{"id":506,"date":"2016-01-20T18:56:35","date_gmt":"2016-01-20T11:56:35","guid":{"rendered":"https:\/\/wp2.studylogs.com\/mobile-app-growth-se-asia\/"},"modified":"2021-12-04T17:06:05","modified_gmt":"2021-12-04T10:06:05","slug":"mobile-app-growth-se-asia","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/mobile-app-growth-se-asia\/","title":{"rendered":"Mobile app growth SE Asia"},"content":{"rendered":"

Source\u00a0App Annie 2015 Retrospective Report<\/a><\/p>\n

Mobile app growth soars in Asia<\/h2>\n

App Annie<\/a>\u00a0has reported mobile app download growth soared by 60% in Vietnam, 50% in India and 40% in Indonesia\u00a0in 2015. \u00a0The challenge is in generating revenue\u00a0from a mobile app in SE Asia where most e-commerce remains cash on delivery. Consumer use of credit cards in these emerging markets in Asia is low, the banked population being largely limited to salary transaction accounts.<\/p>\n

Consumers in these Asian economies may well\u00a0leapfrog credit cards and move directly to mobile payment services but the regulatory and infrastructure development in nascent today. Mobile apps in these markets have\u00a0limited opportunities to\u00a0monetise (for example from yet\u00a0niche\u00a0mobile advertising spend). This in turn\u00a0stifles local development and investment. Consumers are smart phone armed and ready to engage on mobile today. \u00a0When the financial infrastructure and consumer willingness to engage in mobile payments will enable this to be profitable, remains to be seen.<\/p>\n

More hot consumer market research trends Asia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Source\u00a0App Annie 2015 Retrospective Report Mobile app growth soars in Asia App Annie\u00a0has reported mobile app download growth soared by 60% in Vietnam, 50% in India and 40% in Indonesia\u00a0in 2015. \u00a0The challenge is in generating revenue\u00a0from a mobile app in SE Asia where most e-commerce remains cash on delivery. Consumer use of credit cards […]<\/p>\n","protected":false},"author":1,"featured_media":17582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[570,486],"class_list":["post-506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-vietnam-market-research","tag-vietnam-mobile-market-research"],"acf":[],"yoast_head":"\nMobile app growth SE Asia - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Mobile app growth in SE Asia soars App Annie has reported mobile app download growth in Vietnam soared by 60% in Vietnam, 50% in India and 40% in Indonesia\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile app growth SE Asia - 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