{"id":26199,"date":"2024-10-08T08:50:08","date_gmt":"2024-10-08T01:50:08","guid":{"rendered":"https:\/\/staging.cimigo.com\/?p=26199"},"modified":"2024-10-08T08:53:50","modified_gmt":"2024-10-08T01:53:50","slug":"indonesia-car-survey-overcoming-barriers-of-car-purchase","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/indonesia-car-survey-overcoming-barriers-of-car-purchase\/","title":{"rendered":"Indonesia car survey: overcoming barriers of car purchase"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Demand for passenger cars is declining<\/h2>\n\n\n\n<p>The Indonesian automotive market in 2024 presents both challenges and opportunities for automakers. Car sales in Indonesia have experienced a significant decline in 2024, with a 12% decline in consumer sales from January to August compared to the same period in 2023 based on the data from <a href=\"http:\/\/gaikindo.or.id\" target=\"_blank\" rel=\"noreferrer noopener\">Gaikindo<\/a> (the association of Indonesia automotive industries). This downward trend of car purchase highlights the weakening demand in the automotive sector, which could be influenced by various economic factors. The shrinking sales figures reflect growing challenges for both manufacturers and dealers in Indonesia.<\/p>\n\n\n\n<p>While a recent <a href=\"https:\/\/staging.cimigo.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cimigo<\/a> survey with 308 respondents reveals several barriers to car purchase, it also highlights key areas where brands can adjust their strategies to better align with evolving consumer needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A recent survey by Cimigo confirms the subdued demand<\/h2>\n\n\n\n<p>The Cimigo survey reveals that 42% of respondents do not intend to purchase car within the next year. This trend is particularly pronounced among Gen X, where 46% of individuals have no plans to buy a car, followed by 43% of Gen Y and 37% of Gen Z respondents.<\/p>\n\n\n\n<p>Additionally, 37% of respondents remain undecided about making a car purchase. This indecision is relatively consistent across generations, with Gen Z at 39%, Gen Y at 35%, and Gen X at 37%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-1024x576.jpg\" alt=\"Indonesia car purchase intention\" class=\"wp-image-26211\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-1024x576.jpg 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-300x169.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-768x432.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-600x337.jpg 600w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention.jpg 1213w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overcoming car purchase barriers among existing car owners<\/h2>\n\n\n\n<p>For those who already own a car but do not plan to buy another, several hurdles were identified in the survey. However, these barriers also point to opportunities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>61% cited the reliability of their current vehicle<\/strong>, suggesting that they are holding off on purchases. Automakers can tap into this by promoting new models that offer advanced technology upgrades, or improved fuel efficiency<strong> <\/strong>making an upgrade more attractive.<\/li>\n\n\n\n<li><strong>41% of respondents mentioned budget constraints<\/strong>, indicating that affordability is a critical factor. This opens the door for affordable financing plans, flexible leasing options, and lower-cost models aimed at encouraging upgrades.<\/li>\n\n\n\n<li><strong>Higher maintenance costs (25%)<\/strong> and <strong>expensive market prices (23%)<\/strong> were also mentioned, suggesting that promoting long-term savings through better fuel efficiency or lower running costs could be persuasive in overcoming hesitation.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-1024x576.jpg\" alt=\"Indonesia car purchase barriers among car owners\" class=\"wp-image-26214\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-1024x576.jpg 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-300x169.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-768x432.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-600x337.jpg 600w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners.jpg 1213w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tackling potential first time buyers\u2019 concerns<\/h2>\n\n\n\n<p>Car non-owners also face their own set of challenges when considering purchasing a car. Automakers can focus on solutions to these hurdles to convert non-owners into buyers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>66% said they lacked the budget<\/strong> to buy a car. This underscores the need for manufacturers to introduce <strong>cost-effective solutions<\/strong>, such as entry-level models.<\/li>\n\n\n\n<li><strong>48% mentioned that owning a car doesn\u2019t fit their lifestyle. <\/strong>The majority of this group relies heavily on motorbikes, with 85% citing it as their primary mode of transport. Public mass transportation follows at 46%, while 12% opt for public cabs such as Jaklingko or similar local services. This indicates a strong preference for more flexible, cost-effective, and accessible transportation<\/li>\n\n\n\n<li>Other barriers include <strong>traffic congestion (20%)<\/strong> and concerns about the <strong>depreciation of car value (9%)<\/strong>.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-1024x576.jpg\" alt=\"Indonesia purchase barriers among potential first time buyers\" class=\"wp-image-26218\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-1024x576.jpg 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-300x169.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-768x432.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-600x337.jpg 600w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners.jpg 1213w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turning challenges into opportunities<\/strong><\/h2>\n\n\n\n<p>Despite the challenges highlighted by the <a href=\"https:\/\/staging.cimigo.com\/en\">Cimigo<\/a> survey, there are clear opportunities for automakers willing to adjust their strategies. <strong>Older generations like Gen X<\/strong> are already primed to buy, and the undecided <strong>37% of respondents<\/strong> represent a valuable group that can be persuaded with the right mix of product features, pricing, and incentives.<\/p>\n\n\n\n<p>The key to overcoming barriers in car sales may lie in <strong>affordability, lifestyle alignment, and innovation<\/strong>. By crafting solutions that address these concerns, automakers can position themselves to succeed in a changing market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demand for passenger cars is declining The Indonesian automotive market in 2024 presents both challenges and opportunities for automakers. Car sales in Indonesia have experienced a significant decline in 2024, with a 12% decline in consumer sales from January to August compared to the same period in 2023 based on the data from Gaikindo (the [&hellip;]<\/p>\n","protected":false},"author":366,"featured_media":26275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[988],"tags":[1244,566],"class_list":["post-26199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-indonesia","tag-indonesia-automotive-market-research","tag-indonesia-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indonesia car survey: overcoming barriers of car purchase - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"This survey identifies low demand of car purchase in Indonesia and the reason why people are not considering to buy a car in the near future.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indonesia car survey: overcoming barriers of car purchase - 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