{"id":18544,"date":"2021-09-07T14:17:51","date_gmt":"2021-09-07T07:17:51","guid":{"rendered":"https:\/\/staging.cimigo.com\/?p=18544"},"modified":"2023-12-12T13:57:41","modified_gmt":"2023-12-12T06:57:41","slug":"lam-sao-de-lap-ke-hoach-marketing-hieu-qua-cho-su-phuc-hoi","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/vi\/trends\/lam-sao-de-lap-ke-hoach-marketing-hieu-qua-cho-su-phuc-hoi\/","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch Marketing hi\u1ec7u qu\u1ea3 cho s\u1ef1 ph\u1ee5c h\u1ed3i?"},"content":{"rendered":"<p><strong>H\u00e3y b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch Marketing ngay b\u00e2y gi\u1edd \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u tr\u01b0\u1edbc cho s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd<\/strong>. V\u00ec \u0111\u1ea1i d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, cu\u1ed9c s\u1ed1ng s\u1ebd kh\u00f4ng th\u1ec3 tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng. Do \u0111\u00f3 m\u1ed9t s\u1ef1 b\u00ecnh th\u01b0\u1eddng <em>m\u1edbi<\/em> s\u1ebd tr\u1ed7i d\u1eady v\u1edbi nh\u1eefng th\u00f3i quen v\u00e0 nghi l\u1ec5 m\u1edbi. Suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 thay \u0111\u1ed5i, m\u1ed9t s\u1ed1 th\u00ec l\u00e0 t\u1ea1m th\u1eddi nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i l\u00e0 v\u0129nh vi\u1ec5n. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y ph\u1ea3i c\u1ea7n \u0111\u01b0\u1ee3c n\u1eafm b\u1eaft nhanh ch\u00f3ng. S\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111\u1ecbnh v\u1ecb v\u00e0 k\u00eanh c\u1ee7a b\u1ea1n s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh. H\u00e3y i\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i t\u1ea1i <a href=\"ask@staging.cimigo.com\">ask@staging.cimigo.com<\/a> n\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap nh\u00e9.<\/p>\n<p><em>\u00a0Th\u1eddi gian \u0111\u1ecdc: 22 ph\u00fat<\/em><\/p>\n<p><!--more--><\/p>\n<hr \/>\n<p style=\"text-align: left;\"><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Richard.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8544 size-thumbnail\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Richard-150x150.png\" alt=\"Richard Burrage\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/richardburrage\/\">Richard<\/a> l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a <a href=\"https:\/\/staging.cimigo.com\/\">Cimigo<\/a>, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1 \u0111\u1ed9c l\u1eadp. \u00d4ng \u0111\u00e3 c\u00f3 25 n\u0103m nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 ki\u1ec3m tra h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf Ch\u00e2u \u00c1. Richard \u0111\u00e3 d\u00e0nh r\u1ea5t nhi\u1ec1u s\u1ef1 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 h\u00e0nh vi, ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ef1 ph\u1ee5c h\u1ed3i sau nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn \u1edf ch\u00e2u \u00c1; ch\u1eb3ng h\u1ea1n nh\u01b0 cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh ch\u00e2u \u00c1, d\u1ecbch b\u1ec7nh SAR, cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh to\u00e0n c\u1ea7u v\u00e0 d\u1ecbch c\u00fam l\u1ee3n. Richard v\u00e0 \u0111\u1ed9i ng\u0169 Cimigo r\u1ea5t s\u1eb5n s\u00e0ng h\u01b0\u1edbng d\u1eabn b\u1ea1n v\u01b0\u1ee3t qua nh\u1eefng th\u1eddi \u0111i\u1ec3m h\u1ed7n lo\u1ea1n nh\u01b0 th\u1ebf n\u00e0y.<\/p>\n<hr \/>\n<p>B\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch cho s\u1ef1 ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch n\u00e0y. M\u1ed9t \u0111\u1ea1i d\u1ecbch \u0111ang x\u1ea3y ra \u1edf quy m\u00f4 to\u00e0n c\u1ea7u v\u00e0 t\u00e1c \u0111\u1ed9ng kinh t\u1ebf l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi b\u1ea5t k\u1ef3 cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0o g\u1ea7n \u0111\u00e2y; cho d\u00f9 \u0111\u00f3 l\u00e0 cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh ch\u00e2u \u00c1, d\u1ecbch b\u1ec7nh SAR, cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh to\u00e0n c\u1ea7u hay d\u1ecbch c\u00fam l\u1ee3n.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n v\u01b0\u01a1n l\u00ean tr\u1edf l\u1ea1i, vui l\u00f2ng xem <a href=\"https:\/\/youtu.be\/zOMrOFNihVc\">H\u1ed9i th\u1ea3o v\u1ec1 Big Bounce Back<\/a> mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0o Th\u1ee9 T\u01b0 ng\u00e0y 29 th\u00e1ng 4. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng b\u1ea3n thuy\u1ebft tr\u00ecnh c\u1ee7a h\u1ed9i th\u1ea3o t\u1ea1i <a href=\"https:\/\/staging.cimigo.com\/en\/research-reports\/cimigo-planning-for-the-bounce-back\/\">\u0111\u00e2y<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Big Bounce Back Webinar - Start planning for the bounce back now\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zOMrOFNihVc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 style=\"text-align: left;\"><strong>S\u1ef1 b\u00ecnh th\u01b0\u1eddng m\u1edbi<a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/New-normal.