![\"\"](\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/02\/Who-is-the-digital-generation-in-Vietnam-1.jpg\")
<\/p>\n<\/p>\n
B\u00e1o c\u00e1o th\u1ebf h\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. V\u00e0o th\u00e1ng 5 n\u0103m 2021, Cimigo \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c (bao g\u1ed3m c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n) v\u1ec1 th\u1ebf h\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam v\u1edbi 1,500 ng\u01b0\u1eddi Vi\u1ec7t Nam c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u2013 29 v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 nh\u00f3m ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft v\u1ec1 k\u0129 thu\u1eadt s\u1ed1.<\/p>\n
T\u00e1c gi\u1ea3: B\u00ecnh \u0110\u1ed3ng, Gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u,<\/strong> Cimigo<\/strong><\/p>\n 4 ph\u00fat \u0111\u1ecdc b\u00e0i.<\/p>\n K\u1ebft qu\u1ea3 cu\u1ed9c kh\u1ea3o s\u00e1t nh\u1eb1m m\u1ee5c \u0111\u00edch kh\u00e1m ph\u00e1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16-29 v\u00e0 chi\u1ebfm 21% t\u1ed5ng d\u00e2n s\u1ed1 v\u1edbi 20,225,046 ng\u01b0\u1eddi.<\/p>\n Sinh ra v\u00e0 l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 c\u1ee7a Internet, nh\u00f3m ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16-29 c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y. Cimigo \u0111\u1eb7t t\u00ean cho nh\u00f3m ng\u01b0\u1eddi n\u00e0y l\u00e0 th\u1ebf h\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam.<\/p>\n V\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 nh\u1eefng ti\u1ec7n \u00edch \u0111i k\u00e8m theo n\u00f3, th\u1ebf h\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam c\u00f3 xu h\u01b0\u1edbng quen thu\u1ed9c h\u01a1n v\u1edbi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. Nh\u00f3m ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh 3 nh\u00f3m nh\u1ecf:<\/p>\n Th\u1ebf h\u1ec7 s\u1ed1 Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a internet v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. H\u1ecd l\u00e0 th\u1ebf h\u1ec7 \u0111i \u0111\u1ea7u trong vi\u1ec7c t\u1ed1i \u0111a h\u00f3a nh\u1eefng ti\u1ec7n \u00edch m\u00e0 internet v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh mang l\u1ea1i. Nh\u1eadn th\u1ee9c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 n\u00e0y mang t\u00ednh ch\u1ea5t to\u00e0n c\u1ea7u h\u01a1n, h\u1ecd nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 c\u00f3 nh\u1eefng kh\u00e1t khao v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a n\u1ec1n kinh t\u1ebf. Hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ebf h\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng mong mu\u1ed1n c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o n\u00ean nh\u1eefng c\u00fa h\u00edch truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd h\u01a1n. Th\u1ebf h\u1ec7 s\u1ed1 Vi\u1ec7t Nam s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a n\u1ec1n kinh t\u1ebf – x\u00e3 h\u1ed9i Vi\u1ec7t Nam trong th\u1eadp k\u1ec9 t\u1edbi.<\/p>\n T\u1ea3i b\u00e1o c\u00e1o t\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n Th\u00e1i \u0111\u1ed9 v\u00e0 mong mu\u1ed1n gi\u1eefa th\u1ebf h\u1ec7 s\u1ed1 gi\u1eefa th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n l\u00e0 g\u1ea7n nh\u01b0 t\u01b0\u01a1ng \u0111\u1ed3ng. Cu\u1ed9c s\u1ed1ng s\u1ed1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u1edf th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n trong th\u1ebf h\u1ec7 s\u1ed1 c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 mong \u0111\u1ee3i. C\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 nhau \u1edf c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n Vi\u1ec7t Nam, v\u1edbi t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp g\u1ea7n nh\u01b0 gi\u1ed1ng nhau \u0111\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u. Trong khi ng\u01b0\u1eddi Vi\u1ec7t Nam \u1edf th\u00e0nh th\u1ecb s\u1eed d\u1ee5ng trung b\u00ecnh 4.6 n\u1ec1n t\u1ea3ng th\u00ec ng\u01b0\u1eddi Vi\u1ec7t Nam \u1edf n\u00f4ng th\u00f4n s\u1eed d\u1ee5ng 4.5 n\u1ec1n t\u1ea3ng.