{"id":517,"date":"2016-01-26T18:40:14","date_gmt":"2016-01-26T11:40:14","guid":{"rendered":"https:\/\/wp2.studylogs.com\/fitbar-for-healthy-lifestyles\/"},"modified":"2021-12-10T10:38:37","modified_gmt":"2021-12-10T03:38:37","slug":"fitbar-for-healthy-lifestyles","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/fitbar-for-healthy-lifestyles\/","title":{"rendered":"Fitbar taps into healthy lifestyles Vietnam"},"content":{"rendered":"

Healthy packaged snacks emerge in Vietnam where Fitbar taps into healthy lifestyles in Vietnam. \u00a0Fitbar\u00a0<\/a>form\u00a0Kalbe Indonesia<\/a>\u00a0launched in October 2015. \u00a0The proposition combines great taste\u00a0with health\u00a0for guilt free snacking. The 25g\u00a0rice cereal bar retails for 8,000d (or 39,000 for a box of five) providing a good value convenience. \u00a0There are not enough healthy brands to satisfy consumer desires as Cimigo,\u00a0market research companies Vietnam Asia, demonstrated in\u00a0market research reports\u00a0Vietnamese Consumer Healthy\u00a0Choices<\/a>.<\/p>\n

Fitbar for healthy lifestyles<\/h2>\n

Kalbe has correctly identified a lifestyle need\u00a0for healthy convenient snacks in Vietnam, however they will need to invest heavily to build the category as the first entrant. Cimgio suspect that Fitbar will remain niche unless a more aggressive competitor enters the fray, who is prepared to make the marketing investments\u00a0required to build the category. \u00a0 It is a matter of timing,\u00a0but we expect to see this healthy snack category to evolve over the coming three years.<\/p>\n

No TVC investment has yet been seen in Vietnam. \u00a0The TVC below is from Indonesia.<\/p>\n

Fitbar for healthy lifestyles\u00a0from Indonesia TVC<\/h2>\n