{"id":23202,"date":"2023-11-08T15:58:02","date_gmt":"2023-11-08T08:58:02","guid":{"rendered":"https:\/\/staging.cimigo.com\/?p=23202"},"modified":"2023-12-12T14:02:46","modified_gmt":"2023-12-12T07:02:46","slug":"pack-choice-packaging-research-tests-made-easy","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/id\/trends\/pack-choice-packaging-research-tests-made-easy\/","title":{"rendered":"Pack choice &#8211; packaging research tests made easy"},"content":{"rendered":"<p style=\"margin-bottom: 10px;\"><span style=\"color: #000000;\">Pack choice &#8211; packaging research tests made easy. You can now easily test your festive TET pack designs using our self-service platform. In just 10 days, for as little as US$1,500 you can test your pack designs and review your dashboard to make the best pack choice to <span style=\"font-size: 12px;\"><span style=\"font-size: 15px;\">achieve your marketing objectives.<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 10px;\"><span style=\"color: #000000;\">Add eye-tracking to see how your pack designs perform on different planograms and how consumers decode your on-pack messaging.<\/span><\/p>\n<h2 style=\"font-size: 22px; line-height: 175%;\"><span style=\"color: #000080;\"><strong>Pack choice<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 12px; color: black;\"><span style=\"font-size: 15px;\">Pack choice quickly enables you to choose the best pack to achieve your marketing objectives. <\/span><\/span><\/p>\n<ol>\n<li><span style=\"font-size: 15px; color: black;\">Pack associations.<\/span><\/li>\n<li><span style=\"font-size: 15px; color: black;\">Pack messaging.<\/span><\/li>\n<li><span style=\"font-size: 15px; color: black;\">Pack aesthetics.<\/span><\/li>\n<li><span style=\"font-size: 15px; color: black;\">Pack preference.<\/span><\/li>\n<li><span style=\"font-size: 15px; color: black;\">Brand recognition.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 15px; color: black;\">Whether you are launching a new variant, pack format, size or limited-edition packaging you can quickly make the best choice.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #a6cc17;\" href=\"https:\/\/staging.cimigo.com\/en\/rapid-survey\/solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get started<\/a><\/p>\n<h2 style=\"font-size: 22px; line-height: 175%;\"><span style=\"color: #000080;\"><strong>Pack preference<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Cimigo evaluates the packs you wish to choose from and provides a competitive comparison. Packaging is the embodiment of your brand\u2019s proposition. Without packing there would be no differentiation. Most packs continuously evolve to stay contemporary whilst preserving readily identifiable brand assets.<\/span><\/p>\n<p><span style=\"color: #000000;\">Pack Choice compares new designs with current designs and includes a competitor pack to determine preference.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21302 size-large\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/pack-preference-1024x765.jpg\" alt=\"\" width=\"640\" height=\"478\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/pack-preference-1024x765.jpg 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/pack-preference-300x224.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/pack-preference-768x573.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/pack-preference-600x448.jpg 600w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/pack-preference.jpg 1172w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2 style=\"font-size: 22px; line-height: 175%;\"><span style=\"color: #000080;\">Pack messaging<\/span><\/h2>\n<p style=\"font-weight: normal;\"><span style=\"font-size: 15px; color: #000000;\">Determine how well the pack communicates the intended positioning.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21402 size-large\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Pack-associations-dashboard-1024x763.png\" alt=\"Pack choice Pack associations \" width=\"640\" height=\"477\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Pack-associations-dashboard-1024x763.png 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Pack-associations-dashboard-300x224.png 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Pack-associations-dashboard-768x573.png 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Pack-associations-dashboard-600x447.png 600w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Pack-associations-dashboard.png 1179w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2 style=\"font-size: 22px; line-height: 175%;\"><span style=\"color: #000080;\">Pack eye tracking<\/span><\/h2>\n<p style=\"font-weight: normal;\"><span style=\"font-size: 15px;\"><span style=\"color: #000000;\">Determine how well the pack communicates the intended positioning. Eye tracking helps you to determine the impact the pack has on shoppers in-store and on the shelf. Packs including competitors are shown on a virtual shelf so that you can learn how shoppers scan their shopping environment and just what grabs attention<\/span>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21403 size-full\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-heat-map.png\" alt=\"Pack Choice Eye tracking heat map\" width=\"469\" height=\"312\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-heat-map.png 469w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-heat-map-300x200.png 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/p>\n<p><span style=\"font-size: 15px;\"><span style=\"color: #000000;\">The ability to gauge exactly what is looked at, for how long and in what order enables Cimigo to help you make better decisions on which pack option to pursue and how best to optimise it.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21404 size-large\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-in-pack-choice-1024x284.jpg\" alt=\"Eye tracking in pack choice\" width=\"640\" height=\"178\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-in-pack-choice-1024x284.jpg 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-in-pack-choice-300x83.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-in-pack-choice-768x213.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-in-pack-choice-600x166.jpg 600w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/11\/Eye-tracking-in-pack-choice.jpg 1165w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #a6cc17;\" href=\"https:\/\/staging.cimigo.com\/en\/rapid-survey\/solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get started<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pack choice &#8211; packaging research tests made easy. You can now easily test your festive TET pack designs using our self-service platform. In just 10 days, for as little as US$1,500 you can test your pack designs and review your dashboard to make the best pack choice to achieve your marketing objectives. Add eye-tracking to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[960],"tags":[1140,1295],"class_list":["post-23202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-riset-pasar-vietnam","tag-agensi-riset-pasar-vietnam","tag-riset-online-indonesia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pack choice - packaging research tests made easy - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Pack choice - packaging research tests made easy. 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