\u01b0\u1edbi 12 tu\u1ed5i chi\u1ebfm h\u01a1n 1\/3 l\u01b0\u1ee3ng s\u1eefa ti\u00eau th\u1ee5 t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n s\u1ebd gi\u1ea3m trong t\u01b0\u01a1ng lai d\u00e0i h\u1ea1n. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ee9c qu\u1ea5y r\u1ea7y c\u1ee7a tr\u1ebb \u0111ang gi\u1ea3m d\u1ea7n, n\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng \u0111i mua s\u1eafm v\u1edbi m\u1ed9t \u0111\u1ee9a tr\u1ebb, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 s\u1ee9c qu\u1ea5y r\u1ea7y c\u1ee7a ch\u00fang. N\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn nh\u1eefng g\u00ec ng\u01b0\u1eddi m\u1eb9 mua (v\u00e0 nh\u1eefng g\u00ec m\u1eb9 kh\u00f4ng mua). S\u1ed1 h\u1ed9 gia \u0111\u00ecnh c\u00f3 tr\u1ebb em \u1edf Vi\u1ec7t Nam \u0111ang gi\u1ea3m v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ng\u00e0nh h\u00e0ng s\u1eefa v\u00e0 nhi\u1ec1u ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng kh\u00e1c.<\/p>\n<h2><strong>N\u00f4ng th\u00f4n l\u00e0 <\/strong><strong>gi\u1edbi h\u1ea1n c\u1ee7a s\u1ef1<\/strong><strong> t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo\u2026. D\u00e2n s\u1ed1 <\/strong><strong>ng\u00e0y c\u00e0ng <\/strong><strong>gi\u1ea3m<\/strong><strong> theo d\u00e0i h\u1ea1n<\/strong><strong> \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n<p>Nhi\u1ec1u c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng coi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n l\u00e0 con \u0111\u01b0\u1eddng m\u1edf r\u1ed9ng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 l\u1eeba d\u1ed1i, b\u1edfi v\u00ec d\u00e2n s\u1ed1 n\u00f4ng th\u00f4n \u1edf Vi\u1ec7t Nam \u0111\u00e3 ng\u1eebng t\u0103ng v\u00e0o n\u0103m 2017 v\u00e0 b\u1eaft \u0111\u1ea7u gi\u1ea3m v\u00e0o n\u0103m 2018. C\u00e1c h\u1ed9 gia \u0111\u00ecnh gi\u00e0u c\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, tuy nhi\u00ean t\u1ed5ng s\u1ed1 h\u1ed9 gia \u0111\u00ecnh n\u00f4ng th\u00f4n l\u1ea1i \u0111ang gi\u1ea3m.<\/p>\n<p>Ng\u00e0y nay 35% d\u00e2n s\u1ed1 Vi\u1ec7t Nam l\u00e0 th\u00e0nh th\u1ecb. Con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng l\u00ean 43% v\u00e0o n\u0103m 2036. N\u00f4ng th\u00f4n Vi\u1ec7t Nam s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y v\u00ec n\u00f3 ti\u1ebfp t\u1ee5c suy gi\u1ea3m d\u1ea7n theo d\u00e0i h\u1ea1n. C\u00e1c c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Vinamilk, trong nh\u1eefng n\u0103m th\u00e0nh l\u1eadp th\u00ec h\u1ecd c\u00f3 nhi\u1ec7m v\u1ee5 cung c\u1ea5p ngu\u1ed3n dinh d\u01b0\u1ee1ng d\u1ec5 ti\u1ebfp c\u1eadn cho m\u1ecdi h\u1ed9 gia \u0111\u00ecnh n\u00f4ng th\u00f4n, c\u00f3 th\u1ec3 s\u1ebd b\u1ecb gi\u1ea3m l\u1ee3i nhu\u1eadn v\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m n\u00f4ng th\u00f4n c\u00f3 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u00f3ng g\u00f3i nh\u1ecf h\u01a1n, gi\u00e1 th\u1ea5p h\u01a1n v\u00e0 m\u1edf r\u1ed9ng n\u1ed7 l\u1ef1c ph\u00e2n ph\u1ed1i. M\u1ed9t s\u1ed1 n\u1ed7 l\u1ef1c cho c\u00e1c d\u1ea1ng g\u00f3i bao b\u00ec, danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c thu nh\u1ecf l\u1ea1i d\u1ea7n d\u1ea7n trong th\u1eddi gian d\u00e0i.<\/p>\n<p>M\u1eb7t tr\u00e1i c\u1ee7a vi\u1ec7c d\u00e2n s\u1ed1 n\u00f4ng th\u00f4n gi\u1ea3m, t\u1ea5t nhi\u00ean l\u00e0 t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty t\u1eadp trung \u1edf th\u00e0nh th\u1ecb khi d\u00e2n s\u1ed1 tr\u1edf n\u00ean t\u1eadp trung h\u01a1n. V\u00e0 thu nh\u1eadp n\u00f4ng nghi\u1ec7p th\u1ea5t th\u01b0\u1eddng c\u0169ng chuy\u1ec3n sang thu nh\u1eadp c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb s\u1ea3n xu\u1ea5t \u1ed5n \u0111\u1ecbnh h\u01a1n.