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8740\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/New-normal.png\" alt=\"Cimigo new icons\" width=\"85\" height=\"71\" \/><\/a><\/strong><\/h2>\n<p>Cu\u1ed9c s\u1ed1ng s\u1ebd kh\u00f4ng tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng, thay v\u00e0o \u0111\u00f3 s\u1ef1 m\u1ed9t <em><strong>b\u00ecnh th\u01b0\u1eddng m\u1edbi<\/strong><\/em> s\u1ebd ph\u00e1t tri\u1ec3n v\u1edbi nh\u1eefng th\u00f3i quen v\u00e0 nghi th\u1ee9c m\u1edbi trong khi k\u00fd \u1ee9c v\u1ec1 l\u1ec7nh \u0111\u00f3ng c\u1eeda, lo l\u1eafng cho nh\u1eefng ng\u01b0\u1eddi th\u00e2n y\u00eau v\u00e0 s\u1ef1 b\u1ea5t an v\u1ec1 t\u00e0i ch\u00ednh s\u1ebd \u0111\u01b0\u1ee3c ch\u1ed3ng ch\u1ea5t l\u00ean. S\u1ebd c\u00f3 nh\u1eefng l\u1eddi nh\u1eafc nh\u1edf li\u00ean t\u1ee5c trong nh\u1eefng h\u1ea1n ch\u1ebf m\u1edbi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta.<\/p>\n<p>C\u00e1c chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i s\u1ebd thay \u0111\u1ed5i v\u1ec1 vi\u1ec7c ai, khi n\u00e0o v\u00e0 c\u00e1ch ch\u00fang ta g\u1eb7p g\u1ee1 nhau. C\u00e1c qu\u00e1n bar v\u00e0 nh\u00e0 h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng (h\u1ecd nh\u1eadn \u00edt kh\u00e1ch h\u01a1n so v\u1edbi kh\u1ea3 n\u0103ng), nh\u1eefng kh\u00e1ch h\u00e0ng t\u1eadp gym s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 theo ca \u0111\u1ec3 duy tr\u00ec kho\u1ea3ng c\u00e1ch x\u00e3 v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ecdc ph\u1ea3i c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf m\u1edbi v\u1ec1 s\u0129 s\u1ed1 l\u1edbp h\u1ecdc, nh\u1eefng ng\u00e0y t\u1eadp th\u1ec3 thao v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eadp th\u1ec3 nh\u1ecf h\u01a1n.<\/p>\n<p>Nh\u1eefng m\u00f4i tr\u01b0\u1eddng c\u00f4ng c\u1ed9ng s\u1ebd ch\u1ee9ng ki\u1ebfn s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a h\u1ecd r\u1ea5t l\u00e2u v\u00e0 t\u1eeb t\u1eeb. Quan ni\u1ec7m t\u1ea5t c\u1ea3 ch\u00fang ta sau b\u1ea5y l\u00e2u b\u1ecb nh\u1ed1t v\u00e0 b\u00e2y gi\u1edd s\u1ebd lao ra ngo\u00e0i mua s\u1eafm th\u1ea3 ga l\u00e0 m\u1ed9t \u0111i\u1ec1u vi\u1ec3n v\u00f4ng.<\/p>\n<p>Suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i, m\u1ed9t s\u1ed1 th\u00ec l\u00e0 t\u1ea1m th\u1eddi nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd tr\u1edf th\u00e0nh v\u0129nh vi\u1ec5n. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c n\u1eafm b\u1eaft nhanh ch\u00f3ng v\u00e0 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111\u1ecbnh v\u1ecb v\u00e0 k\u00eanh c\u1ee7a b\u1ea1n s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh. <a href=\"ask@staging.cimigo.com\">H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch chu\u1ea9n b\u1ecb c\u00e1c k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng m\u1ea1i nh\u1eb1m ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Thirfty.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8742 size-full\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Thirfty.png\" alt=\"Cimigo app shopping \" width=\"100\" height=\"100\" \/><\/a><\/strong><strong>M\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t ti\u1ebft ki\u1ec7m<\/strong><\/h2>\n<p>Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ea1m m\u1ed9t m\u1ee9c th\u1ea5p m\u1edbi, c\u00e1c doanh nghi\u1ec7p s\u1ebd ch\u1eefng l\u1ea1i, m\u1ea5t vi\u1ec7c l\u00e0m v\u00e0 thu nh\u1eadp gi\u1ea3m. Nhi\u1ec1u l\u0129nh v\u1ef1c s\u1ebd v\u1eabn g\u1eb7p kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t l\u00e0 du l\u1ecbch, h\u00e0ng kh\u00f4ng v\u00e0 ng\u00e0nh gi\u1ea3i tr\u00ed. Thu nh\u1eadp kh\u1ea3 d\u1ee5ng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd chi\u1ebfm v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Chi ti\u00eau v\u01b0\u1ee3t qu\u00e1 nhu c\u1ea7u thi\u1ebft y\u1ebfu s\u1ebd b\u1ecb ng\u1eebng l\u1ea1i. Nh\u1eefng gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm xuy\u00ean su\u1ed1t c\u00e1c h\u1ed9 gia \u0111\u00ecnh.<\/p>\n<ol>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u00e1nh \u0111\u1ed5i l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua s\u1eafm th\u01b0\u1eddng xuy\u00ean h\u01a1n nh\u01b0ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u00edt h\u01a1n. H\u1ecd s\u1ebd t\u00ecm c\u00e1ch ti\u1ebft ki\u1ec7m ti\u1ec1n m\u1eb7t trong t\u00fai. Chi ti\u1ec1n m\u1eb7t s\u1ebd l\u1ea5n \u00e1t s\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ea3. M\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00e0u c\u00f3 s\u1ebd t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb khi mua h\u00e0ng lo\u1ea1t, mua nhi\u1ec1u m\u00f3n v\u00e0 nh\u1eefng g\u00f3i l\u1edbn.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c k\u00eanh chi ph\u00ed th\u1ea5p h\u01a1n.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u00ecm ki\u1ebfm s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00e1c m\u00f3n \u0103n nh\u1ecf, ph\u1ea7n th\u01b0\u1edfng v\u00e0 s\u1ef1 th\u01b0\u1edfng th\u1ee9c c\u00f3 th\u1ec3 mang l\u1ea1i s\u1ef1 tho\u1ea3i m\u00e1i.