{"id":503,"date":"2015-12-29T10:00:00","date_gmt":"2015-12-29T03:00:00","guid":{"rendered":"https:\/\/wp2.studylogs.com\/online-mobile-social-media-in-vietnam-asia\/"},"modified":"2021-12-04T17:09:25","modified_gmt":"2021-12-04T10:09:25","slug":"online-mobile-social-media-in-vietnam-asia","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/online-mobile-social-media-in-vietnam-asia\/","title":{"rendered":"Online, mobile, social media in Vietnam Asia"},"content":{"rendered":"

The latest market research report\u00a0Online, mobile, social media \u00a0in Vietnam, Asia<\/a> \u00a0from\u00a0Cimigo<\/a>\u00a0presents the latest internet landscape in Vietnam, Asia. The report includes\u00a0Internet penetration Vietnam, online consumer behaviour Vietnam<\/strong>,\u00a0social media Vietnam<\/strong>,\u00a0mobile Internet Vietnam<\/strong>, and\u00a0online video media Vietnam<\/strong>. The report concludes with implications for\u00a0digital brand marketing Vietnam<\/strong>.<\/p>\n

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Internet penetration in Vietnam, Asia<\/strong><\/h2>\n

Online penetration in Vietnam<\/strong>, Asia has grown to 40 million Vietnamese consumers in 2015.\u00a0\u00a0Vietnam\u2019s internet penetration<\/strong>\u00a0is now at 44%.\u00a0Market research in Vietnam, Asia<\/strong>\u00a0conducted by the market research agency Cimigo amongst 5000 Vietnamese consumers\u00a0Vietnam consumer online behaviour<\/a><\/u>\u00a0highlights far more urban Vietnamese consumers are online than are not.\u00a0Market research Vietnam, Asia<\/strong>\u00a0demonstrates that from grocery shoppers to credit card holders the majority of Vietnam\u2019s consumers are online.\u00a0 Key decision makers for household purchases are predominantly online. Whether it is for detergents, shampoo or pharmaceuticals Vietnam\u2019s consumers are actively online.<\/p>\n

Market research Vietnam, Asia<\/strong>\u00a0highlights how three quarters of Vietnam\u2019s consumers are looking for brands online, claiming that the internet helps them find out about new products. Two thirds of Vietnamese consumers are online every day and on average are spending 180 minutes online per day.<\/p>\n

Online consumer behaviour Vietnam, Asia<\/strong><\/h2>\n

Cimigo\u2019s market Asia research Vietnam, Asia\u00a0<\/a>highlights that online, mobile and social media Vietnam, Asia 2015\u00a0is dominated by local sites for news, local content for entertainment; in contrast global sites are used for online search, social media and video streaming. However for the latter local content remains king.<\/p>\n

Whilst the use of search spans 15 to 64-year-olds there are clear differences in the usage of online behaviour, consumer market research Vietnam, Asia<\/strong>\u00a0demonstrates that the younger generation have a much higher tendency to use social media, chatting and entertainment whilst the older population, particularly those over 35, spend far more time on new sites.<\/p>\n

Social media Vietnam, Asia<\/strong><\/h2>\n

The most used\u00a0social media in Vietnam<\/strong>\u00a0is Facebook.\u00a0 The number of Facebook users in Vietnam has grown from under 1.4 million in early 2011 to over 30 million of March 2015. One in three of the population of Vietnam are Facebook users today.\u00a0 Instagram is a growing challenger in Vietnam, particularly for a younger audience aged 12-19 years.<\/p>\n

Chat and instant messaging applications in Vietnam are growing rapidly, fueled by the rise of\u00a0mobile smartphone penetration in Vietnam.\u00a0\u00a0<\/strong>Zalo, Viber, Facebook messenger and Skype dominate.<\/p>\n

Consumer market research<\/strong>\u00a0Vietnam, Asia\u00a0<\/strong>demonstrates that social media in Vietnam is a having a profound effect on the online journey for Vietnam\u2019s consumers, the sites they visit and the share of time spent online.<\/p>\n