<\/p>\n<h2><strong>S\u1ef1 ng\u00e2y th\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 qua, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h2>\n<p>Th\u1ea5t b\u1ea1i g\u00e2y s\u1ed1c nh\u1ea5t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh h\u00e0ng s\u1eefa c\u1ee7a Vi\u1ec7t Nam l\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c v\u00e1ch \u0111\u00e1 nh\u01b0 gi\u1ecdt n\u01b0\u1edbc trong bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y. Bi\u1ec3u \u0111\u1ed3 ch\u1ec9 cho th\u1ea5y s\u1ef1 \u0111\u00f3ng g\u00f3p v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng c\u1ee7a s\u1eefa n\u01b0\u1edbc theo nh\u00f3m tu\u1ed5i. Kh\u00f4ng ph\u1ea3i s\u1eefa b\u1ed9t, kh\u00f4ng ph\u1ea3i ya-ua. N\u00f3 th\u1eadm ch\u00ed c\u00f2n r\u00f5 r\u00e0ng h\u01a1n n\u1ebfu ch\u00fang ta bao g\u1ed3m c\u1ea3 nh\u00f3m 0-6 tu\u1ed5i v\u00e0 s\u1eefa b\u1ed9t c\u00f4ng th\u1ee9c.<\/p>\n<p>C\u00e1c c\u01a1 h\u1ed9i b\u1ecb b\u1ecf l\u1ee1 l\u00e0 do kh\u00f4ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m thuy\u1ebft ph\u1ee5c \u0111\u1ec3 k\u00e9o d\u00e0i \u0111\u1ed9 tu\u1ed5i u\u1ed1ng s\u1eefa v\u01b0\u1ee3t qu\u00e1 12, g\u00f3p ph\u1ea7n v\u00e0o m\u1ee9c ti\u00eau th\u1ee5 s\u1eefa b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi \u1edf Vi\u1ec7t Nam \u1edf m\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1286\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2019\/03\/Volume-share-of-ready-to-drink-milk-by-age-in-Vietnam.jpg\" alt=\"Volume share of ready to drink milk by age in Vietnam\" width=\"758\" height=\"472\" \/><strong>Ngu\u1ed3n. <a href=\"https:\/\/staging.cimigo.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Cimigo Beverage Panel<\/a><\/strong><\/p>\n<p>T\u1ec7 h\u01a1n n\u1eefa l\u00e0 n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u1eebng u\u1ed1ng s\u1eefa, vi\u1ec7c \u0111\u01b0a l\u1ea1i s\u1eefa v\u00e0o ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng c\u1ee7a h\u1ecd sau n\u00e0y khi tr\u01b0\u1edfng th\u00e0nh, s\u1ebd tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n nhi\u1ec1u v\u00ec h\u1ecd kh\u00f4ng dung n\u1ea1p \u0111\u01b0\u1ee3c enzym lactose.<\/p>\n<p>C\u00e1c c\u00f4ng ty trong danh m\u1ee5c n\u00e0y \u0111\u00e3 c\u00f3 20 n\u0103m t\u0103ng tr\u01b0\u1edfng h\u1ea7u h\u1ebft l\u00e0 hai con s\u1ed1, nh\u01b0ng l\u1ea1i l\u01b0\u1eddi bi\u1ebfng trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c \u0111\u1ec1 xu\u1ea5t h\u1ea5p d\u1eabn nh\u1eb1m m\u1edf r\u1ed9ng ti\u00eau th\u1ee5 s\u1eefa cho \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn tu\u1ed5i. H\u1ecd \u0111\u00e3 kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c tr\u1ecdng l\u01b0\u1ee3ng c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai v\u1edbi l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfn b\u1ed9 hay l\u1ed7i th\u1eddi \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u01b0a ra c\u00e1c kh\u00e1i ni\u1ec7m c\u1ee7ng c\u1ed1 th\u1ecb tr\u01b0\u1eddng, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi h\u1ea5p d\u1eabn. Trong c\u00e1c kh\u00e1i ni\u1ec7m b\u1ed5 sung n\u00e0y, s\u1eefa l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng cung c\u1ea5p c\u00e1c th\u00e0nh ph\u1ea7n t\u0103ng c\u01b0\u1eddng, thuy\u1ebft ph\u1ee5c c\u00e1c b\u00e0 m\u1eb9 r\u1eb1ng nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng con h\u1ecd s\u1ebd ph\u00e1t tri\u1ec3n th\u00f4ng minh, cao l\u1edbn ho\u1eb7c m\u1ea1nh m\u1ebd.