<\/li>\n<\/ol>\n<p>M\u1ed9t s\u1ed1 thay \u0111\u1ed5i h\u00e0nh vi t\u1ea1m th\u1eddi do \u0111\u1ea1i d\u1ecbch g\u00e2y ra s\u1ebd thay \u0111\u1ed5i c\u1ee5c di\u1ec7n m\u00e3i m\u00e3i. V\u00ec t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u00e3 t\u00ecm ra nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c m\u1edbi \u0111\u1ec3 l\u00e0m vi\u1ec7c, giao l\u01b0u, gi\u1ea3i tr\u00ed, mua s\u1eafm, gi\u1ea3m thi\u1ec3u chi ph\u00ed \u0111i l\u1ea1i, ti\u1ebft ki\u1ec7m, gi\u1eef g\u00ecn s\u1ee9c kh\u1ecfe v\u00e0 \u0103n u\u1ed1ng \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<h2><strong><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Cimigo-Bounce-Back-3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8746\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Cimigo-Bounce-Back-3-1-300x300.jpg\" alt=\"Cimigo Big Bounce Back\" width=\"111\" height=\"111\" \/><\/a><\/strong><strong>Chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u0103ng tr\u1edf l\u1ea1i<\/strong><\/h2>\n<p>Chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u0103ng tr\u1edf l\u1ea1i theo th\u1eddi gian. \u0110\u00f4ng Nam \u00c1 c\u00f3 c\u01a1 h\u1ed9i l\u1edbn v\u00e0 tinh th\u1ea7n kinh doanh kh\u00f4ng bao gi\u1edd b\u1ecb khu\u1ea5t ph\u1ee5c. Tuy nhi\u00ean \u0111\u1ed9ng l\u1ef1c s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo th\u1eddi gian. S\u1ef1 tr\u1edf l\u1ea1i s\u1ebd l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y \u0111ua marathon, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y n\u01b0\u1edbc r\u00fat.<\/p>\n<p>Chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1edf l\u1ea1i m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch sau 18 th\u00e1ng. K\u00fd \u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau b\u1ec7nh SARS v\u00e0 C\u00fam l\u1ee3n nhanh ch\u00f3ng m\u1edd nh\u1ea1t khi th\u1ebf gi\u1edbi tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng. C\u1ee9 nh\u01b0 s\u1ef1 b\u00ecnh th\u01b0\u1eddng <em>m\u1edbi<\/em> ch\u01b0a t\u1eebng x\u1ea3y ra, h\u00e0nh vi c\u0169ng kh\u00f4ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. V\u1ec1 quy m\u00f4 to\u00e0n c\u1ea7u, c\u00e1c bi\u1ec7n ph\u00e1p ng\u0103n ch\u1eb7n, \u0111\u00f3ng c\u1eeda bi\u00ean gi\u1edbi, c\u00e1ch ly, s\u1ef1 xa r\u1eddi x\u00e3 h\u1ed9i v\u00e0 t\u00e1c \u0111\u1ed9ng kinh t\u1ebf \u0111\u1ed1i v\u1edbi \u0111\u1ea1i d\u1ecbch n\u00e0y \u0111\u00fang l\u00e0 ch\u01b0a t\u1eebng c\u00f3.<\/p>\n<p>S\u1ef1 t\u00e1i ph\u00e1t c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi nh\u1eefng lo ng\u1ea1i m\u1edbi v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, l\u00e0m tr\u00ec ho\u00e3n s\u1ef1 ph\u1ee5c h\u1ed3i th\u00eam v\u00e0i th\u00e1ng n\u1eefa. Cu\u1ed1i c\u00f9ng, s\u1ebd c\u00f3 m\u1ed9t lo\u1ea1i v\u1eafc-xin gi\u00fap gi\u1ea3m b\u1edbt lo ng\u1ea1i v\u1ec1 s\u1ef1 t\u00e1i ph\u00e1t trong t\u01b0\u01a1ng lai g\u1ea7n, nh\u01b0ng s\u1ef1 th\u1eadn tr\u1ecdng s\u1ebd chi\u1ebfm \u01b0u th\u1ebf \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng. M\u1ee9c \u0111\u1ed9 c\u1ea9n tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u01b0\u01a1ng quan v\u1edbi tu\u1ed5i t\u00e1c, t\u0103ng m\u1ed9t b\u01b0\u1edbc \u0111\u00e1ng k\u1ec3 \u1edf tu\u1ed5i 60 v\u00e0 t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n sau \u0111\u00f3.<\/p>\n<p>H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd thay \u0111\u1ed5i v\u00e0 ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u1ea1i d\u1ecbch \u0111\u00e3 kh\u01a1i d\u1eady nhi\u1ec1u th\u00f3i quen, nghi l\u1ec5, chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i v\u00e0 xu h\u01b0\u1edbng m\u1edbi. S\u1ef1 thay \u0111\u1ed5i s\u1ebd r\u00f5 r\u1ec7t nh\u1ea5t \u1edf nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n cu\u1ed9c s\u1ed1ng m\u1edbi, n\u01a1i cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd xoay chuy\u1ec3n theo m\u1ed9t h\u01b0\u1edbng m\u1edbi v\u00e0 nh\u1eefng h\u00e0nh vi t\u1ea1m th\u1eddi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u00e0o n\u1eb7n th\u00e0nh m\u1ed9t s\u1ef1 b\u00ecnh th\u01b0\u1eddng m\u1edbi;<\/p>\n<ol>\n<li>Thanh ni\u00ean b\u1eaft \u0111\u1ea7u ho\u1eb7c r\u1eddi tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc.<\/li>\n<li>K\u1ebft h\u00f4n v\u00e0 sinh \u0111\u1ee9a con \u0111\u1ea7u l\u00f2ng.<\/li>\n<li>C\u00e1c gia \u0111\u00ecnh tr\u1edf n\u00ean tr\u1ed1ng v\u1eafng h\u01a1n (con c\u00e1i \u0111\u1ec1u chuy\u1ec3n ra ngo\u00e0i \u1edf).<\/li>\n<\/ol>\n<p>Bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y d\u1ef1 b\u00e1o v\u1ec1 t\u1ef7 l\u1ec7 d\u00e2n s\u1ed1, chi ti\u00eau \u1edf m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, bao g\u1ed3m c\u00e1c kho\u1ea3n thi\u1ebft y\u1ebfu v\u00e0 chi ti\u00eau t\u00f9y \u00fd. D\u1ef1 b\u00e1o n\u00e0y gi\u1ea3i th\u00edch cho c\u00e1c \u0111i\u1ec1u ch\u1ec9nh trong c\u1ea3 chi ti\u00eau thi\u1ebft y\u1ebfu v\u00e0 chi ti\u00eau t\u00f9y \u00fd. Trong n\u0103m 2019, tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, 33% chi ti\u00eau l\u00e0 v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng t\u00f9y \u00fd. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng c\u0169ng s\u1ebd khi\u1ebfn cho chi ti\u00eau thi\u1ebft y\u1ebfu ban \u0111\u1ea7u gi\u1ea3m m\u1ea1nh, tr\u01b0\u1edbc khi ph\u1ee5c h\u1ed3i d\u1ea7n trong 18 th\u00e1ng ti\u1ebfp theo.