<\/p>\n T\u1ef7 l\u1ec7 tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn trong m\u1ed9t th\u00e1ng qua \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb l\u00e0 54% v\u00e0 \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n l\u00e0 41%, t\u1ef7 l\u1ec7 mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong m\u1ed9t th\u00e1ng qua \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb l\u00e0 54% v\u00e0 \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n l\u00e0 43%, t\u1ef7 l\u1ec7 thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t \u0111\u1ed1i v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a Vi\u1ec7t Nam t\u1ea1i th\u00e0nh th\u1ecb l\u00e0 42% v\u00e0 \u1edf n\u00f4ng th\u00f4n l\u00e0 31%. T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed trong m\u1ed9t th\u00e1ng qua cho b\u1ea5t k\u1ef3 m\u1ee5c \u0111\u00edch n\u00e0o, bao g\u1ed3m c\u1ea3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn, \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb l\u00e0 67% v\u00e0 \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n l\u00e0 66% trong m\u1ed9t th\u00e1ng qua.<\/p>\n C\u00e1c k\u00eanh h\u00e0ng \u0111\u1ea7u v\u1ec1 tin t\u1ee9c l\u00e0 Facebook (85%), YouTube (49%), Zalo (36%) v\u00e0 TikTok (30%), ng\u01b0\u1eddi d\u00e2n n\u00f4ng th\u00f4n ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y so v\u1edbi c\u01b0 d\u00e2n th\u00e0nh th\u1ecb. Th\u1ebf h\u1ec7 s\u1ed1\u1edf n\u00f4ng th\u00f4n c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng tin t\u1ee9c v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng TV \u0111\u1ec3 xem tin t\u1ee9c \u00edt h\u01a1n so v\u1edbi th\u00e0nh th\u1ecb.<\/p>\n Truy\u1ec1n th\u00f4ng v\u00e0 x\u00e3 h\u1ed9i s\u1ed1 Vi\u1ec7t Nam \u0111ang gi\u00fap cho th\u1ebf gi\u1edbi quan c\u1ee7a th\u1ebf h\u1ec7 s\u1ed1\u1edf th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n tr\u1edf n\u00ean g\u1ea7n g\u0169i h\u01a1n.<\/p>\n <\/p>\n Th\u1ebf h\u1ec7 s\u1ed1 l\u1ea1c quan v\u1ec1 vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed9t gia \u0111\u00ecnh c\u1ee7a ri\u00eang h\u1ecd v\u00e0 s\u1edf h\u1eefu m\u1ed9t ng\u00f4i nh\u00e0. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi mong mu\u1ed1n c\u00f3 m\u1ed9t gia \u0111\u00ecnh nh\u1ecf s\u1ed1ng \u0111\u1ed9c l\u1eadp v\u1edbi ph\u1ee5 huynh, nh\u01b0ng h\u01a1n h\u1ebft, truy\u1ec1n th\u1ed1ng trong vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ea1i gia \u0111\u00ecnh qua b\u1eefa t\u1ed1i v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/p>\n S\u1ef1 nghi\u1ec7p, thu nh\u1eadp, gia \u0111\u00ecnh v\u00e0 n\u1ec1n t\u1ea3ng gi\u00e1o d\u1ee5c l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh h\u00ecnh th\u00e0nh quan \u0111i\u1ec3m c\u1ee7a th\u1ebf h\u1ec7 s\u1ed1. Vai tr\u00f2 gi\u1eefa nam v\u00e0 n\u1eef \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c b\u00ecnh \u0111\u1eb3ng h\u01a1n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed9c l\u1eadp v\u1ec1 t\u00e0i ch\u00ednh.<\/p>\n T\u1ea3i b\u00e1o c\u00e1o t\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n C\u1ee5 th\u1ec3 h\u01a1n, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ecbnh h\u00ecnh v\u1ec1 g\u00f3c nh\u00ecn th\u1ebf gi\u1edbi c\u1ee7a h\u1ecd. Th\u1ebf h\u1ec7 s\u1ed1 t\u00ecm ki\u1ebfm s\u1ef1 \u0111\u1ed9c l\u1eadp v\u1ec1 t\u00e0i ch\u00ednh, ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p v\u00e0 \u0111\u01b0\u1ee3c gia \u0111\u00ecnh y\u00eau th\u01b0\u01a1ng.<\/p>\n 70% khao kh\u00e1t tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o trong c\u00f4ng vi\u1ec7c v\u00e0 ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p. Ph\u1ee5 n\u1eef t\u1ecf ra lo l\u1eafng h\u01a1n nam gi\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e2n h\u00f3a x\u00e3 h\u1ed9i v\u00e0 \u1ed5n \u0111\u1ecbnh thu nh\u1eadp.