<\/p>\n<p>C\u00e1c b\u00e0 m\u1eb9 \u0111\u00e3 t\u1eebng u\u1ed1ng nh\u1eefng lo\u1ea1i s\u1eefa t\u0103ng c\u01b0\u1eddng n\u00e0y khi c\u00f2n nh\u1ecf, h\u1ecd \u0111\u00e3 nghe n\u00f3i v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 qu\u00e1 th\u01b0\u1eddng xuy\u00ean, m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb \u0111\u00e3 l\u1ed7i th\u1eddi, nh\u1eefng tuy\u00ean b\u1ed1 tr\u1edf n\u00ean qu\u00e1 l\u1ed1 v\u00e0 b\u1ecb m\u1ecfng d\u1ea7n, th\u1ecb tr\u01b0\u1eddng d\u1ea7n b\u1ecb b\u00e3o h\u00f2a. C\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m s\u1eefa kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn n\u1eefa.<\/p>\n<h2><strong>An to\u00e0n th\u1ef1c ph\u1ea9m th\u00e1ch th\u1ee9c ni\u1ec1m tin v\u00e0 bu\u1ed9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ph\u1ea3i th\u00f4ng minh h\u01a1n<\/strong><\/h2>\n<p>Truy\u1ec1n th\u00f4ng \u1edf Vi\u1ec7t Nam \u0111\u1ea7y r\u1eaby nh\u1eefng c\u00e2u chuy\u1ec7n li\u00ean quan \u0111\u1ebfn an to\u00e0n th\u1ef1c ph\u1ea9m. B\u00e0i b\u00e1o <a href=\"https:\/\/tuoitrenews.vn\/news\/society\/20171114\/vietnamese-killing-themselves-with-dirty-food\/42650.html\">Ng\u01b0\u1eddi Vi\u1ec7t t\u1ef1 gi\u1ebft m\u00ecnh b\u1eb1ng th\u1ef1c ph\u1ea9m b\u1ea9n<\/a> tr\u00ean b\u00e1o Tu\u1ed5i Tr\u1ebb tr\u00ecnh b\u00e0y m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m hi\u1ec7n nay. Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 b\u1ecb ph\u00e1 v\u1ee1 \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 nh\u1eefng g\u00ec tr\u01b0\u1edbc \u0111\u00e2y, m\u1eb7c d\u00f9 v\u1eabn h\u01a1i ng\u00e2y th\u01a1 v\u00e0 d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng.<\/p>\n<p>Do \u0111\u00f3, ng\u01b0\u1eddi mua s\u1eafm \u1edf Vi\u1ec7t Nam ng\u00e0y nay \u0111\u00e3 tr\u1edf n\u00ean s\u00e1ng su\u1ed1t h\u01a1n v\u00e0 th\u00f4ng minh h\u01a1n. K\u1ebft qu\u1ea3 l\u00e0 \u0111\u00e3 th\u00fac \u0111\u1ea9y nhanh ch\u00f3ng s\u1ef1 quan t\u00e2m \u0111\u1ebfn ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9, an to\u00e0n, t\u1ef1 nhi\u00ean v\u00e0 h\u1eefu c\u01a1.<\/p>\n<p><a href=\"http:\/\/vietbao.vn\/Kinh-te\/Chi-hon-1000-ty-Vinamilk-quyet-mua-lai-Sua-Moc-Chau\/165425599\/87\/\">Vi\u1ec7c Vinamilk mua l\u1ea1i s\u1eefa M\u1ed9c Ch\u00e2u<\/a> g\u1ea7n \u0111\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng th\u00eam v\u1ec1 xu h\u01b0\u1edbng ch\u1ee9ng minh ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9.<\/p>\n<p>H\u00e0nh tr\u00ecnh mua s\u1eafm tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 b\u1ecb gi\u00e1n \u0111o\u1ea1n, v\u00ec nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec7n \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 y\u00ean t\u00e2m t\u1eeb h\u00e0ng h\u00f3a nh\u1eadp kh\u1ea9u (\u0111\u01b0\u1ee3c cho l\u00e0 an to\u00e0n h\u01a1n). Ng\u01b0\u1eddi m\u1eb9 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t ng\u01b0\u1eddi mua s\u1eafm s\u1ebd t\u00ecm ki\u1ebfm s\u1ef1 y\u00ean t\u00e2m, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m c\u1ee7a con m\u00ecnh. Nhi\u1ec1u lo\u1ea1i h\u00e0ng h\u00f3a nh\u01b0 v\u1eady hi\u1ec7n \u0111\u00e3 s\u1eb5n s\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u th\u00f4ng qua ng\u01b0\u1eddi b\u00e1n tr\u00ean Facebook ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #a6cc17;\" href=\"https:\/\/staging.cimigo.com\/en\/research-report\/vietnam-consumer-trends-2019\" target=\"_blank\" rel=\"noopener noreferrer\">Download Cimigo on Vietnam consumer trends 2019 here<\/a><\/span><\/p>\n<h2><strong>C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n<p>Vi\u1ec7t Nam v\u00e0o cu\u1ed1i n\u0103m 2018 c\u00f3 3.177 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i. \u0110\u00e2y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 t\u1ed1t nh\u1ea5t l\u00e0 c\u00e1c c\u1eeda h\u00e0ng n\u01a1i b\u1ea1n t\u1ef1 ph\u1ee5c v\u1ee5 trong m\u00f4i tr\u01b0\u1eddng c\u00f3 m\u00e1y l\u1ea1nh v\u00e0 thanh to\u00e1n t\u1ea1i qu\u1ea7y thu ng\u00e2n.