{"id":513,"date":"2016-01-21T10:00:00","date_gmt":"2016-01-21T03:00:00","guid":{"rendered":"https:\/\/wp2.studylogs.com\/soy-milk-meets-real-men-vietnam-asia\/"},"modified":"2021-12-04T17:05:45","modified_gmt":"2021-12-04T10:05:45","slug":"soy-milk-meets-real-men-vietnam-asia","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/soy-milk-meets-real-men-vietnam-asia\/","title":{"rendered":"Soy milk meets real men, Vietnam Asia"},"content":{"rendered":"

Healthy soy milk for men, Vietnam Asia. This new performance based proposition soy milk from\u00a0Vinasoy\u00a0<\/a>launched in December 2015\u00a0targets men for a category that has traditionally had a strong female association\u00a0and user franchise.<\/p>\n

Healthy soy milk for men, Vietnam Asia<\/h2>\n

Soymen\u00a0<\/a>clearly seeks to expand the category to men\u00a0and win share of\u00a0throat from other\u00a0heath, nutrition and performance beverages. \u00a0The Soymen proposition adds green tea and promotes essential amino\u00a0acids as a reason to believe\u00a0muscle build and health. \u00a0The carton pack design of the soy milk successfully moves associations of carton packs away from\u00a0children and females. \u00a0Bold colour cues (black and green) with a bevel edged tetra pak<\/a>\u00a0denote\u00a0more masculine grip reinforce masculinity. Advertising\u00a0visuals use sports and gym environments to add further connotations of masculinit and performancey. \u00a0The 250ml pack will again be a deliberate male portion sizing along with a wider retractable straw\u00a0support the\u00a0proposition. At a retail price of 8,400d versus Vinasoy’s own\u00a0Fami\u00a0soy\u00a0at 4,500d for a 200ml pack, the price point may prove a barrier at launch.<\/p>\n

Soymen – first soy milk for men TVC<\/h2>\n