{"id":516,"date":"2016-01-25T10:00:00","date_gmt":"2016-01-25T03:00:00","guid":{"rendered":"https:\/\/wp2.studylogs.com\/korean-soft-power-gets-physical-in-vietnam-asia\/"},"modified":"2021-12-04T17:05:29","modified_gmt":"2021-12-04T10:05:29","slug":"korean-soft-power-gets-physical-in-vietnam-asia","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/korean-soft-power-gets-physical-in-vietnam-asia\/","title":{"rendered":"Korean soft power gets physical in Vietnam Asia"},"content":{"rendered":"<p>Korean\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Soft_power\">soft power<\/a>\u00a0has been nothing but soft, over the past two decades a\u00a0deluge of Korean TV drama series, music and models has had a far greater influence on\u00a0Vietnamese\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Popular_culture\">pop culture<\/a>\u00a0than any other country. This soft power has been instrumental in driving the success of Korean beauty, cosmetic and personal care brands.<\/p>\n<h2>Korean soft power now gets physical in Vietnam Asia<\/h2>\n<p><a href=\"http:\/\/www.emart.com.vn\/\">Emart<\/a>\u00a0is the largest retailer in Korea was founded in 1993 by\u00a0<a href=\"http:\/\/www.shinsegae.co.kr\/\">Shinsegae<\/a>\u00a0as the first discount retailer in South Korea. Emart opened\u00a0 the first 12,000 square metre retail store in December 2015 in Saigon, Vietnam with a proposition of a happy hypermarket . \u00a0Emart has plans for many\u00a0more stores across Vietnam. \u00a0 Emart is the second major Korean player in the retail landscape in Vietnam after\u00a0<a href=\"http:\/\/lottemart.com.vn\/\">Lotte Mart<\/a>.\u00a0 Emart should be able to leverage Korean soft power in Vietnam into sales and impact consuemr shopping behaviour. The first store is located at\u00a0366 Phan V\u0103n Tr\u1ecb, ph\u01b0\u1eddng 5, Go Vap, HCMC.<\/p>\n<p><strong>More hot consumer market research trends Vietnam Asia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korean\u00a0soft power\u00a0has been nothing but soft, over the past two decades a\u00a0deluge of Korean TV drama series, music and models has had a far greater influence on\u00a0Vietnamese\u00a0pop culture\u00a0than any other country. This soft power has been instrumental in driving the success of Korean beauty, cosmetic and personal care brands. Korean soft power now gets physical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17580,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[482,570],"class_list":["post-516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-vietnam-consumer-marketing-trends","tag-vietnam-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Korean soft power gets physical in Vietnam Asia - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Korean soft power gets physical in Vietnam Asia. 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