<\/p>\n<p>N\u00f3 bao g\u1ed3m c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 ch\u1ee3 mini nh\u01b0 <a href=\"https:\/\/www.bachhoaxanh.com\/\">B\u00e1ch H\u00f3a Xanh.<\/a> Sau \u0111\u00f3, chi\u1ebfm 47% m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng, th\u00eam con s\u1ed1 218 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2018.<\/p>\n<p>Bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng. H\u00e3y nh\u1edb r\u1eb1ng v\u00e0o n\u0103m 2005, ch\u1ec9 c\u00f3 182 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i \u1edf Vi\u1ec7t Nam.<\/p>\n<figure id=\"attachment_1287\" aria-describedby=\"caption-attachment-1287\" style=\"width: 734px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1287\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2019\/03\/Grocery-retail-sales-contribution-in-Vietnam.jpg\" alt=\"Grocery retail sales contribution in Vietnam\" width=\"734\" height=\"331\" \/><figcaption id=\"caption-attachment-1287\" class=\"wp-caption-text\">Ngu\u1ed3n <a href=\"http:\/\/www.gso.gov.vn\/\" target=\"_blank\" rel=\"noopener noreferrer\">GSO<\/a>, <a href=\"https:\/\/staging.cimigo.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Cimigo<\/a><\/figcaption><\/figure>\n<p>Ch\u1ec9 c\u00f3 h\u01a1n 1,5 tri\u1ec7u c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng \u1edf Vi\u1ec7t Nam (\u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp do gia \u0111\u00ecnh s\u1edf h\u1eefu) \u0111\u00f3ng g\u00f3p 79% doanh thu b\u00e1n l\u1ebb h\u00e0ng t\u1ea1p h\u00f3a. <a href=\"https:\/\/staging.cimigo.com\/vietnam-online-shopping\/\">Mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/a> hi\u1ec7n chi\u1ebfm 1,9% doanh thu b\u00e1n l\u1ebb h\u00e0ng t\u1ea1p h\u00f3a v\u00e0 \u0111\u00f3ng g\u00f3p c\u1ee7a th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i l\u00e0 19%.<\/p>\n<p>C\u00e1c c\u1eeda h\u00e0ng n\u00e0y cung c\u1ea5p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eadp kh\u1ea9u m\u1edbi, gi\u00fap s\u1eb5n s\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed ni\u00eam y\u1ebft.<\/p>\n<p>Vi\u1ec7c th\u00e2m nh\u1eadp v\u00e0 th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u1edf n\u00ean kh\u1ea3 thi th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 hi\u1ec7n \u0111\u1ea1i mang l\u1ea1i 21% t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1p h\u00f3a b\u00e1n l\u1ebb. T\u1ea5t c\u1ea3 \u0111\u1ec1u kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng.<\/p>\n<p>N\u00f3i t\u00f3m l\u1ea1i, ch\u00fang gi\u00fap m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n cho ng\u01b0\u1eddi mua s\u1eafm Vi\u1ec7t Nam, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u00e0ng trong ng\u00e0nh h\u00e0ng \u0111\u1ed3 u\u1ed1ng v\u00e0 s\u1eefa.