<\/p>\n<p>Chi ti\u00eau h\u1ed9 gia \u0111\u00ecnh s\u1ebd ti\u1ebfp t\u1ee5c d\u1ea7n d\u1ea7n trong 18 th\u00e1ng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c ti\u00eau d\u00f9ng. M\u1ed9t s\u1ed1 h\u1ea1ng m\u1ee5c chi ti\u00eau s\u1ebd b\u1ecb h\u1ea1n ch\u1ebf trong v\u00f2ng m\u1ed9t \u0111\u1ebfn ba th\u00e1ng n\u1eefa do k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c bi\u1ec7n ph\u00e1p ng\u0103n c\u00e1ch x\u00e3 h\u1ed9i nh\u01b0 ti\u1ebfp \u0111\u00e3i t\u1ea1i ch\u1ed7, ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c, r\u1ea1p chi\u1ebfu phim, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p, c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao v\u00e0 gi\u1ea3i tr\u00ed d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp. V\u00ed d\u1ee5, c\u00e1c h\u1ea1ng m\u1ee5c chi ti\u00eau kh\u00e1c s\u1ebd m\u1ea5t th\u00eam 4 \u0111\u1ebfn 6 th\u00e1ng \u0111\u1ec3 tr\u1edf l\u1ea1i m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch; du l\u1ecbch n\u1ed9i \u0111\u1ecba, \u0111i\u1ec7n t\u1eed, \u00f4 t\u00f4 v\u00e0 t\u00e0i s\u1ea3n gi\u00e1 tr\u1ecb cao.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Cimigo-18-months-for-ocnsumer-spending-to-bouce-back.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9180 size-large\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Cimigo-18-months-for-ocnsumer-spending-to-bouce-back-1024x576.jpg\" alt=\"Cimigo consumer spending \" width=\"1024\" height=\"576\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8745 alignleft\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\" alt=\"Cimigo media budget allocations\" width=\"110\" height=\"110\" \/><\/a><\/strong><strong>Ng\u00e2n s\u00e1ch v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ebft h\u1ee3p \u0111\u1ec3 t\u1ea1o ra s\u1ef1 ph\u1ee5c h\u1ed3i l\u1edbn<\/strong><\/h3>\n<p>S\u1ef1 k\u1ebft h\u1ee3p ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng l\u00fd t\u01b0\u1edfng l\u00e0 60% x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u | 40% k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng. K\u00edch ho\u1ea1t b\u00e1n h\u00e0ng bao g\u1ed3m ti\u1ebfp th\u1ecb ng\u01b0\u1eddi mua h\u00e0ng, khuy\u1ebfn m\u00e3i, t\u1ea1o s\u1ef1 d\u00f9ng th\u1eed v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean trang, \u1ee9ng d\u1ee5ng, k\u1ec7 ho\u1eb7c menu. \u0110i\u1ec1u n\u00e0y thay \u0111\u1ed5i \u0111\u00f4i ch\u00fat theo t\u1eebng danh m\u1ee5c, nh\u01b0ng ph\u1ea7n l\u1edbn \u0111\u1ec1u \u0111\u00fang. Th\u1ecb tr\u01b0\u1eddng, t\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb doanh nghi\u1ec7p.<\/p>\n<p>T\u1ef7 l\u1ec7 n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c hi\u1ec7u ch\u1ec9nh l\u1ea1i v\u00e0 ng\u00e2n s\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 l\u1ea1i, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u01b0\u1edbc nh\u1ea3y v\u1ecdt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 lu\u00f4n d\u1eabn \u0111\u1ea7u.<\/p>\n<h3><strong>Th\u00e1ng 0 | <\/strong><strong>\u0110\u00f3ng c\u1eeda \u1edf trong nh\u00e0<\/strong><strong> | 51% \u0111\u1ebfn 67% chi ti\u00eau ti\u00eau d\u00f9ng tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng<\/strong><\/h3>\n<p>N\u1ebfu s\u1ef1 di chuy\u1ec3n b\u1ecb h\u1ea1n ch\u1ebf t\u1eeb 2 \u0111\u1ebfn 4 tu\u1ea7n trong th\u1eddi gian \u0111\u1ea1i d\u1ecbch, ch\u00fang t\u00f4i \u01b0\u1edbc t\u00ednh r\u1eb1ng n\u1ebfu t\u00ednh c\u1ea3 h\u1ea1n ch\u1ebf di chuy\u1ec3n tr\u01b0\u1edbc v\u00e0 sau, th\u00ec doanh nghi\u1ec7p trung b\u00ecnh s\u1ebd m\u1ea5t 24% v\u00e0 36% doanh thu h\u00e0ng n\u0103m v\u00e0o n\u0103m 2020.<\/p>\n<h3><strong><u>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n tr\u1ef1c tuy\u1ebfn:<\/u><\/strong><\/h3>\n<p>Trong m\u1ed9t th\u1eddi k\u1ef3 h\u1ea1n ch\u1ebf s\u1ef1 \u0111i l\u1ea1i c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u (s\u1eb5n c\u00f3 v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng); C\u1ea7n ph\u1ea3i t\u0103ng c\u01b0\u1eddng s\u1ef1 truy\u1ec1n th\u00f4ng cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u (s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5) tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ph\u00e2n ph\u1ed1i, t\u1ea3i xu\u1ed1ng ho\u1eb7c ph\u00e1t tr\u1ef1c tuy\u1ebfn. T\u1ef7 l\u1ec7 gi\u1eefa x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (v\u00e0 \u0111\u00f4i khi ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u) v\u00e0 truy\u1ec1n th\u00f4ng k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng n\u00ean nghi\u00eang nhi\u1ec1u v\u1ec1 ph\u00eda k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng.<\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8745\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\" alt=\"Cimigo media budget allocations\" width=\"77\" height=\"77\" \/><\/a>\u00a0Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i (A&amp;P) nh\u00e2n v\u1edbi 1,8<\/p>\n<p>K\u1ebft h\u1ee3p ng\u00e2n s\u00e1ch A&amp;P: 10% x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u | 90% k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 s\u1eb5n tr\u1ef1c tuy\u1ebfn:<\/u><\/strong><\/h3>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng d\u1ec5 ti\u1ebfp c\u1eadn, s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb chuy\u1ec3n h\u01b0\u1edbng do \u0111\u1ea1i d\u1ecbch v\u00e0 ng\u00e2n s\u00e1ch n\u00ean t\u1ea1m th\u1eddi b\u1ecb c\u1eaft gi\u1ea3m.