{"id":23444,"date":"2023-12-04T15:35:59","date_gmt":"2023-12-04T08:35:59","guid":{"rendered":"https:\/\/staging.cimigo.com\/?p=23444"},"modified":"2024-05-28T11:06:27","modified_gmt":"2024-05-28T04:06:27","slug":"8-nguyen-tac-thiet-ke-co-ban-cua-design-thinking","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/vi\/trends\/8-nguyen-tac-thiet-ke-co-ban-cua-design-thinking\/","title":{"rendered":"8 Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n c\u1ee7a Design Thinking"},"content":{"rendered":"

Trong Design Thinking, nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n l\u00e0m n\u1ec1n t\u1ea3ng cho vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1eadt s\u1ef1 xu\u1ea5t s\u1eafc v\u00e0 c\u00f3 \u00fd ngh\u0129a. C\u00e1c nguy\u00ean t\u1eafc n\u00e0y h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf t\u1ea1o ra s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi d\u00f9ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 t\u00e1m nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf n\u00e0y, m\u1ed7i nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c minh h\u1ecda b\u1eb1ng nh\u1eefng v\u00ed d\u1ee5 n\u1ed5i b\u1eadt \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

Nguy\u00ean t\u1eafc 1: Thi\u1ebft k\u1ebf \u0111\u00e1nh th\u1ee9c c\u1ea3m x\u00fac<\/h3>\n

Thi\u1ebft k\u1ebf \u0111\u00e1nh th\u1ee9c c\u1ea3m x\u00fac c\u1ee7a ch\u00fang ta v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i \u1edf m\u1ed9t c\u1ea5p \u0111\u1ed9 s\u00e2u s\u1eafc. Apple, d\u01b0\u1edbi t\u1ea7m nh\u00ecn \u0111\u1ea7y t\u00e0i n\u0103ng c\u1ee7a Steve Jobs, l\u00e0 h\u00ecnh m\u1eabu cho nguy\u00ean t\u1eafc n\u00e0y. Th\u01b0\u01a1ng hi\u1ec7u Apple kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac. Chi\u1ebfn d\u1ecbch “Think Different” t\u00f4n vinh nh\u1eefng thi\u00ean t\u00e0i c\u00e1 t\u00ednh v\u00e0 kh\u00e1c bi\u1ec7t thay \u0111\u1ed5i th\u1ebf gi\u1edbi \u0111\u00e3 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac m\u00e3nh li\u1ec7t nh\u01b0 c\u1ea3m h\u1ee9ng, s\u1ef1 ng\u01b0\u1ee1ng m\u1ed9 v\u00e0 khao kh\u00e1t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi Apple. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple t\u1eeb \u0111\u00f3 c\u0169ng t\u1ea1o n\u00ean m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, bi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u00e0nh nh\u1eefng fan h\u00e2m m\u1ed9 trung th\u00e0nh lu\u00f4n h\u00e1o h\u1ee9c ch\u1edd \u0111\u1ee3i m\u1ed7i l\u1ea7n ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/p>\n

Apple – Think Different video t\u1ea1i \u0111\u00e2y<\/a>.<\/em><\/p>\n

Nguy\u00ean t\u1eafc 2: Thi\u1ebft k\u1ebf tr\u1edf n\u00ean t\u00e0ng h\u00ecnh<\/h3>\n

Thi\u1ebft k\u1ebf ho\u00e0 quy\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta, tr\u1edf n\u00ean g\u1ea7n nh\u01b0 t\u00e0ng h\u00ecnh. Giao di\u1ec7n th\u00f4ng minh c\u1ee7a Spotify l\u00e0 m\u1ed9t v\u00ed d\u1ee5 xu\u1ea5t s\u1eafc. Thi\u1ebft k\u1ebf c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng g\u00e2y phi\u1ec1n to\u00e1i, gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o \u00e2m nh\u1ea1c. D\u1ec5 s\u1eed d\u1ee5ng v\u1edbi c\u00e1c g\u1ee3i \u00fd c\u00e1 nh\u00e2n ho\u00e1, Spotify gi\u00fap ng\u01b0\u1eddi d\u00f9ng tho\u1ea3i m\u00e1i th\u01b0\u1edfng th\u1ee9c \u00e2m nh\u1ea1c h\u1ecd y\u00eau th\u00edch.<\/p>\n