<\/p>\n<h2><strong>Ngh\u1ecbch l\u00fd l\u1ef1a ch\u1ecdn hi\u1ec7n \u0111ang ph\u1ea3n t\u00e1c d\u1ee5ng r\u1ea5t nhi\u1ec1u \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n<p>\u0110\u00e3 t\u1ed3n t\u1ea1i m\u1ed9t cu\u1ed9c chi\u1ebfn gay g\u1eaft trong th\u1ecb ph\u1ea7n ti\u00eau d\u00f9ng. S\u1ed1 l\u01b0\u1ee3ng c\u00e1c nh\u00e3n hi\u1ec7u \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n t\u1eeb n\u0103m 2004 \u0111\u1ebfn n\u0103m 2018 \u0111\u00e3 t\u0103ng t\u1eeb 205 l\u00ean 348. T\u1ea5t c\u1ea3 c\u00e1c nh\u00e3n hi\u1ec7u n\u00e0y \u0111ang c\u1ea1nh tranh \u0111\u1ec3 c\u00f3 c\u00f9ng m\u1ed9t kh\u00f4ng gian k\u1ec7 v\u00e0 c\u00f9ng m\u1ed9t th\u1ecb ph\u1ea7n. Vi\u1ec7c duy tr\u00ec th\u1ecb ph\u1ea7n s\u1ea3n l\u01b0\u1ee3ng nh\u01b0 Vinamilk \u0111\u00e3 l\u00e0m trong n\u0103m 2018, trong b\u1ed1i c\u1ea3nh qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn l\u00e0 \u0111\u00e3 \u0111\u1ee7 kh\u00f3 kh\u0103n.<\/p>\n<p>Nh\u00ecn v\u00e0o c\u00e1c nh\u00e3n hi\u1ec7u v\u00e0 d\u1ea1ng s\u1eefa \u0111\u00f3ng g\u00f3i s\u1eb5n \u0111\u1ec3 u\u1ed1ng, c\u00e1c d\u1ea1ng n\u00e0y bao g\u1ed3m h\u01b0\u01a1ng v\u1ecb ho\u1eb7c lo\u1ea1i (c\u00f3 ng\u1ecdt ho\u1eb7c kh\u00f4ng) v\u00e0 c\u00f3 74 nh\u00e3n hi\u1ec7u s\u1eefa v\u00e0o n\u0103m 2018. \u0110\u00f3 l\u00e0 \u0111\u00e3 lo\u1ea1i tr\u1eeb c\u00e1c lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng v\u00e0 k\u00edch c\u1ee1 g\u00f3i kh\u00e1c nhau. S\u1ef1 l\u1ef1a ch\u1ecdn l\u00e0 c\u1ef1c k\u1ef3 kh\u1ed5ng l\u1ed3 v\u00e0 qu\u00e1 t\u1ea3i \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua s\u1eafm t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p>Th\u1ef1c nghi\u1ec7m \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng m\u1ed9t khi b\u1ea1n t\u0103ng s\u1ed1 l\u01b0\u1ee3ng l\u1ef1a ch\u1ecdn, trong m\u1ed9t danh m\u1ee5c nh\u01b0 v\u1eady, v\u01b0\u1ee3t qu\u00e1 7, b\u1ea1n s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng b\u1ea5t l\u1ee3i \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng. C\u00e1c nh\u00e0 kinh t\u1ebf h\u1ecdc h\u00e0nh vi g\u1ecdi \u0111\u00e2y l\u00e0 ngh\u1ecbch l\u00fd l\u1ef1a ch\u1ecdn, l\u1ef1a ch\u1ecdn qu\u00e1 nhi\u1ec1u s\u1ebd l\u00e0m gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng. C\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ebfn l\u00fac h\u1ee3p l\u00fd h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a nhi\u1ec1u c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng.<\/p>\n<h2><strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 qu\u00ean c\u00e1ch \u0111\u1ed5i m\u1edbi \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n<p>C\u00e1c danh m\u1ee5c h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00e3 b\u00e3o h\u00f2a v\u00e0 nhi\u1ec1u danh m\u1ee5c trong h\u00e0ng ti\u00eau d\u00f9ng \u0111\u01a1n gi\u1ea3n \u0111\u00e3 c\u00f3 tu\u1ed5i. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ch\u1ee7 y\u1ebfu l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ea3n sao b\u1eaft ch\u01b0\u1edbc, thi\u1ebfu s\u1ef1 \u0111\u1ed5i m\u1edbi h\u1ea5p d\u1eabn.<\/p>\n<p>Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ri\u00eang tr\u00ean n\u1ec1n t\u1ea3ng c\u1eeda h\u00e0ng v\u00e0 tr\u1ef1c tuy\u1ebfn. C\u00f3 nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb, n\u1ec1n t\u1ea3ng mua s\u1eafm v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i h\u01a1n. T\u1ea5t c\u1ea3 s\u1ef1 ph\u00e2n m\u1ea3nh n\u00e0y \u0111\u00f2i h\u1ecfi \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng t\u1ea1i c\u00e1c c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam ph\u1ea3i l\u00e0m vi\u1ec7c nhi\u1ec1u h\u01a1n.<\/p>\n<p>N\u00f3 \u0111\u00f2i h\u1ecfi t\u01b0 duy m\u1edbi m\u1ebb, quan \u0111i\u1ec3m m\u1edbi, ti\u1ebfp th\u1ecb tinh vi h\u01a1n v\u00e0 ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u00f5 r\u00e0ng \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng trong t\u01b0\u01a1ng lai.