<\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8745 alignleft\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\" alt=\"Cimigo media budget allocations\" width=\"77\" height=\"77\" \/><\/a>Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i (A&amp;P) nh\u00e2n v\u1edbi 0.1<\/p>\n<p>K\u1ebft h\u1ee3p ng\u00e2n s\u00e1ch A&amp;P: 100% x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u | 0% k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Th\u00e1ng 1 \u0111\u1ebfn th\u00e1ng 3 | <\/strong><strong>S\u1ef1 chu\u1ea9n b\u1ecb<\/strong><strong> | Chi ti\u00eau tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng<\/strong> <strong>68% &#8211; 76%<\/strong><\/h3>\n<p>Khi c\u00e1c c\u1eeda h\u00e0ng b\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda tr\u1edf l\u1ea1i v\u00e0 vi\u1ec7c di chuy\u1ec3n c\u00f4ng c\u1ed9ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi quay tr\u1edf l\u1ea1i l\u00e0m vi\u1ec7c, b\u1ea1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch. Th\u1eadn tr\u1ecdng v\u00e0 ti\u1ebft ki\u1ec7m s\u1ebd l\u00e0 ti\u00eau chu\u1ea9n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u00edt nh\u1ea5t ba th\u00e1ng, nh\u1eb1m ng\u0103n ch\u1eb7n s\u1ef1 t\u00e1i ph\u00e1t v\u00e0 quay tr\u1edf v\u1ec1 t\u00ecnh tr\u1ea1ng \u0111\u00f3ng c\u1eeda. C\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch m\u1ea1o hi\u1ec3m v\u00e0 quy\u1ebft \u0111o\u00e1n nh\u1ea5t s\u1ebd b\u1eaft \u0111\u1ea7u quay tr\u1edf l\u1ea1i c\u00e1c kho\u1ea3n chi ti\u00eau tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch.<\/p>\n<p><u>T\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u:<\/u><\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8745 alignleft\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\" alt=\"Cimigo media budget allocations\" width=\"77\" height=\"77\" \/><\/a><\/p>\n<p>Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i (A&amp;P) nh\u00e2n v\u1edbi 1.8<\/p>\n<p>K\u1ebft h\u1ee3p ng\u00e2n s\u00e1ch A&amp;P: 20% x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u | 80% k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Th\u00e1ng 4 \u0111\u1ebfn th\u00e1ng 6 | T\u00ecm ki\u1ebfm b\u01b0\u1edbc ti\u1ebfn c\u1ee7a b\u1ea1n | <\/strong><strong>C<\/strong><strong>hi ti\u00eau tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng<\/strong> <strong>77% &#8211; 84%<\/strong><\/h3>\n<p>M\u1ed9t khi x\u00e3 h\u1ed9i ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ecdi ng\u01b0\u1eddi tr\u1edf l\u1ea1i l\u00e0m vi\u1ec7c m\u00e0 kh\u00f4ng b\u1ecb s\u1ee3 h\u00e3i ho\u1eb7c t\u00e1i ph\u00e1t g\u00ec n\u1eefa, t\u1ef1 tin trong \u0111\u1ea1i ch\u00fang s\u1ebd mang l\u1ea1i \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 mang l\u1ea1i s\u1ef1 ph\u1ee5c h\u1ed3i. Ch\u00fang s\u1ebd t\u00f9y theo ng\u00e0nh, danh m\u1ee5c, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Tuy nhi\u00ean, t\u1ef1 tin \u0111\u1ea1i ch\u00fang s\u1ebd y\u00eau c\u1ea7u t\u1eeb ba \u0111\u1ebfn s\u00e1u th\u00e1ng \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3, n\u01a1i m\u1ee9c chi ti\u00eau tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch s\u1ebd quay tr\u1edf l\u1ea1i nhi\u1ec1u h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi v\u1eabn ti\u1ebft ki\u1ec7m.<\/p>\n<p><u>T\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u:<\/u><\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8745 alignleft\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\" alt=\"Cimigo media budget allocations\" width=\"77\" height=\"77\" \/><\/a><\/p>\n<p>T\u1ed5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i (A&amp;P) nh\u00e2n v\u1edbi 1.6<\/p>\n<p>K\u1ebft h\u1ee3p ng\u00e2n s\u00e1ch A&amp;P: 40% x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u | 60% k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Th\u00e1ng 7 \u0111\u1ebfn th\u00e1ng 12 | Duy tr\u00ec t\u1ed1c \u0111\u1ed9 <\/strong><strong>|<\/strong><strong> Chi ti\u00eau tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng 85% &#8211; 91%<\/strong><\/h3>\n<p>V\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi \u01b0a m\u1ea1o hi\u1ec3m, quy\u1ebft \u0111o\u00e1n v\u00e0 t\u1ef1 tin s\u1ebd quay l\u1ea1i v\u00e0 chi ti\u00eau. Ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ea3o th\u1ee7 h\u01a1n s\u1ebd th\u1ea5y \u0111i\u1ec1u n\u00e0y xung quanh h\u1ecd v\u00e0 b\u1eaft \u0111\u1ea7u tin r\u1eb1ng m\u1ecdi th\u1ee9 \u0111ang tr\u1edf l\u1ea1i s\u1ef1 b\u00ecnh th\u01b0\u1eddng <em>m\u1edbi <\/em>v\u00e0 b\u1eaft \u0111\u1ea7u c\u1ea1nh tranh v\u1edbi m\u1ee9c chi ti\u00eau tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch c\u1ee7a h\u1ecd.