Nguy\u00ean t\u1eafc 3: Thi\u1ebft k\u1ebf th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<\/h3>\n

Thi\u1ebft k\u1ebf c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i h\u00e0nh vi. Chi\u1ebfn d\u1ecbch “The Fun Theory” c\u1ee7a Volkswagen \u0111\u00e3 th\u1ec3 hi\u1ec7n nguy\u00ean t\u1eafc n\u00e0y m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc. B\u1eb1ng c\u00e1ch bi\u1ebfn m\u1ed9t b\u1eadc thang th\u00e0nh m\u1ed9t b\u00e0n ph\u00edm piano kh\u1ed5ng l\u1ed3, Volkswagen khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ta ch\u1ecdn c\u1ea7u thang thay v\u00ec thang cu\u1ed1n, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n

Volkswagen – The Fun theory video t\u1ea1i \u0111\u00e2y<\/a>.<\/em><\/p>\n

Nguy\u00ean t\u1eafc 4: Thi\u1ebft k\u1ebf th\u1ea5u c\u1ea3m ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

Chi\u1ebfn d\u1ecbch “Free Your Smile<\/a>” c\u1ee7a Colgate t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng l\u00e0 m\u1ed9t v\u00ed d\u1ee5 xu\u1ea5t s\u1eafc v\u1ec1 s\u1ef1 th\u1ea5u c\u1ea3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Chi\u1ebfn d\u1ecbch khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi tho\u1ea3i m\u00e1i khoe n\u1ee5 c\u01b0\u1eddi \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang m\u00ecnh, v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n \u201cSmile Shame\u201d th\u01b0\u1eddng g\u1eb7p \u1edf ng\u01b0\u1eddi ch\u00e2u \u00c1. Colgate nh\u1eadn th\u1ee9c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u1ee7a n\u1ee5 c\u01b0\u1eddi v\u00e0 s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o ra m\u1ed9t ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c trong x\u00e3 h\u1ed9i.<\/p>\n

<\/p>\n

\u1ea2nh: Chi\u1ebfn d\u1ecbch \u201cFree your smile” c\u1ee7a Colgate<\/em><\/p>\n

Nguy\u00ean t\u1eafc 5: Thi\u1ebft k\u1ebf c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng<\/h3>\n

T\u00e0u Shinkansen, bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Nh\u1eadt B\u1ea3n, l\u00e0 m\u1ed9t minh ch\u1ee9ng cho thi\u1ebft k\u1ebf v\u1edbi m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb thi\u00ean nhi\u00ean. H\u00ecnh d\u1ea1ng m\u01b0\u1ee3t m\u00e0 v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb lo\u00e0i chim b\u00f3i c\u00e1, nh\u1eb1m gi\u00fap gi\u1ea3m ti\u1ebfng \u1ed3n v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t. Thi\u1ebft k\u1ebf n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a t\u00e0u m\u00e0 c\u00f2n t\u00f4n vinh s\u1ef1 kh\u00f4n ngoan c\u1ee7a thi\u00ean nhi\u00ean.<\/p>\n

<\/p>\n

\u1ea2nh: Henry Perks via Unsplash<\/em><\/p>\n

Nguy\u00ean t\u1eafc 6: Thi\u1ebft k\u1ebf l\u00e0 s\u1ef1 theo \u0111u\u1ed5i kh\u00f4ng ng\u1eebng<\/h3>\n

H\u00e0nh tr\u00ecnh c\u1ee7a Dyson \u0111\u1ec3 t\u1ea1o ra chi\u1ebfc m\u00e1y h\u00fat b\u1ee5i kh\u00ed cu\u1ed1n kh\u00f4ng t\u00fai l\u00e0 m\u1ed9t minh ch\u1ee9ng cho s\u1ef1 theo \u0111u\u1ed5i kh\u00f4ng ng\u1eebng trong thi\u1ebft k\u1ebf. Kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i, \u00f4ng \u0111\u00e3 d\u00e0nh 5 n\u0103m v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n 5.000 m\u1eabu th\u1eed trong cu\u1ed9c h\u00e0nh tr\u00ecnh t\u1ea1o ra chi\u1ebfc m\u00e1y h\u00fat b\u1ee5i kh\u00ed cu\u1ed1n kh\u00f4ng t\u00fai \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi. S\u1ef1 t\u1eadn t\u1ee5y trong vi\u1ec7c \u0111\u1ed5i m\u1edbi n\u00e0y th\u1ec3 hi\u1ec7n r\u1eb1ng thi\u1ebft k\u1ebf \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 s\u1eb5n l\u00f2ng h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u1ea5t b\u1ea1i.<\/p>\n

