{"id":23001,"date":"2023-10-12T17:19:44","date_gmt":"2023-10-12T10:19:44","guid":{"rendered":"https:\/\/staging.cimigo.com\/?p=23001"},"modified":"2023-12-12T14:27:41","modified_gmt":"2023-12-12T07:27:41","slug":"unlocking-pricing-insights-with-a-price-sensitivity-meter","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/unlocking-pricing-insights-with-a-price-sensitivity-meter\/","title":{"rendered":"Unlocking pricing insights with a price sensitivity meter"},"content":{"rendered":"\n<p>Pricing is a critical element in any business strategy. Set it too high, and you risk alienating potential customers; set it too low, and you may undermine your profitability. Striking the right balance is a challenging task that can make or break a company&#8217;s success. One powerful tool that businesses can leverage to determine optimal pricing is the Price Sensitivity Meter (PSM).<\/p>\n\n\n\n<p>Whether you are evaluating a service or product price change or launching a new service or product, you can quickly make the best price point. Cimigo price sensitivity test determines the acceptable price range and the optimal price for your brand.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/staging.cimigo.com\/en\/rapid-survey\/solutions?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_122022&amp;utm_id=engage_122022\" style=\"background-color:#a6cc17\">Create your price sensitivity test now<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What&#8217;s included:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#price-sensitivity-meter\">The price sensitivity meter<\/a><\/li><li><a href=\"#four-questions\">Four main questions of the model<\/a><\/li><li><a href=\"#price-sentivity-results\">Price sensitivity meter results<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"price-sensitivity-meter\"><strong>The price sensitivity meter<\/strong><\/h2>\n\n\n\n<p>Developed by Dutch economist Peter van Westendorp in the 1970s, it is a widely respected method for gauging consumer price sensitivity. Cimigo applies this simple price sensitivity meter to determine the acceptable price range and the optimal price for a particular product or service. Start using our price sensitivity solution by <a href=\"https:\/\/staging.cimigo.com\/en\/rapid-survey\/solutions?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_122022&amp;utm_id=engage_122022\" target=\"_blank\" rel=\"noreferrer noopener\">clicking here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"four-questions\"><strong>Four main questions of the model<\/strong><\/h2>\n\n\n\n<p>In the price sensitivity survey, consumers are asked at which price the brand being tested is:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Too expensive:<\/strong> At what price do you perceive the product as too expensive to the point where you would not consider this product?<\/li><li><strong>Too cheap:<\/strong> At what price do you perceive the product as too cheap to the point where you would feel that the quality cannot be very good?<\/li><li><strong>Expensive:<\/strong> At what price do you perceive the product is getting expensive, but you would still consider buying it?<\/li><li><strong>Cheap:<\/strong> At what price do you perceive the product to be a cheap &#8211; a great buy for the money?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"price-sentivity-results\"><strong>Price sensitivity meter results<\/strong><\/h2>\n\n\n\n<p>In this example, the optimal price is 38,500 \u20ab. The acceptable range is from 29,723 \u20ab to 49,080 \u20ab. Beyond this range, too much demand is lost.<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"chart-demo-desktop\" src=\"https:\/\/staging.cimigo.com\/charts\/single_psm.html\" title=\"Price sensitivity meter\" width=\"100%\" height=\"400\" style=\"border:none;\">\n<\/iframe>\n\n\n\n<div class=\"wp-block-image chart-demo-mobile\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-1024x495.png\" alt=\"\" class=\"wp-image-23072\" title=\"PSM sensitivity example\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-1024x495.png 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-300x145.png 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-768x371.png 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-1536x743.png 1536w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-1320x638.png 1320w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-600x290.png 600w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm.png 1576w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Price sensitivity meter example<\/figcaption><\/figure><\/div>\n\n\n\n<p>The graph consists of four lines, with each representing one of the four main questions. The x-axis shows the price points, while the y-axis shows the proportion of respondents who chose each price point.<\/p>\n\n\n\n<p>When these lines intersect, four pricing points are formed as below:<\/p>\n\n\n\n<p><strong>Optimal price point:<\/strong> Intersection of \u201ctoo cheap\u201d and \u201ctoo expensive\u201d lines, where customers feel that is the best price for them and they are most willing to buy.<\/p>\n\n\n\n<p><strong>Expected price point: <\/strong>Intersection of \u201ccheap\u201d and \u201cexpensive\u201d lines, where customers expect that the price should be.<\/p>\n\n\n\n<p><strong>Low price <\/strong><strong>point: <\/strong>Intersection of \u201ctoo cheap\u201d and \u201cexpensive\u201d lines, where the product is perceived to lack quality relative to the price.<\/p>\n\n\n\n<p><strong>High price <\/strong><strong>point:<\/strong> Intersection of \u201ccheap\u201d and \u201ctoo expensive\u201d lines, where the price outweighs the benefit.<\/p>\n\n\n\n<p>The range between the low price and the high price is the <strong>acceptable price range<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/staging.cimigo.com\/en\/rapid-survey\/solutions?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_122022&amp;utm_id=engage_122022\" style=\"background-color:#a6cc17\">Create your price sensitivity test now<\/a><\/div>\n<\/div>\n\n\n\n<p>If you have questions, please do contact Cimigo at <a href=\"mailto:ask@staging.cimigo.com\">ask@staging.cimigo.com<\/a> for support.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pricing is a critical element in any business strategy. Set it too high, and you risk alienating potential customers; set it too low, and you may undermine your profitability. Striking the right balance is a challenging task that can make or break a company&#8217;s success. One powerful tool that businesses can leverage to determine optimal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23105,"comment_status":"open","ping_status":"open","sticky":false,"template":"rapid-single-post.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1419],"tags":[1556,1562],"class_list":["post-23001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapid-survey","tag-market-research-vietnam","tag-research-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cimigo RapidSurvey - Unlocking pricing insights with a price sensitivity meter - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Whether you are evaluating a service or product price change or launching a new service or product, you can quickly make the best price point.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cimigo RapidSurvey - Unlocking pricing insights with a price sensitivity meter - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Whether you are evaluating a service or product price change or launching a new service or product, you can quickly make the best price point.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.cimigo.com\/en\/trends\/unlocking-pricing-insights-with-a-price-sensitivity-meter\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-12T10:19:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-12T07:27:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2023\/10\/New-solution-Price-sensitivity-test-Eng-web-new.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cimigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cimigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/unlocking-pricing-insights-with-a-price-sensitivity-meter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/unlocking-pricing-insights-with-a-price-sensitivity-meter\\\/\"},\"author\":{\"name\":\"Cimigo\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/person\\\/f21752ea2212d5ff4ea1a72c84ecbd2a\"},\"headline\":\"Unlocking pricing insights with a price sensitivity meter\",\"datePublished\":\"2023-10-12T10:19:44+00:00\",\"dateModified\":\"2023-12-12T07:27:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/unlocking-pricing-insights-with-a-price-sensitivity-meter\\\/\"},\"wordCount\":496,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/unlocking-pricing-insights-with-a-price-sensitivity-meter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/New-solution-Price-sensitivity-test-Eng-web-new.jpg\",\"keywords\":[\"market research vietnam\",\"research reports\"],\"articleSection\":[\"Cimigo RapidSurvey\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/unlocking-pricing-insights-with-a-price-sensitivity-meter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/unlocking-pricing-insights-with-a-price-sensitivity-meter\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/unlocking-pricing-insights-with-a-price-sensitivity-meter\\\/\",\"name\":\"Cimigo RapidSurvey - 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