{"id":502,"date":"2016-01-18T10:00:00","date_gmt":"2016-01-18T03:00:00","guid":{"rendered":"https:\/\/wp2.studylogs.com\/%e2%80%8btop-coffee-nostalgia-in-a-coffee-cup-indonesia-asia\/"},"modified":"2021-12-10T10:38:19","modified_gmt":"2021-12-10T03:38:19","slug":"%e2%80%8btop-coffee-nostalgia-in-a-coffee-cup-indonesia-asia","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/%e2%80%8btop-coffee-nostalgia-in-a-coffee-cup-indonesia-asia\/","title":{"rendered":"\u200bTOP coffee \u2013 nostalgia in a coffee cup Indonesia, Asia"},"content":{"rendered":"<p><a href=\"http:\/\/www.wingscorp.com\/content\/product\/product_detail.php?c=54&amp;l=1&amp;m=74\" target=\"_blank\" rel=\"noopener noreferrer\" data-mce-=\"\">TOP Coffee\u00a0<\/a>is one of the newest coffee brands in Indonesia. It is a brand from <a href=\"http:\/\/www.wingscorp.com\/\">Wings Food<\/a>, which launched in 2012. It is a mix of Arabica and Robusta coffee.<\/p>\n<p>TOP Coffee marketing focuses on brand ambassador, Iwan Fals. A famous Indonesian singer in late 80s to 90s. His songs are known have strong characteristic about Indonesia and have the one of the biggest fan bases across Indonesia, called OI (\u2018Orang Indonesia\u2019 or Indonesian).\u00a0In TOP Coffee\u2019s latest TVC, TOP Coffee Susu Kental Manis or TOP Coffee Sweetened Condensed Milk (SCM), Iwan Fals gathers with young people when one offers him a coffee with SCM. After that, Iwan challenges them, \u201cCan you make a cup of coffee plus SCM as good as in my era?\u201d<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=Jav_57M8Wpg<\/p>\n<p>In the past, consumers had to mix the coffee and the SCM with the right dose to get the perfect taste we want. TOP Coffee delivers a convenient instant coffee with just the right mix of SCM in a sachet.\u00a0 \u00a0A novelty to urban young adults but a blast form the past for older adults. \u00a0TOP Coffee is being different in a competitive landscape of instant coffee by bringing back a traditional authentic coffee taste with convenience.\u00a0 With luck it will remind many consumers of that sense of community and sharing enjoyed over coffee at stalls (warung kopi) in days past.<\/p>\n<p><strong>More hot consumer maket research trends Indonesia Asia<\/strong><\/p>\n<h2><strong>Cimigo digital market research agency Indonesia Asia<\/strong><\/h2>\n<p><a href=\"https:\/\/staging.cimigo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mce-=\"\">Cimigo Indonesia<\/a>\u00a0is an Asian focused\u00a0<strong>consumer market research agency<\/strong>, we pride ourselves on being agile aided by the use of the latest technology to capture the true voice of consumers in Indonesia, Asia. All of our data collection is digital in Indonesia.<\/p>\n<p>Cimigo Indonesia operates from nine cities in Indonesia.\u00a0\u00a0 Cimigo has forty\u00a0<strong>market researchers in Indonesia<\/strong>\u00a0and three hundred field interviewers armed with tablets. Cimigo operates call centres, an online panel and numerous online and on mobile communities for\u00a0<strong>market research in Indonesia<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOP Coffee\u00a0is one of the newest coffee brands in Indonesia. It is a brand from Wings Food, which launched in 2012. It is a mix of Arabica and Robusta coffee. TOP Coffee marketing focuses on brand ambassador, Iwan Fals. A famous Indonesian singer in late 80s to 90s. His songs are known have strong characteristic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[988],"tags":[566],"class_list":["post-502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-indonesia","tag-indonesia-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u200bTOP coffee \u2013 nostalgia in a coffee cup Indonesia, Asia - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Amidst the recent consumer trends in Indonesia, Asia has been the rise of coffee chains and three in one sachets. 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