Nguy\u00ean t\u1eafc 7: Thi\u1ebft k\u1ebf l\u00e0 n\u1ec1n t\u1ea3ng hy v\u1ecdng<\/h3>\n

Thi\u1ebft k\u1ebf t\u1ed1t c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i ni\u1ec1m vui v\u00e0 h\u1ea1nh ph\u00fac. Dopamine Land t\u1ea1i London l\u00e0 m\u1ed9t kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt, c\u00f4ng ngh\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 kh\u00e1ch tham quan c\u00f3 th\u1ec3 tho\u00e1t kh\u1ecfi hi\u1ec7n th\u1ef1c v\u00e0 tr\u1ea3i nghi\u1ec7m ni\u1ec1m vui t\u1eeb s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng. N\u00f3 th\u1ec3 hi\u1ec7n c\u00e1ch thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 mang t\u1edbi s\u1ef1 hi v\u1ecdng v\u00e0 s\u1ef1 t\u00edch c\u1ef1c.<\/p>\n

Nguy\u00ean t\u1eafc 8: Thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n m\u00e0 \u1ea5n t\u01b0\u1ee3ng<\/h3>\n

S\u1ef1 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t thi\u1ebft k\u1ebf t\u1ed1t. D\u1ea5u \u201cswoosh” n\u1ed5i ti\u1ebfng tr\u00ean logo Nike l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. N\u00f3 l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ea7y \u00fd ngh\u0129a th\u1ec3 hi\u1ec7n b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u – t\u1ed1c \u0111\u1ed9 v\u00e0 linh ho\u1ea1t. T\u01b0\u01a1ng t\u1ef1, thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n c\u1ee7a thanh t\u00ecm ki\u1ebfm Google \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a t\u00ecm ki\u1ebfm tr\u00ean internet, nh\u1ea5n m\u1ea1nh r\u1eb1ng thi\u1ebft k\u1ebf t\u1ed1t th\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n m\u00e0 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

T\u00f3m l\u1ea1i, t\u00e1m nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a Design Thinking cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh cho nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf, nh\u00e0 t\u01b0 t\u01b0\u1edfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 \u1ea3nh h\u01b0\u1edfng, \u00fd ngh\u0129a v\u00e0 \u0111\u00e1ng nh\u1edb. B\u1eb1ng c\u00e1ch hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a con ng\u01b0\u1eddi, thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u s\u1eafc cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00f3 h\u01b0\u1edbng \u0111\u1ebfn. D\u00f9 trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, marketing ho\u1eb7c s\u1ea3n ph\u1ea9m h\u00e0ng ng\u00e0y, nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y l\u00e0 kim ch\u1ec9 nam \u0111\u1ec3 t\u1ea1o ra thi\u1ebft k\u1ebf g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 h\u1eefu \u00edch v\u00e0 t\u1ed3n t\u1ea1i qua n\u0103m th\u00e1ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong Design Thinking, nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n l\u00e0m n\u1ec1n t\u1ea3ng cho vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1eadt s\u1ef1 xu\u1ea5t s\u1eafc v\u00e0 c\u00f3 \u00fd ngh\u0129a. C\u00e1c nguy\u00ean t\u1eafc n\u00e0y h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf t\u1ea1o ra s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":24412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[957],"tags":[1090,1052,1122,1126,1649],"class_list":["post-23444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam","tag-doi-moi-viet-nam","tag-nghien-cuu-thi-truong-truyen-thong-viet-nam","tag-thuong-hieu-viet-nam","tag-tiep-thi-viet-nam","tag-tu-duy-thiet-ke-viet-nam"],"acf":[],"yoast_head":"\n8 Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n c\u1ee7a Design Thinking<\/title>\n<meta name=\"description\" content=\"8 Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n l\u00e0m n\u1ec1n t\u1ea3ng cho vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1eadt s\u1ef1 xu\u1ea5t s\u1eafc v\u00e0 c\u00f3 \u00fd ngh\u0129a. 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