{"id":852,"date":"2016-03-29T12:51:17","date_gmt":"2016-03-29T05:51:17","guid":{"rendered":"http:\/\/blog.cimigo.com\/?p=852"},"modified":"2021-12-10T11:02:42","modified_gmt":"2021-12-10T04:02:42","slug":"vietnam-market-research-trends-2016","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/vietnam-market-research-trends-2016\/","title":{"rendered":"Vietnam Market Research Trends 2016"},"content":{"rendered":"<p><a href=\"http:\/\/www.vietnambusiness.tv\/m2-event\/2016\/april\/online-registration\" target=\"_blank\" rel=\"noopener noreferrer\">Register Now<\/a>\u00a0Join us for Vietnam Market Research Trends 2016\u00a0at\u00a0April&#8217;s <a href=\"http:\/\/www.vietnambusiness.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">M2 \u2013 Marketing &amp; Media Network<\/a>.<br \/>\nSix of Vietnam&#8217;s leading market research experts who will discuss trends in Consumer, Media, Mobile, Retail and The Future of Market Research.<\/p>\n<p>April 6th (Wed) at\u00a0Hard Rock Cafe \/ 6:00pm ~ 9:00pm.\u00a0Pre-paid &#8211; 250,000 VND \/ At the door &#8211; 350,000 VND.\u00a0As with all \u00a0M2 \u2013 Marketing events there will be networking with drinks and food before and after the presentations.<\/p>\n<p>The event is co-organized with <a href=\"https:\/\/www.esomar.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESOMAR <\/a>Vietnam and the <a href=\"http:\/\/www.vmrc.vn\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vietnam Market Research Community<\/a> &#8211; If you can attend only one event this year on market research, make sure you attend this one.<\/p>\n<h2>Vietnam Market Research Trends 2016<\/h2>\n<table border=\"0\" width=\"724\">\n<tbody>\n<tr>\n<td width=\"29%\"><b><span style=\"color: #cc0000; font-size: large;\">Moderator |<\/span><\/b><\/td>\n<td width=\"71%\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" valign=\"top\">\n<div class=\"speaker-list\">\n<div class=\"row\">\n<div class=\"speaker-img\">\n<div class=\"spk-photo\"><img decoding=\"async\" src=\"http:\/\/www.vietnambusiness.tv\/m2\/enews\/2016\/April\/Lien-Phuong.png\" alt=\"Lien Phuong\" \/><br \/>\n<b>Tran Lien Phuong<\/b><br \/>\nResearch Director<br \/>\nInsightAsia Research Group<\/div>\n<\/div>\n<div class=\"speaker-bio\">\n<p><b>Tran Lien Phuong<\/b> [aka SKINNY], appointed as Research Director, InsightAsia Research Group, Vietnam since August 2015.<\/p>\n<ul class=\"check\">\n<li>Research Director at Epinion | October 2011- July 2015<\/li>\n<li>Group Account Director &amp; Research Director, TNS Vietnam | 1996 \u2013 2011<\/li>\n<li>Senior Account Supervisor, Ogilvy &amp; Mather Advertising | 1994-1996<\/li>\n<\/ul>\n<p>A well-known moderator and speaker at international seminars on Brand Strategy and Communication and an \u201chonored lecturer\u201d at Vietnam Marcom since 2000. Experienced with many large market research projects for both local and multinational clients across multiple sectors<\/p>\n<p>Skinny is a certified Neuro Linguistics Programming (NLP) Specialist, and one of the most senior research practitioners in Vietnam\u2019s market research industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td><b><span style=\"color: #cc0000; font-size: large;\">Speakers |<\/span><\/b><\/td>\n<td valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" valign=\"top\">\n<div class=\"speaker-list\">\n<div class=\"row\">\n<div class=\"speaker-img\">\n<div class=\"spk-photo\"><img decoding=\"async\" src=\"http:\/\/www.vietnambusiness.tv\/m2\/enews\/2016\/April\/Richard.png\" alt=\"Richard\" \/><br \/>\n<b>Richard Burrage<\/b><br \/>\nManaging Partner<br \/>\n<a href=\"https:\/\/staging.cimigo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Cimigo<\/a><\/div>\n<\/div>\n<div class=\"speaker-bio\">\n<p><span style=\"color: #ff0000;\"><b>Topic \u2013 CONSUMER<\/b><\/span><\/p>\n<p><b>Richard Burrage <\/b>is the Managing Partner of Cimigo, a regional marketing research agency in Asia. Richard has worked across Asia Pacific consulting across a range of industries and business issues. He travels constantly. He loves advising clients on new product development, brand and communications development. Richard is a UK national, who has lived in Asia longer than his place of birth. He resides in Saigon, with his Vietnamese wife and three children.<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"speaker-img\">\n<div class=\"spk-photo\"><img decoding=\"async\" src=\"http:\/\/www.vietnambusiness.tv\/m2\/enews\/2016\/April\/Ralf.png\" alt=\"Ralf\" \/><br \/>\n<b>Ralf Matthaes<\/b><br \/>\nManaging Director<br \/>\nInfocus Consultants<\/div>\n<\/div>\n<div class=\"speaker-bio\">\n<p><span style=\"color: #ff0000;\"><b>Topic \u2013 MOBILE<\/b><\/span><\/p>\n<p><b>Ralf<\/b> is the founder and Managing Director of Infocus Mekong Research, Vietnam\u2019s first dedicated Mobile Market Research firm. Infocus focuses on Mobile phone data collection, specialized custom research and integrated strategic research and covers the Mekong region with partners, MDI &amp; POD Research.