<\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8745 alignleft\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\" alt=\"Cimigo media budget allocations\" width=\"77\" height=\"77\" \/><\/a><\/p>\n<p>T\u1ed5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i (A&amp;P) nh\u00e2n v\u1edbi 1.3<\/p>\n<p>K\u1ebft h\u1ee3p ng\u00e2n s\u00e1ch A&amp;P: 50% x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u | 50% k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Th\u00e1ng 12 \u0111\u1ebfn 18 | K\u1ebft th\u00fac m\u1ea1nh m\u1ebd | <\/strong><strong>C<\/strong><strong>hi ti\u00eau <\/strong><strong>tr\u01b0\u1edbc <\/strong><strong>kh\u1ee7ng ho\u1ea3ng<\/strong><strong> 92% &#8211; 100%<\/strong><\/h3>\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i theo c\u00e1c k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch. M\u1ed9t s\u1ef1 b\u00ecnh th\u01b0\u1eddng <em>m\u1edbi<\/em> s\u1ebd ph\u00e1t tri\u1ec3n v\u1edbi nh\u1eefng th\u00f3i quen v\u00e0 nghi th\u1ee9c m\u1edbi trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh m\u1ee5c c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. S\u1ef1 b\u00ecnh th\u01b0\u1eddng <em>m\u1edbi<\/em> n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5, c\u00e1c k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng m\u1ea1i c\u1ee7a b\u1ea1n (th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed5i m\u1edbi, ti\u1ebfp th\u1ecb, k\u00eanh v\u00e0 b\u00e1n h\u00e0ng) s\u1ebd c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n, c\u01a1 h\u1ed9i ph\u1ea3i \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng v\u00e0 gi\u1ea3m \u0111i r\u1ee7i ro.<\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8745 alignleft\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Budget-allocations.png\" alt=\"Cimigo media budget allocations\" width=\"77\" height=\"77\" \/><\/a><\/p>\n<p>T\u1ed5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i (A&amp;P) nh\u00e2n v\u1edbi 1.0<\/p>\n<p>K\u1ebft h\u1ee3p ng\u00e2n s\u00e1ch A&amp;P: 60% x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u | 40% k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>N\u00f3i \u00edt \u0111i v\u00e0 l\u00e0m nhi\u1ec1u h\u01a1n<\/strong><\/h2>\n<p>N\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng b\u1ea1n gi\u00fap h\u1ecd v\u01b0\u1ee3t qua nh\u1eefng giai \u0111o\u1ea1n kh\u00f3 kh\u0103n l\u00e0 \u0111i\u1ec1u kh\u00e1 kh\u00f3 ch\u1ecbu. Ch\u1eb3ng ai c\u1ea7n \u0111\u01b0\u1ee3c nh\u1eafc nh\u1edf r\u1eb1ng \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n. T\u1ed1t h\u01a1n l\u00e0 n\u00f3i \u00edt \u0111i v\u00e0 l\u00e0m nhi\u1ec1u h\u01a1n. H\u00e3y l\u00e0m nhi\u1ec1u h\u01a1n n\u1eefa b\u1eb1ng c\u00e1ch h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh ph\u1ea3i \u0111\u01b0\u1ee3c \u01b0u ti\u00ean n\u1ebfu b\u1ea1n mong \u0111\u1ee3i mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Nh\u1eefng t\u1ed5 ch\u1ee9c c\u00f3 ngu\u1ed3n l\u1ef1c (t\u00e0i ch\u00ednh, k\u1ef9 n\u0103ng ho\u1eb7c th\u1eddi gian) c\u00f3 th\u1ec3 v\u01b0\u01a1n ra v\u00e0 h\u1ed7 tr\u1ee3 cho c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y s\u1ebd x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng c\u00e1ch giao ti\u1ebfp th\u00f4ng th\u01b0\u1eddng, v\u1ed1n l\u00e0 t\u00ecm ki\u1ebfm doanh s\u1ed1 b\u00e1n h\u00e0ng nh\u1edd s\u1ef1 \u0111\u1ed3ng c\u1ea3m.<\/p>\n<h2><strong><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Uplifting-communications.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8741\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Uplifting-communications.png\" alt=\"Cimigo communications chat \" width=\"80\" height=\"80\" \/><\/a><\/strong><\/h2>\n<h2><strong>H\u00e3y giao ti\u1ebfp mang t\u00ednh t\u00edch c\u1ef1c<\/strong><\/h2>\n<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n; bu\u1ed3n ch\u00e1n, lo l\u1eafng, kh\u00f4ng \u0111\u1ea3m b\u1ea3o v\u1ec1 t\u00e0i ch\u00ednh, c\u0103ng th\u1eb3ng b\u1edfi con c\u00e1i ( do c\u0103ng th\u1eb3ng \u1edf nh\u00e0 v\u00e0 t\u01b0\u01a1ng lai kh\u00f4ng ch\u1eafc ch\u1eafn \u1edf tr\u01b0\u1eddng). Nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd \u01b0\u1edbc h\u1ecd c\u00f3 th\u1ec3 lui v\u00e0o v\u00f9ng n\u00f4ng th\u00f4n an to\u00e0n, s\u1ed1ng y\u00ean t\u0129nh h\u01a1n, k\u1ebft n\u1ed1i v\u00e0 an \u1ee7i gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 th\u00e2n thi\u1ebft.<\/p>\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 ti\u1ebfp nh\u1eadn c\u00e1c th\u00f4ng \u0111i\u1ec7p nh\u1ea5t;<\/p>\n<ol>\n<li>Tr\u1ea5n an, h\u1ed7 tr\u1ee3 v\u00e0 an \u1ee7i.<\/li>\n<li>Suy ng\u1eabm v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ch\u00fang ta c\u00f3 \u0111\u1ec3 th\u1ec3 hi\u1ec7n l\u00f2ng bi\u1ebft \u01a1n v\u00e0 s\u1ef1 k\u00ednh tr\u1ecdng \u0111\u1ed1i v\u1edbi (ngay c\u1ea3 nh\u1eefng kho\u1ea3nh kh\u1eafc nh\u1ecf v\u00e0 \u0111\u01a1n gi\u1ea3n).<\/li>\n<li>L\u00e0m n\u1ed5i b\u1eadt s\u1ef1 \u0111o\u00e0n k\u1ebft v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn b\u1eb1ng c\u00e1ch \u0111o\u00e0n k\u1ebft c\u00e1c khu d\u00e2n c\u01b0, c\u1ed9ng \u0111\u1ed3ng v\u00e0 qu\u1ed1c gia.<\/li>\n<li>H\u01b0\u1edbng t\u1edbi nh\u1eefng ng\u00e0y t\u1ed1t \u0111\u1eb9p h\u01a1n \u1edf ph\u00eda tr\u01b0\u1edbc.<\/li>\n<\/ol>\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean t\u00ecm c\u00e1ch;<\/p>\n<ol>\n<li>H\u00e3y n\u00e2ng cao tinh th\u1ea7n v\u00e0 t\u00edch c\u1ef1c.