Mobile internet Vietnam, Asia<\/strong><\/h2>\n

Mobile internet Vietnam, Asia<\/strong>\u00a0has gone through a revolution in the past three years. Our online\u00a0consumer market research Vietnam<\/strong>,\u00a0Asia<\/strong>\u00a0shows that 9 in 10 urban online consumers have access the Internet via their mobile phone. This is in part explained by the explosive growth in sales of mobile smartphones. In 2012 16 million mobile phones were sold however only 18% of these mobile phones were mobile smartphones.\u00a0 Year to date as of October 2015 25 million mobile smartphones have been sold in Vietnam. \u00a0Mobile internet Vietnam, Asia<\/strong>\u00a0is gaining a huge boost.<\/p>\n

Today 20% of the internet traffic in Vietnam is via a mobile smartphone, this compares to 6% just two years ago in 2013. Mobile smartphones are clearly propelling\u00a0mobile internet Vietnam, Asia\u00a0<\/strong>and changing Vietnam\u2019s consumer behaviour. Whilst mobile smartphone propels\u00a0Vietnam\u2019s internet penetration,<\/strong>\u00a0consumer market research Vietnam, Asia<\/strong>\u00a0shows that it is the frequency of access that is most strongly affected, we must remember traffic is still dominated by personal computers and laptops (and to a far lesser far lesser degree tablets).<\/p>\n

This frequency of\u00a0mobile internet access in Vietnam, Asia<\/strong>\u00a0is gaining a huge boost, as evident in the native mobile app downloads that dominate both Google play and IOS stores.\u00a0 Chat, social media and video native mobile applications dominate downloads, interspersed with an inordinate number of games.<\/p>\n

One example of note would be is Zalo<\/a>, a chat native mobile application published by Vinagame, which has grown from 1 million users in 2013 to over 30 million users as of May 2015. In comparison Viber has 23 million users in Vietnam.<\/p>\n

Online video media behaviour Vietnam, Asia<\/strong><\/h2>\n

In 2015 23% of\u00a0Vietnam\u2019s online audience<\/strong>\u00a0has watched videos on their mobile smartphone, which is year-on-year growth of 50%. Cimigo believe the next major shift in\u00a0Vietnam\u2019s consumer online media<\/strong>\u00a0activity will be the convergence of video and mobile, impacting brand owners communication possibilities significantly.<\/p>\n

The next technology race for active users of a mobile native applications in Vietnam will be the streaming of online video to mobile smartphones.\u00a0 Experience in China demonstrates the massive revenue opportunity waiting to be grabbed for the winner of this battle.<\/p>\n

Digital brand marketing Vietnam, Asia<\/strong><\/h2>\n

Mobile smartphones are rapidly changing the way consumers interact online and with branded communications online. Historically for Vietnam\u2019s early\u00a0NetCitizens<\/a>, internet penetration has been strongest amongst those under 35 years of age in Vietnam.<\/p>\n

Consumer market research Vietnam, Asia<\/strong>\u00a0demonstrates that the mobile smartphone has driven penetration amongst Vietnam\u2019s consumers over the age of 35 and geographic penetration from key cities into smaller towns and rural areas. Many of Vietnam\u2019s consumers have simply leapfrogged the personal computer online experience directly to a mobile smartphone journey.<\/p>\n

Digital brand marketing teams Vietnam, Asia<\/strong>\u00a0should expect messaging applications, such as Zalo, to become omnipresent marketing tools with far greater power than direct digital marketing of old.<\/p>\n

Mobile smartphones have entered and will increasingly impact Vietnam\u2019s consumer path to purchase.\u00a0 \u00a0Digital brand marketing Vietnam, Asia<\/strong>\u00a0will have to use mobile marketing more effectively to; reward consumers, provide geolocation marketing, build knowledge of consumer behaviour, attract new customers and enable e-commerce in Vietnam.<\/p>\n

Digital brand marketing Vietnam<\/strong>,\u00a0Asia<\/strong>\u00a0will undergo a significant shift in the coming 12 months with the use of far more video branded communications optimised for mobile smartphones.<\/p>\n

The key challenges from online, mobile, social media Vietnam, Asia 2015\u00a0for\u00a0digital brand marketing Vietnam, Asia\u00a0<\/strong>will be to:<\/p>\n