{"id":514,"date":"2015-10-22T10:00:00","date_gmt":"2015-10-22T03:00:00","guid":{"rendered":"https:\/\/wp2.studylogs.com\/injecting-more-fun-into-drinking-yoghurt-vietnam-asia\/"},"modified":"2021-12-04T17:10:41","modified_gmt":"2021-12-04T10:10:41","slug":"injecting-more-fun-into-drinking-yoghurt-vietnam-asia","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/injecting-more-fun-into-drinking-yoghurt-vietnam-asia\/","title":{"rendered":"Injecting more fun into drinking yoghurt, Vietnam Asia"},"content":{"rendered":"<p><a href=\"http:\/\/www.yomost.com.vn\/xuong-yo\">YoMost\u00a0<\/a>drinking yoghurt,\u00a0a long time teen brand delivering a taste indulgence successfully to a target group spanning children to young adults. \u00a0 YoMost Jellyz launched in October 2015 seeks to add a new taste sensation to reinvigorate the brand adding small\u00a0jelly pieces in the latest addition to the YoMost portfolio of flavours. \u00a0Many fruit based brands have added pulp in the past, seeking to deliver more fruit and health related authenticity. \u00a0Jelly is traditionally seen in traditional sweet soups in Vietnam and in the past three years has been a key ingredient in bubble tea teen craze where prepared beverages include tapioca or jelly pieces. \u00a0This is the\u00a0first time that Cimgio have seen jelly in a branded packaged beverage in Vietnam.<\/p>\n<div class=\"media_embed\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dEDKy1HVT8s?rel=0\" width=\"640px\" height=\"360px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Currently the beverage is imported from Thailand, no doubt leveraging <a href=\"http:\/\/investasean.asean.org\/index.php\/page\/view\/asean-free-trade-area-agreements\/view\/757\/newsid\/872\/asean-trade-in-goods-agreement.html\">recent\u00a0eliminations of import duties within \u00a0ASEAN<\/a>.\u00a0\u00a0If demand gains traction production may well be on-shored. \u00a0The pack is also a move away from single serve and moment consumption necessitated by a\u00a0tetra pak\u00a0with straw to a re-seal-able cap on a wide neck. This may assist in lessening associations as a kid and tween beverage (with straw) and help to secure more teen and young adult consumers. Assuming the taste sensation satisfies, the only barrier maybe the price point at 10,000d for a 180ml bottle versus the existing tetra pak range at 7,000d\u00a0for a 180ml carton.<\/p>\n<p><strong>More hot consumer market research\u00a0trends Vietnam\u00a0Asia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YoMost\u00a0drinking yoghurt,\u00a0a long time teen brand delivering a taste indulgence successfully to a target group spanning children to young adults. \u00a0 YoMost Jellyz launched in October 2015 seeks to add a new taste sensation to reinvigorate the brand adding small\u00a0jelly pieces in the latest addition to the YoMost portfolio of flavours. \u00a0Many fruit based brands [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[444,570],"class_list":["post-514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-vietnam-beverages-market-research","tag-vietnam-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Injecting more fun into drinking yoghurt, Vietnam Asia - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Jelly is traditionally seen in traditional sweet soups in Vietnam and in he past three years has been a key ingredient in bubble tea teen craze where prepared beverages include tapioca or jelly pieces. 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