<\/li>\n<li>H\u00e3y gi\u1ea3i tr\u00ed.<\/li>\n<li>H\u00e3y h\u00e0i h\u01b0\u1edbc.<\/li>\n<li>H\u00e3y truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/li>\n<\/ol>\n<p>\u0110\u1ec3 bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch t\u1ea1o qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, h\u00e3y <a href=\"https:\/\/www.youtube.com\/watch?v=QJecdCWk3Yw&amp;feature=youtu.be\">xem T\u1ea1o qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/a> t\u1ea1i \u0111\u00e2y ho\u1eb7c t\u00ecm <a href=\"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/\">b\u1ea3n tr\u00ecnh b\u00e0y t\u1ea1i \u0111\u00e2y.<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Creating TV and Video Effective Advertising that Sticks\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QJecdCWk3Yw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>C\u00e1ch giao ti\u1ebfp<\/strong><strong> c\u1ea7n tr\u00e1nh<\/strong><\/h2>\n<p>\u0110\u1eebng l\u00f4i k\u00e9o c\u0169ng nh\u01b0 \u0111\u1eebng nh\u1eafc l\u1ea1i v\u1ec1 \u0111\u1ea1i d\u1ecbch. Xem<a href=\"https:\/\/youtu.be\/vM3J9jDoaTA\"> t\u1ea1i \u0111\u00e2y<\/a> \u0111\u1ec3 bi\u1ebft c\u00e1ch giao ti\u1ebfp c\u1ea7n tr\u00e1nh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n<p><iframe loading=\"lazy\" title=\"Every Covid-19 Commercial is Exactly the Same\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vM3J9jDoaTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><\/h2>\n<h2><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Shopping.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8744\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2020\/04\/Shopping.jpg\" alt=\"Cimigo shopping cart \" width=\"111\" height=\"110\" \/><\/a><\/h2>\n<h2><strong>S\u1ef1 thay \u0111\u1ed5i trong c\u00e1c k\u00eanh mua s\u1eafm s\u1ebd thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i v\u0129nh vi\u1ec5n<\/strong><\/h2>\n<p>H\u00e3y ng\u1edd t\u1edbi c\u00e1c k\u00eanh mua s\u1eafm s\u1ebd thay \u0111\u1ed5i khi m\u1ecdi ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m c\u00e1c k\u00eanh m\u1edbi, t\u00ecm c\u00e1ch tr\u00e1nh \u0111\u00e1m \u0111\u00f4ng, m\u00e1y \u0111i\u1ec1u h\u00f2a nhi\u1ec7t \u0111\u1ed9 v\u00e0 th\u1eadm ch\u00ed l\u00e0 tr\u00e1nh ch\u1ea1m v\u00e0o c\u1eeda. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd tr\u00e1nh xa m\u00f4i tr\u01b0\u1eddng giao th\u00f4ng \u0111\u00f4ng \u0111\u00fac trong m\u1ed9t th\u1eddi gian, bao g\u1ed3m c\u1ea3 khu mua s\u1eafm v\u00e0 ch\u1ee3 \u1ea9m \u01b0\u1edbt. C\u00e1c c\u1eeda h\u00e0ng l\u00e2n c\u1eadn ven \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u01b0a th\u00edch h\u01a1n c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u00f3 m\u00e1y l\u1ea1nh \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1eb1ng chrome. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c duy tr\u00ec trong s\u00e1u th\u00e1ng v\u00e0 c\u00f3 l\u1ebd s\u1ebd kh\u00f4ng bao gi\u1edd ho\u00e0n to\u00e0n tr\u1edf l\u1ea1i nh\u01b0 c\u0169 tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch.<\/p>\n<p>C\u00e1c si\u00eau th\u1ecb s\u1ebd tr\u1ea3i qua s\u1ef1 l\u00ean xu\u1ed1ng b\u1ea5p b\u00eanh khi ng\u01b0\u1eddi mua s\u1eafm \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i m\u1ee9c d\u1ef1 tr\u1eef c\u1ee7a h\u1ecd t\u1ea1i nh\u00e0. C\u00e1c si\u00eau th\u1ecb s\u1ebd t\u0103ng tr\u01b0\u1edfng r\u00f2ng \u0111\u1ebfn t\u1eeb c\u00e1c ch\u1ee3 t\u01b0\u01a1i s\u1ed1ng v\u00e0 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u1ecf h\u01a1n (h\u1ea1n ch\u1ebf).<\/p>\n<p>H\u00e0nh vi mua s\u1eafm t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i s\u1ebd chuy\u1ec3n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn, c\u00e1c chuy\u1ebfn \u0111i s\u1ebd tr\u1edf n\u00ean \u00edt th\u01b0\u1eddng xuy\u00ean h\u01a1n \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft ng\u01b0\u1eddi mua s\u1eafm. C\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i s\u1ebd c\u1ea7n ph\u1ea3i n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n n\u1eefa, \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i. Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1ea3i nghi\u1ec7m s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0o k\u00eanh \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<h2><strong>L\u1eadp k\u1ebf ho\u1ea1ch cho s\u1ef1 ph\u1ee5c h\u1ed3i<\/strong><\/h2>\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u mong ch\u1edd s\u1ef1 ph\u1ee5c h\u1ed3i, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t s\u1ebd chu\u1ea9n b\u1ecb t\u1ed1t, h\u1ecd s\u1ebd \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 k\u1ebft h\u1ee3p truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/p>\n<p>S\u1ebd kh\u00f4ng c\u00f3 chuy\u1ec7n chi ti\u00eau tr\u1ea3 th\u00f9, v\u00ec s\u1ef1 b\u00ecnh th\u01b0\u1eddng <em>m\u1edbi<\/em> xu\u1ea5t hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u n\u1ed5i b\u1eadt nh\u1ea5t b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebft ki\u1ec7m.