{"id":508,"date":"2016-01-04T10:00:00","date_gmt":"2016-01-04T03:00:00","guid":{"rendered":"https:\/\/wp2.studylogs.com\/cider-defensive-move-strongbow-vietnam\/"},"modified":"2021-12-04T17:08:35","modified_gmt":"2021-12-04T10:08:35","slug":"cider-defensive-move-strongbow-vietnam","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/cider-defensive-move-strongbow-vietnam\/","title":{"rendered":"Cider defensive move Strongbow Vietnam"},"content":{"rendered":"<h2>Per capita\u00a0beer consumption reached 36.75 litres in Vietnam in 2015<\/h2>\n<p>The beer market in Vietnam is dominated by larger beer market with a per capita consumption of 36.75 litres in 2015. The market is dominated by regional local brands such as\u00a0<a href=\"http:\/\/sabeco.com.vn\/\">Bia Saigon<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.habeco.com.vn\/\">Bia Hanoi<\/a>\u00a0and Heineken owned\u00a0<a href=\"http:\/\/www.vbl.com.vn\/en\/\">Vietnam Breweries<\/a>\u00a0which brings Tiger, Heineken and many other smaller brands.\u00a0The largest volumes are fresh bia (bia hoi) often unbranded, low in alcohol (aka 3%) which is light and easy to drink. In the South fresh beer is typically served \u00a0over ice, not only for chilling but also to make the taste even lighter.<\/p>\n<p>The\u00a0<a href=\"http:\/\/tuoitrenews.vn\/business\/32844\/vietnams-beer-output-rises-47-percent-to-34bn-liters-in-2015#.Vp-NMkSGZs0.mailto\">beer market competition in Vietnam is heating up<\/a>\u00a0with\u00a0<a href=\"http:\/\/masangroup.com\/en\/businesses\/fmcg\/masan-consumer-overview\">Masan&#8217;s\u00a0<\/a>brewery\u00a0receiving a US$1.1 billion investment from Thai\u00a0<a href=\"http:\/\/www.singhabeer.com\/\">Singha Beer\u00a0<\/a>(owned by Thailand&#8217;s\u00a0<a href=\"http:\/\/www.boonrawd.co.th\/\">Boon Rawd Brewery<\/a>).<\/p>\n<h2>Building a cider market\u00a0in Vietnam?<\/h2>\n<p>Heineken added a new brand to the local portfolio with\u00a0<a href=\"https:\/\/www.strongbow.com\/\">Strongbow<\/a>\u00a0cider available in four flavours;\u00a0Gold, Honey, Red Berries and\u00a0Elderflowers. \u00a0Prior to Strongbow&#8217;s launch in November 2015,\u00a0<a href=\"http:\/\/www.bruntys.com\/\">Bruntys\u00a0<\/a>and\u00a0<a href=\"http:\/\/www.magners.com\/\">Magners\u00a0<\/a>has given cider the largest distribution and promotional push in Vietnam. Other brands available are mostly in\u00a0<a href=\"http:\/\/www.wordhanoi.com\/people-culture\/the-stories\/the-cider-market\">venues catering to\u00a0to foreign nationals<\/a>\u00a0such as\u00a0<a href=\"http:\/\/www.rekorderlig.com\/\">Rekorderlig\u00a0<\/a>and\u00a0<a href=\"http:\/\/www.westons-cider.co.uk\/\">Westons<\/a>..<\/p>\n<p>Cider is not well understood by Vietnamese consumers. \u00a0Sales remain very much dependent on an premise push from promotional staff. \u00a0The potential exists to appeal to a light and sweet taste preference amongst Vietnamese consumers.\u00a0\u00a0However\u00a0Cimigo doubt that that\u00a0this is a serious offensive to build a cider market we Strongbow, we suspect it is a defensive move to curb inroads from exiting cider brands and protect the core larger beer brands from share erosion. \u00a0Building a loyal segment of\u00a0drinkers is likely to remain the domain\u00a0of brands like Bruntys and Magners.<\/p>\n<p><strong>More hot consumer market research trends Vietnam\u00a0Asia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per capita\u00a0beer consumption reached 36.75 litres in Vietnam in 2015 The beer market in Vietnam is dominated by larger beer market with a per capita consumption of 36.75 litres in 2015. The market is dominated by regional local brands such as\u00a0Bia Saigon\u00a0and\u00a0Bia Hanoi\u00a0and Heineken owned\u00a0Vietnam Breweries\u00a0which brings Tiger, Heineken and many other smaller brands.\u00a0The largest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[444,570],"class_list":["post-508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-vietnam-beverages-market-research","tag-vietnam-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cider defensive move Strongbow Vietnam - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Per capita beer consumption reached 36.75 litres in Vietnam in 2015. 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