<\/p>\n<p>As Vietnam\u2019s longest practicing Market Researcher, Ralf established TNS Vietnam in 1996 and over the years, set-up and ran TNS Media, Kantar Worldpanel and operations in Cambodia and Myanmar, garnering dominant market share in each market, as well as running TNS Thailand &amp; Malaysia.<\/p>\n<p>A Graduate of Wilfred Laurier University, Ralf served as Aide de Campe (read glorified coffee boy) for the Deputy Minister of Ontario Canada before succumbing to the charms of Vietnam in January of 1994.<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"speaker-img\">\n<div class=\"spk-photo\"><img decoding=\"async\" src=\"http:\/\/www.vietnambusiness.tv\/m2\/enews\/2016\/April\/Ricardo.png\" alt=\"Ricardo\" \/><br \/>\n<b>Ricardo Glenn<\/b><br \/>\nBusiness Director<br \/>\nKantar Media Vietnam<\/div>\n<\/div>\n<div class=\"speaker-bio\">\n<p><span style=\"color: #ff0000;\"><b>Topic \u2013 MEDIA<\/b><\/span><\/p>\n<p><b>Ricardo Glenn<\/b> is the Business Development Director of Digital and the Cambodia Market for Kantar Media Vietnam. He has more than 20 years of experience working on Marketing, Market Research &amp; Consulting in Mexico and Vietnam.<\/p>\n<p>He has worked with many of Vietnam\u2019s leading Communications &amp; Market Research companies including Epinion, GSK, Millward Brown and Nielsen before joining Kantar Media in 2014. He has worked with a variety of multinational companies including Coca Cola, General Motors, Mars, Nestle and WalMart.<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"speaker-img\">\n<div class=\"spk-photo\"><img decoding=\"async\" src=\"http:\/\/www.vietnambusiness.tv\/m2\/enews\/2016\/April\/Phil.png\" alt=\"Phil\" \/><br \/>\n<b>Phil Worthington<\/b><br \/>\nManaging Director<br \/>\nMillward Brown Vietnam<\/div>\n<\/div>\n<div class=\"speaker-bio\">\n<p><span style=\"color: #ff0000;\"><b>Topic \u2013 The Future of Market Research<\/b><\/span><\/p>\n<p><b>Phil Worthington<\/b> is the Managing Director of Millward Brown Vietnam, responsible for overseeing the expansion of the Millward Brown brand in Vietnam.<\/p>\n<p>Phil is one of the most experienced authorities on the development of brands in Vietnam, having worked in the market research industry here since 1994. His particular area of focus is on understanding brands and communication impact.<\/p>\n<p>Interspersed with his time in Vietnam, Phil has also worked for market research companies in Myanmar (1997), the UK (1999-2001) and Thailand (2004-2007) and has a keen understanding of marketing in Southeast Asia. He is a key speaker at brand and marketing events in Vietnam and overseas.<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"speaker-img\">\n<div class=\"spk-photo\"><img decoding=\"async\" src=\"http:\/\/www.vietnambusiness.tv\/m2\/enews\/2016\/April\/Dzung.png\" alt=\"Dzung\" \/><br \/>\n<b>Dzung Nguyen<\/b><br \/>\nDirector, Retail Measurement<br \/>\nNielsen Vietnam<\/div>\n<\/div>\n<div class=\"speaker-bio\">\n<p><span style=\"color: #ff0000;\"><b>Topic \u2013 RETAIL<\/b><\/span><\/p>\n<p><b>Dzung Nguyen<\/b> is Director of Nielsen Retail Measurement Services. Prior to this, he was a CMI Director of Mondelez Kinh Do and Nielsen Analytics Consulting in USA &amp; China.<\/p>\n<p>Dzung has extensive experience in market research in both developed markets (the United States) and developing markets (China &amp; Vietnam) and a great story of driving team development and client management.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>More hot consumer market research trends Vietnam\u00a0Asia<\/strong><\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/\">Cimigo<\/a>, a\u00a0market research agency Vietnam,\u00a0Asia\u00a0presents the latest consumer trends.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Register Now\u00a0Join us for Vietnam Market Research Trends 2016\u00a0at\u00a0April&#8217;s M2 \u2013 Marketing &amp; Media Network. Six of Vietnam&#8217;s leading market research experts who will discuss trends in Consumer, Media, Mobile, Retail and The Future of Market Research. April 6th (Wed) at\u00a0Hard Rock Cafe \/ 6:00pm ~ 9:00pm.\u00a0Pre-paid &#8211; 250,000 VND \/ At the door &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[476],"tags":[482,570],"class_list":["post-852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-vietnam","tag-vietnam-consumer-marketing-trends","tag-vietnam-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vietnam Market Research Trends 2016 - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Vietnam Market Research Trends 2016. 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