<\/p>\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 bao g\u1ed3m; \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u k\u00edch th\u01b0\u1edbc nh\u1ecf \u0111\u1ec3 cho ph\u00e9p chi tr\u1ea3 ti\u1ec1n m\u1eb7t th\u1ea5p h\u01a1n. B\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n trong gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd. H\u00e3y\u00e2n nh\u1eafc nh\u1eefng \u0111\u1ed5i m\u1edbi mang l\u1ea1i ph\u1ea7n th\u01b0\u1edfng v\u00e0 s\u1ef1 y\u00eau th\u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean n\u00f3i \u00edt h\u01a1n v\u00e0 l\u00e0m nhi\u1ec1u h\u01a1n trong th\u1eddi gian ng\u1eebng ho\u1ea1t \u0111\u1ed9ng. Truy\u1ec1n th\u00f4ng trong t\u01b0\u01a1ng lai n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c tho\u1ea3i m\u00e1i, gi\u1ea3i tr\u00ed, n\u00e2ng cao tinh th\u1ea7n v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>S\u1ef1 tr\u1edf l\u1ea1i s\u1ebd l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y marathon, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y n\u01b0\u1edbc r\u00fat. Trong th\u1eddi gian b\u00ecnh th\u01b0\u1eddng, ch\u00fang t\u00f4i d\u1ef1 ki\u1ebfn \u200b\u200bph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u00e0; 60% x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u | 40% k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng. Nh\u1eefng \u0111i\u1ec1u n\u00e0y n\u00ean \u0111\u01b0\u1ee3c ch\u00fa \u00fd, v\u1edbi vi\u1ec7c k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng chi\u1ebfm 90% trong th\u1eddi gian \u0111\u00f3ng c\u1eeda, gi\u1ea3m d\u1ea7n qua c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a s\u1ef1 ph\u1ee5c h\u1ed3i \u0111\u1ec3 tr\u1edf l\u1ea1i 40% ch\u1ec9 sau 12 th\u00e1ng.<\/p>\n<p>M\u1ed9t s\u1ef1 b\u00ecnh th\u01b0\u1eddng <em>m\u1edbi<\/em> s\u1ebd ph\u00e1t tri\u1ec3n v\u1edbi nh\u1eefng th\u00f3i quen v\u00e0 nghi th\u1ee9c m\u1edbi trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh m\u1ee5c c\u1ee7a b\u1ea1n c\u0169ng n\u00ean v\u1eady. M\u1ed9t s\u1ed1 thay \u0111\u1ed5i h\u00e0nh vi t\u1ea1m th\u1eddi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng do \u0111\u1ea1i d\u1ecbch, s\u1ebd thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i v\u0129nh vi\u1ec5n. T\u1ea5t c\u1ea3 ch\u00fang ta s\u1ebd t\u00ecm ra nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 l\u00e0m vi\u1ec7c, giao l\u01b0u, gi\u1ea3i tr\u00ed, mua s\u1eafm, gi\u1ea3m thi\u1ec3u chi ph\u00ed \u0111i l\u1ea1i, ti\u1ebft ki\u1ec7m, gi\u1eef g\u00ecn s\u1ee9c kh\u1ecfe v\u00e0 \u0103n u\u1ed1ng \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p>S\u1ef1 b\u00ecnh th\u01b0\u1eddng <em>m\u1edbi<\/em> n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5, c\u00e1c k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng m\u1ea1i c\u1ee7a b\u1ea1n (th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed5i m\u1edbi, ti\u1ebfp th\u1ecb, k\u00eanh v\u00e0 b\u00e1n h\u00e0ng) s\u1ebd c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n, c\u01a1 h\u1ed9i ph\u1ea3i \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. <a href=\"ask@staging.cimigo.com\">H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 s\u1eb5n s\u00e0ng cho vi\u1ec7c ph\u1ee5c h\u1ed3i.<\/a><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng b\u1ea3n tr\u00ecnh b\u00e0y h\u1ed9i th\u1ea3o tr\u00ean web<a href=\"https:\/\/staging.cimigo.com\/en\/research-reports\/cimigo-planning-for-the-bounce-back\/\"> t\u1ea1i \u0111\u00e2y.<\/a><\/p>\n<p>Xem h\u1ed9i th\u1ea3o t\u1ea1i \u0111\u00e2y;<\/p>\n<p><iframe loading=\"lazy\" title=\"Big Bounce Back Webinar - Start planning for the bounce back now\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zOMrOFNihVc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>K\u1ebft th\u00fac<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch Marketing ngay b\u00e2y gi\u1edd \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u tr\u01b0\u1edbc cho s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd. V\u00ec \u0111\u1ea1i d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, cu\u1ed9c s\u1ed1ng s\u1ebd kh\u00f4ng th\u1ec3 tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng. Do \u0111\u00f3 m\u1ed9t s\u1ef1 b\u00ecnh th\u01b0\u1eddng m\u1edbi s\u1ebd tr\u1ed7i d\u1eady v\u1edbi nh\u1eefng th\u00f3i quen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[957],"tags":[1132,1012,1544],"class_list":["post-18544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam","tag-cong-ty-nghien-cuu-thi-truong-viet-nam","tag-nghien-cuu-thi-truong-viet-nam","tag-phuc-hoi-kinh-te"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u00e0m sao \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch Marketing hi\u1ec7u qu\u1ea3 cho s\u1ef1 ph\u1ee5c h\u1ed3i? | Cimigo<\/title>\n<meta name=\"description\" content=\"H\u00e3y b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch Marketing ngay b\u00e2y gi\u1edd \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u tr\u01b0\u1edbc cho s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd....\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e0m sao \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch Marketing hi\u1ec7u qu\u1ea3 cho s\u1ef1 ph\u1ee5c h\u1ed3i? 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