{"id":6294,"date":"2019-10-17T14:19:05","date_gmt":"2019-10-17T07:19:05","guid":{"rendered":"https:\/\/blog.cimigo.com\/?p=1826"},"modified":"2023-10-17T14:34:55","modified_gmt":"2023-10-17T07:34:55","slug":"learn-how-vietnamese-consumers-think-fast-system1-and-think-slow-system-2","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/learn-how-vietnamese-consumers-think-fast-system1-and-think-slow-system-2\/","title":{"rendered":"Explore how Vietnamese consumers make buying decisions"},"content":{"rendered":"<p>Join us to explore how Vietnamese consumers make decisions and the marketing implications for your business. Friday, 15th November 2019 (08:30 AM \u2013 12:00 PM) @ Dreamplex Ampitheater, 195 \u0110i\u1ec7n Bi\u00ean Ph\u1ee7, Bnh Thanh District, HCMC.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1883\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2019\/10\/How-Vietnamese-consumers-make-buying-decisions-151119.jpg\" alt=\"How Vietnamese consumers make buying decisions-151119\" width=\"960\" height=\"708\" \/><\/p>\r\n<p><strong>Learn how consumers think fast (system1) and think slow (system 2)<\/strong><\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>We will be drawing on our experiments with Vietnamese consumers, the latest theory and the marketing implications in our upcoming seminar series where the latest thinking in behavioural economics meets marketing.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Explore how Vietnamese consumers make decisions and the marketing implications for your business.\u00a0 Decision making is rarely rational, learn how consumers think fast (system1) and think slow (system 2).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The seminar will explore the latest behavioural economics theory, share Vietnamese consumer experiments and the implications for your marketing.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:button {\"textColor\":\"palette-color-5\",\"customBackgroundColor\":\"#a6cc17\",\"align\":\"center\"} -->\r\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-palette-color-5-color has-background\" style=\"background-color: #a6cc17;\" href=\"https:\/\/ticketbox.vn\/event\/cimigo-consumer-choices-thinking-fast-thinking-slow-77221\">Grab your tickets here<\/a><\/div>\r\n<!-- \/wp:button -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Every event participant will receive:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>A certificate of completion<\/li>\r\n<li>Light refreshments midway through the event<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Don&#8217;t miss\u00a0out on these important insights to boost your business. Should we go on shorter or longer vacations? Why do we make some purchases, but not others? How much do prices and preferences matter? Do we really value having more to choose from? Is it the experience that matters, or the memory of the experience? In this seminar we will weigh in on the answers to these questions using a simple framework of how the brain functions when making a decision, namely using System 1 &#8211; thinking fast &#8211; or System 2 &#8211; thinking slow.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It will be demonstrated in a variety of contexts how the daily decisions of Vietnamese consumers deviate from what an economist would call \u201crational\u201d &#8211; System 2 thinking &#8211; and would more aptly be described as \u201cinstinctual\u201d &#8211; System 1 thinking. We will explore how the cognitive overload Vietnamese consumers experience from our complex world affect how our brain works, before entertaining the implications for marketing as it relates to pricing and the overall customer experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Speakers\u00a0<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Graeme Walker, Professor of Economics, <a href=\"https:\/\/fulbright.edu.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Fullbright University (opens in a new tab)\">Fullbright Universit<\/a>y<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Richard Burrage,\u00a0Managing Director at <a href=\"https:\/\/staging.cimigo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Cimigo\u00a0\u00a0 (opens in a new tab)\">Cimigo<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Agenda<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>08:30am: Doors open<\/li>\r\n<li>09.00am:\u00a0The latest\u00a0theory\u00a0on behaviour economics, just how consumers do make decisions<\/li>\r\n<li>10:00am Refreshment break<\/li>\r\n<li>10:30am\u00a0Evidence\u00a0from Cimigo&#8217;s\u00a0consumer testing on just how consumers do make decisions<\/li>\r\n<li>11:00am\u00a0Applications\u00a0to your marketing challenges<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u200b\u200b<strong>Ticket Information<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>General Admission: 1,600,000 VND per ticket<\/li>\r\n<li>Group discount (for 5 or more tickets): 1,400,000 VND per ticket<\/li>\r\n<li>Red invoices will be provided.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:button {\"textColor\":\"palette-color-5\",\"customBackgroundColor\":\"#a6cc17\",\"align\":\"center\"} -->\r\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-palette-color-5-color has-background\" style=\"background-color: #a6cc17;\" href=\"https:\/\/ticketbox.vn\/event\/cimigo-consumer-choices-thinking-fast-thinking-slow-77221\">Seats are limited &#8211; reserve yours here today<\/a><\/div>\r\n<!-- \/wp:button -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Questions<\/strong> Please email ask@staging.cimigo.com with any questions<\/p>\r\n<!-- \/wp:paragraph --><!--EndFragment-->","protected":false},"excerpt":{"rendered":"<p>Join us to explore how Vietnamese consumers make decisions and the marketing implications for your business. Friday, 15th November 2019 (08:30 AM \u2013 12:00 PM) @ Dreamplex Ampitheater, 195 \u0110i\u1ec7n Bi\u00ean Ph\u1ee7, Bnh Thanh District, HCMC. Learn how consumers think fast (system1) and think slow (system 2) We will be drawing on our experiments with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[476],"tags":[482,570],"class_list":["post-6294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-vietnam","tag-vietnam-consumer-marketing-trends","tag-vietnam-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Learn how Vietnamese consumers make their choices - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Learn how Vietnamese consumers think fast (system1) and think slow (system 2). 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