<\/p>\n Th\u1ebf h\u1ec7 s\u1ed1 quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i. Th\u1ebf h\u1ec7 s\u1ed1quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 \u00f4 nhi\u1ec5m, b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m. Ph\u1ee5 n\u1eef \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn b\u00ecnh \u0111\u1eb3ng gi\u1edbi trong khi nh\u00f3m tu\u1ed5i 25 \u2013 29 th\u00ec quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn ch\u1ee7 quy\u1ec1n c\u1ee7a Vi\u1ec7t Nam tr\u00ean Bi\u1ec3n \u0110\u00f4ng.<\/p>\n Hai ph\u1ea7n ba th\u1ebf h\u1ec7 s\u1ed1 quan t\u00e2m \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i t\u00edch c\u1ef1c. 6 tr\u00ean 10 mong mu\u1ed1n c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi k\u00e9m may m\u1eafn v\u00e0 8 tr\u00ean 10 mong mu\u1ed1n \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i Vi\u1ec7t Nam.<\/p>\n T\u1ea3i b\u00e1o c\u00e1o t\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n Gi\u1ea3i tr\u00ed l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game ph\u1ee5c v\u1ee5 nhu c\u1ea7u h\u01a1n m\u1ed9t n\u1eeda th\u1ebf h\u1ec7 s\u1ed1 h\u00e0ng tu\u1ea7n.<\/p>\n \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh (49%) v\u00e0 m\u00e1y t\u00ednh (30%) l\u00e0 hai trong s\u1ed1 nh\u1eefng thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng k\u1ef9 thu\u1eadt s\u1ed1 s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 tham gia game, trong khi \u0111\u1ea5u tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i (MOBA), tr\u00f2 ch\u01a1i b\u1eafn s\u00fang v\u00e0 cu\u1ed9c chi\u1ebfn ho\u00e0ng t\u1ed9c (battle royale) l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong th\u1ebf h\u1ec7 s\u1ed1 h\u00f4m nay.<\/p>\n 47% th\u1ebf h\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u1edbi t\u1ea7n su\u1ea5t trung b\u00ecnh 3,5 l\u1ea7n m\u1ed7i th\u00e1ng. T\u1ef7 l\u1ec7 n\u00e0y cao h\u01a1n \u1edf ph\u1ee5 n\u1eef (55%) v\u00e0 khu v\u1ef1c th\u00e0nh th\u1ecb (54%). 3 danh m\u1ee5c mua s\u1eafm tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 th\u1eddi trang (57%), m\u1ef9 ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (24%) v\u00e0 ph\u1ee5 ki\u1ec7n \u0111i\u1ec7n t\u1eed (21%). Shopee (69%), Facebook (32%), Lazada (32%) v\u00e0 Tiki (16%) l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam trong th\u1ebf h\u1ec7 s\u1ed1.<\/p>\n\n
Th\u1ebf h\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam l\u00e0 ai?<\/strong><\/h2>\n
\n
Th\u1ebf h\u1ec7 s\u1ed1 Vi\u1ec7t Nam<\/strong><\/h2>\n
Ch\u00eanh l\u1ec7ch k\u0129 thu\u1eadt s\u1ed1 gi\u1eefa th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n t\u1ea1i Vi\u1ec7t Nam l\u00e0 kh\u00f4ng \u0111\u00e1ng k\u1ec3<\/strong><\/h2>\n
M\u1ed9t th\u1ebf h\u1ec7 s\u1ed1 Vi\u1ec7t Nam l\u1ea1c quan<\/strong><\/h2>\n
![\"\"](\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/02\/What-does-the-digital-generation-want-for-themselves.jpg\")
<\/p>\n![\"\"](\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/02\/Men-and-woman.jpg\")
<\/p>\n![\"\"](\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/02\/The-Vietnamese-digital-generation-dreams-to-....jpg\")
<\/p>\nTh\u1ebf h\u1ec7 s\u1ed1 Vi\u1ec7t Nam v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i<\/strong><\/h2>\n
![\"\"](\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/02\/The-Vietnamese-digital-generation-is-gradually-paying-more-attention-to-social-issues.jpg\")
<\/p>\nGi\u1ea3i tr\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n
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<\/p>\nMua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h2>\n
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<\/p>\n![\"\"](\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/02\/124.png\")
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