<\/p>\n<h2><strong>Kinh nghi\u1ec7m \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh, chuy\u1ec3n \u0111\u1ed5i \u01b0u ti\u00ean mua h\u00e0ng \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n<p>Nh\u1eefng th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam tr\u01b0\u1edbc \u0111\u00e2y coi tr\u1ecdng vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 tr\u01b0\u1edbc khi t\u1eadn h\u01b0\u1edfng th\u00e0nh qu\u1ea3 lao \u0111\u1ed9ng v\u00e0 h\u1ecd ho\u1ea1ch \u0111\u1ecbnh cho t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh. Thu nh\u1eadp \u0111\u01b0\u1ee3c chi v\u00e0o vi\u1ec7c thu th\u1eadp t\u00e0i s\u1ea3n, c\u1ee7a c\u1ea3i v\u00e0 t\u00edch l\u0169y ti\u1ec1n ti\u1ebft ki\u1ec7m. \u0110\u1ecbnh ngh\u0129a v\u1ec1 th\u00e0nh c\u00f4ng h\u1eb9p h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n xung quanh vi\u1ec7c tr\u1edf n\u00ean gi\u00e0u c\u00f3, thu th\u1eadp t\u00e0i s\u1ea3n v\u00e0 c\u1ee7a c\u1ea3i v\u1edbi th\u00e0nh t\u00edch th\u00f4ng qua danh hi\u1ec7u c\u1ea5p cao ho\u1eb7c c\u00f4ng vi\u1ec7c kinh doanh.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n nh\u1eefng ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m c\u1ee7a h\u1ecd trong vi\u1ec7c coi tr\u1ecdng t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng hi\u1ec7n t\u1ea1i, kh\u00f4ng mu\u1ed1n tr\u00ec ho\u00e3n s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 s\u1ed1ng trong hi\u1ec7n t\u1ea1i. Thu nh\u1eadp \u0111\u01b0\u1ee3c chi cho nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ea1o n\u00ean k\u1ec9 ni\u1ec7m, h\u1ed3i \u1ee9c v\u00e0 h\u1ecd \u201cl\u00e0m \u0111\u1ec3 ti\u00eau\u201d b\u1eb1ng t\u00e0i s\u1ea3n. Ng\u00e0y nay, th\u00e0nh c\u00f4ng c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a r\u1ed9ng h\u01a1n bao g\u1ed3m h\u1ea1nh ph\u00fac, s\u1ef1 ho\u00e0n thi\u1ec7n b\u1ea3n th\u00e2n, \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 s\u1ed1ng tho\u1ea3i m\u00e1i.<\/p>\n<p>Kinh nghi\u1ec7m v\u00e0 th\u00e0nh t\u1ef1u \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh \u1edf Vi\u1ec7t Nam. Cimigo tin r\u1eb1ng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 chuy\u1ec3n g\u1ea7n 20% chi ti\u00eau h\u1ed9 gia \u0111\u00ecnh t\u1eeb h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng sang tr\u1ea3i nghi\u1ec7m m\u1edbi k\u1ec3 t\u1eeb n\u0103m 2014.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi 64 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Facebook c\u1ee7a Vi\u1ec7t Nam. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea m\u1edbi, m\u1ed9t qu\u00e1n tr\u00e0 s\u1eefa m\u1edbi, m\u1ed9t m\u00f3n \u0103n n\u01b0\u1edbc ngo\u00e0i m\u1edbi ho\u1eb7c nh\u1eefng chuy\u1ebfn du l\u1ecbch v\u00e0 phi\u00eau l\u01b0u t\u1ed1n k\u00e9m h\u01a1n.<\/p>\n<p>Nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh h\u01a1n, ch\u1ec9 h\u01a1n 1 tri\u1ec7u du kh\u00e1ch Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ebfn th\u0103m Th\u00e1i Lan v\u00e0o n\u0103m 2018. H\u00e0nh kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u00e3 t\u0103ng h\u01a1n 20% l\u00ean 33 tri\u1ec7u h\u00e0nh kh\u00e1ch v\u00e0o n\u0103m 2018. S\u1ed1 ti\u1ec1n l\u1edbn \u0111ang \u0111\u01b0\u1ee3c chi cho gi\u00e1o d\u1ee5c \u1edf n\u01b0\u1edbc ngo\u00e0i. N\u0103m 2018. 881 tri\u1ec7u \u0111\u00f4 la M\u1ef9 \u0111\u01b0\u1ee3c 24.325 sinh vi\u00ean \u1edf M\u1ef9 chi cho gi\u00e1o d\u1ee5c. H\u01a1n 72.354 sinh vi\u00ean \u0111\u00e3 \u0111\u1ebfn Nh\u1eadt B\u1ea3n trong n\u0103m 2018 v\u00e0 27.061 \u0111\u1ebfn H\u00e0n Qu\u1ed1c.<\/p>\n<h2><strong>Nhi\u1ec1u s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u h\u01a1n, nhi\u1ec1u <\/strong><strong>s\u1ef1 l\u1eeba l\u1ecdc h\u01a1n.