{"id":505,"date":"2015-11-14T10:00:00","date_gmt":"2015-11-14T03:00:00","guid":{"rendered":"https:\/\/wp2.studylogs.com\/consumer-healthcare-trends-vietnam-asia\/"},"modified":"2021-12-04T17:09:49","modified_gmt":"2021-12-04T10:09:49","slug":"consumer-healthcare-trends-vietnam-asia","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/consumer-healthcare-trends-vietnam-asia\/","title":{"rendered":"Consumer healthcare trends Vietnam Asia"},"content":{"rendered":"<h2>Consumer healthcare trends Vietnam Asia<\/h2>\n<p>Cimigo,\u00a0market research companies Vietnam Asia,\u00a0market research reports\u00a0<a href=\"https:\/\/staging.cimigo.com\/en\/research-reports\/consumer-healthy-choices-in-vietnam-asia\/\">Consumer Healthcare Trends Vietnam Asia<\/a> explores the\u00a0drivers behind the growth in the pharmaceutical industry, changing attitudes to healthcare, prevalence of diseases and treatments.\u00a0 The\u00a0market\u00a0research\u00a0report on\u00a0consumer healthcare trends Vietnam Asia, considers the relative influence of consumers, pharmacies and healthcare practitioners for marketing budgets.<\/p>\n<h2>Consumer health and wellness awareness\u00a0Vietnam Asia<\/h2>\n<p>Consumer awareness of healthcare is evolving\u00a0rapidly. \u00a0\u00a0Cimigo,\u00a0market research companies Vietnam Asia,\u00a0market research reports\u00a0Vietnamese <a href=\"https:\/\/staging.cimigo.com\/en\/research-reports\/consumer-healthy-choices-in-vietnam-asia\/\">Consumers Healthy Choices Vietnam Asia<\/a> noted that there are not enough healthy brands to satisfy consumer desires. \u00a0\u00a0Household expenditure in Vietnam on healthcare remains\u00a0dominated by traditional remedies which account for 60% of spend versus 40% for modern medicine.<\/p>\n<p>Healthy marketing propositions\u00a0are exploding in Vietnam today. \u00a0Wellness marketing is behind many growth brands in Vietnam Asia. \u00a0There were\u00a0over 300 pharmaceutical TVCs (TV commercials) on air in Vietnam during 2015. \u00a0The vast majority (over 80%) were\u00a0from local pharmaceutical companies in Vietnam advertising traditional wellness remedies.<\/p>\n<h2>Driving\u00a0strong growth in healthcare Vietnam Asia<\/h2>\n<p>The growth opportunities for health and wellness remedies and modern medicine in Vietnam Asia will continue to be very strong. \u00a0The key growth drivers are;<\/p>\n<ol>\n<li>Potential for share of spend gain from traditional remedies to modern medicine.<\/li>\n<li>Increased health awareness.\u00a0 Better patient awareness, online information search and even compliance with prescribed treatments.<\/li>\n<li>Key contributors to increased health awareness; 1) healthy marketing platforms for pharmaceuticals, food and beverages, 2) an explosion in local pharma communication on TV and 3) online resources for consumers.<\/li>\n<li>Urbanisation and changing urban lifestyles impacting the health and wellness of Vietnamese consumers.<\/li>\n<li>Increasing patient power in treatment choice (even ethical).\u00a0 Shifting influence from doctors to self and pharmacists (for non chronic ailments).<\/li>\n<li>Rural awareness and accessibility (affordable and available) are improving. Remember that the local health care system is rural Vietnam\u00a0remains KING.\u00a0 Rural consumers in Vietnam remain reactive, placing great import on Healthcare Practitioners and in particular the public district medical centres.<\/li>\n<\/ol>\n<h2>Cimigo digital market research agency Vietnam Asia<\/h2>\n<p><a href=\"https:\/\/staging.cimigo.com\">Cimigo Vietnam<\/a>\u00a0is an Asian focused consumer market research agency, we pride ourselves on being agile aided by the use of the latest technology to capture the true voice of consumers in Vietnam, Asia. All of our data collection is digital in Vietnam.\u00a0Cimigo Vietnam has seven offices in Vietnam; Ho Chi Minh City, Hanoi, Danang, Can Tho, Hai Phong, Vinh and Nha Trang. Cimigo has one hundred and thirty market researchers in Vietnam and six hundred field interviewers armed with tablets. Cimigo operates five call centres, an online panel and numerous online and on mobile communities for market research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer healthcare trends Vietnam Asia Cimigo,\u00a0market research companies Vietnam Asia,\u00a0market research reports\u00a0Consumer Healthcare Trends Vietnam Asia explores the\u00a0drivers behind the growth in the pharmaceutical industry, changing attitudes to healthcare, prevalence of diseases and treatments.\u00a0 The\u00a0market\u00a0research\u00a0report on\u00a0consumer healthcare trends Vietnam Asia, considers the relative influence of consumers, pharmacies and healthcare practitioners for marketing budgets. Consumer health [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[1,470,570],"class_list":["post-505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-vietnam-advertising-market-research","tag-vietnam-healthcare-market-research","tag-vietnam-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer healthcare trends Vietnam Asia - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Consumer healthcare trends Vietnam explores the drivers behind the growth in the pharmaceutical industry, changing attitudes to healthcare and the prevalence of diseases and treatments.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer healthcare trends Vietnam Asia - 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