<\/strong> <strong>\u1ea2o t\u01b0\u1edfng ti\u1ebfp th\u1ecb<\/strong><strong> nhi\u1ec1u h\u01a1n.<\/strong><\/h2>\n<p>Con l\u1eafc ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u00e3 ch\u00eanh l\u1ec7ch \u0111i qu\u00e1 xa so v\u1edbi n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 chuy\u1ec3n sang chi\u1ebfn thu\u1eadt tr\u1ef1c tuy\u1ebfn nh\u1ecf gi\u1ecdt trong b\u1ed1n n\u0103m qua. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u00edt h\u01a1n, qu\u1ea3ng c\u00e1o c\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ea5p \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p n\u00e0y n\u1eb1m \u1edf ph\u1ea7n cu\u1ed1i c\u1ee7a h\u1ec7 th\u1ed1ng b\u1ed9 ba tr\u1ef1c tuy\u1ebfn r\u1ea5t d\u00e0i. \u1ede \u0111\u00e2y l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi xem c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 nh\u1eefng con bot gian l\u1eadn h\u01a1n l\u00e0 con ng\u01b0\u1eddi.<\/p>\n<p>Chi ph\u00ed tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ed9t ngh\u00ecn l\u01b0\u1ee3t xem, cu\u1ed9c \u0111ua \u0111\u1ebfn \u0111\u00e1y, h\u1ed1 s\u00e2u tuy\u1ec7t v\u1ecdng \u0111en t\u1ed1i v\u1eabn c\u00f2n ti\u1ebfp t\u1ee5c. Nh\u1eefng thay \u0111\u1ed5i trong ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u00e3 khi\u1ebfn c\u00e1c c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng theo \u0111u\u1ed5i chi ph\u00ed m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb th\u1ea5p h\u01a1n (c\u01a1 h\u1ed9i \u0111\u1ec3 xem qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd). \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 trong s\u1ef1 gia t\u0103ng chi ti\u00eau cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u1ef1c tuy\u1ebfn trong ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb. Nh\u1eefng kho\u1ea3n ng\u00e2n s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 b\u1ecb gian l\u1eadn l\u1edbn, <a href=\"https:\/\/www.fastcompany.com\/90312237\/youre-being-used-to-steal-50-billion-in-digital-advertising?partner=rss&amp;utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss+fastcompany&amp;utm_content=rss?cid=search\">gian l\u1eadn qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u00ecnh th\u1ee9c t\u1ed9i ph\u1ea1m sinh l\u1ee3i nh\u1ea5t nh\u01b0ng r\u1ee7i ro th\u1ea5p nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/a> Nhi\u1ec1u CMO n\u00ean h\u1ecdc h\u1ecfi kinh nghi\u1ec7m c\u1ee7a P&amp;G.<\/p>\n<p>Ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u00f4ng \u0111ang th\u1ea5t b\u1ea1i trong vi\u1ec7c gi\u1ea3i quy\u1ebft gian l\u1eadn c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o, m\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang d\u1ea7n th\u1ee9c t\u1ec9nh t\u1eeb ph\u00eda trung gian m\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o ra. H\u01a1n n\u1eefa, t\u00ecnh h\u00ecnh s\u1ed1 l\u01b0\u1ee3ng s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb Facebook v\u00e0 Google \u0111ang thay \u0111\u1ed5i.<\/p>\n<p>Vi\u1ec7c b\u1ecf qua x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f3 ph\u1ee5c h\u1ed3i v\u00e0 ch\u1eafc ch\u1eafn ng\u0103n c\u1ea3n nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n danh m\u1ee5c n\u00e0y. M\u1ed9t vai tr\u00f2 m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 n\u00ean \u0111\u1ea3m nh\u1eadn, v\u00ec h\u1ecd c\u00f3 th\u1ec3 g\u1eb7t h\u00e1i nh\u1eefng ph\u1ea7n th\u01b0\u1edfng l\u1edbn nh\u1ea5t t\u1eeb \u200b\u200bvi\u1ec7c ph\u00e1t tri\u1ec3n danh m\u1ee5c.<\/p>\n<h2><strong>T\u00f3m l\u1ea1i nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng h\u00e0ng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n<ol>\n<li>Gi\u1ea3m t\u1ef7 l\u1ec7 sinh \u1edf tr\u1ebb em d\u01b0\u1edbi 12 tu\u1ed5i v\u00e0 t\u00ecnh tr\u1ea1ng t\u0103ng sinh \u1edf Vi\u1ec7t Nam.<\/li>\n<li>N\u00f4ng th\u00f4n l\u00e0 gi\u1edbi h\u1ea1n t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo\u2026. D\u00e2n s\u1ed1 \u0111ang gi\u1ea3m theo t\u01b0\u01a1ng lai d\u00e0i h\u1ea1n \u1edf Vi\u1ec7t Nam.<\/li>\n<li>S\u1ef1 ng\u00e2y th\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 qua \u0111i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 hao m\u00f2n nhanh ch\u00f3ng \u1edf Vi\u1ec7t Nam.<\/li>\n<li>An to\u00e0n th\u1ef1c ph\u1ea9m th\u00e1ch th\u1ee9c l\u00f2ng tin v\u00e0 bu\u1ed9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ph\u1ea3i th\u00f4ng minh h\u01a1n.<\/li>\n<li>C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u1edf Vi\u1ec7t Nam.<\/li>\n<li>Ngh\u1ecbch l\u00fd l\u1ef1a ch\u1ecdn hi\u1ec7n \u0111ang ph\u1ea3n t\u00e1c d\u1ee5ng r\u1ea5t nhi\u1ec1u \u1edf Vi\u1ec7t Nam.<\/li>\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 qu\u00ean c\u00e1ch \u0111\u1ed5i m\u1edbi \u1edf Vi\u1ec7t Nam.<\/li>\n<li>Kinh nghi\u1ec7m \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh, thay \u0111\u1ed5i \u01b0u ti\u00ean mua h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<li>Nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n nh\u01b0ng \u00edt th\u00f4ng tin h\u01a1n. L\u1eeba \u0111\u1ea3o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #a6cc17;\" href=\"https:\/\/staging.cimigo.com\/en\/research-report\/vietnam-consumer-trends-2019\" target=\"_blank\" rel=\"noopener noreferrer\">Download Cimigo on Vietnam consumer trends 2019 here<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quan \u0111i\u1ec3m h\u00e0ng n\u0103m c\u1ee7a Cimigo v\u1ec1 c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam c\u1ea7n ph\u1ea3i ch\u00fa \u00fd v\u00e0o n\u0103m 2019. B\u1ea3n tr\u00ecnh b\u00e0y v\u1ec1 Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam n\u0103m 2019 n\u00e0y \u0111\u01b0a ra nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng ti\u00eau d\u00f9ng, v\u00e0 nh\u1eefng g\u00ec th\u00fac [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[957],"tags":[1540,1138,1012],"class_list":["post-18439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam","tag-bao-cao-nghien-cuu-thi-truong-viet-nam","tag-co-quan-nghien-cuu-thi-truong-viet-nam","tag-nghien-cuu-thi-truong-viet-nam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng h\u00e0ng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam | Cimigo<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1edd nh\u1ea1t trong nhi\u1ec1u l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i, nh\u1eb1m m\u1ee5c \u0111\u00edch hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi h\u00e0ng ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng h\u00e0ng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam | 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/vi\\\/trends\\\/nhung-han-che-doi-voi-tang-truong-hang-tieu-dung-o-viet-nam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/vi\\\/trends\\\/nhung-han-che-doi-voi-tang-truong-hang-tieu-dung-o-viet-nam\\\/\"},\"author\":{\"name\":\"thihuynh@staging.cimigo.com\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/person\\\/bf5028969235635859c3aeb77dbf50e6\"},\"headline\":\"Nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng h\u00e0ng ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t 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