{"id":857,"date":"2016-03-30T10:23:20","date_gmt":"2016-03-30T03:23:20","guid":{"rendered":"http:\/\/blog.cimigo.com\/?p=857"},"modified":"2023-10-17T11:03:12","modified_gmt":"2023-10-17T04:03:12","slug":"mcdonalds-emotional-activation","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/","title":{"rendered":"McDonald\u2019s emotional activation"},"content":{"rendered":"<p><a href=\"http:\/\/www.mcdonalds.co.id\/\" target=\"_blank\" rel=\"noopener noreferrer\">McDonald&#8217;s <\/a>is celebrating its 25th years in Indonesia. McDonald&#8217;s is asking consumers to reminisce happy times spent with them. \u00a0Emphasising the happiness and enjoyment at McDonald&#8217;s and not just telling consumers\u00a0about the delights of their menu. McDonald\u2019s emotional activation is\u00a0placing\u00a0emotion before function.<\/p>\n<h2>McDonald\u2019s emotional activation before function<\/h2>\n<p>McDonald\u2019s consumers may participate in various engaging\u00a0emotional activations \u00a0including a long march parade that was held on Sarinah Thamrin, Central Jakarta in February. The theme was \u2018Bring Back Lovin\u2019 Memories\u2019. With the \u2018Bring Back Lovin Memories\u2019 theme, McDonald\u2019s held a contest where\u00a0consumer\u2019s were\u00a0invited to share their photo and memories, whilst enjoying McDonald&#8217;s with friends and families. The best story will be used for McDonald&#8217;s upcoming TV advertisement.<\/p>\n<p>There is also an event to introduce a\u00a0new jingle of McDonald&#8217;s re-arrange by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Maliq_%26_D%27Essentials\" target=\"_blank\" rel=\"noopener noreferrer\">Malliq &amp; D\u2019 Essentials<\/a> (a popular band in Indonesia). If consumers can memorise and sing the full jingle during the event, they would get a free meal\u00a0from McDonald\u2019s. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jingle\" target=\"_blank\" rel=\"noopener noreferrer\">Jingles <\/a>are under utilised by today&#8217;s marketers and <a href=\"https:\/\/staging.cimigo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Cimigo<\/a> has proven time and time again in our <strong>Asia advertising research<\/strong>, that they provide a\u00a0powerful hook to evoke memories of a brand and all that it connotes.<\/p>\n<p>Somewhat similar to the famous and hugely successful Big Mac campaign of 1974 (yes I am old enough to recall this) where the Big Mac\u00a0name was popularised by an\u00a0advertising campaign featuring a list of the ingredients in a Big Mac: &#8220;Two all-beef patties, special sauce, lettuce, cheese, pickles, onions \u2013 on a sesame seed bun&#8221;.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bCH7Mo7AjF0?rel=0&amp;showinfo=0\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>McDonald\u2019s consumers, as well as young fans of Maliq &amp; d\u2019Essentials, will likely be more than\u00a0happy to participate.<\/p>\n<p><strong>More hot consumer market research trends Indonesia Asia<\/strong><\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/\">Cimigo<\/a>, a\u00a0market research agency Indonesia,\u00a0Asia\u00a0presents the latest consumer trends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s is celebrating its 25th years in Indonesia. McDonald&#8217;s is asking consumers to reminisce happy times spent with them. \u00a0Emphasising the happiness and enjoyment at McDonald&#8217;s and not just telling consumers\u00a0about the delights of their menu. McDonald\u2019s emotional activation is\u00a0placing\u00a0emotion before function. McDonald\u2019s emotional activation before function McDonald\u2019s consumers may participate in various engaging\u00a0emotional activations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[476],"tags":[464,570,494],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-vietnam","tag-vietnam-food-market-research","tag-vietnam-market-research","tag-vietnam-retail-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s emotional activation - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"McDonald\u2019s emotional activation is placing emotion before function to celebrate their 25th year in Indonesia\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s emotional activation - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"McDonald\u2019s emotional activation is placing emotion before function to celebrate their 25th year in Indonesia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-30T03:23:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-17T04:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/03\/35.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cimigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cimigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/\"},\"author\":{\"name\":\"Cimigo\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/person\\\/f21752ea2212d5ff4ea1a72c84ecbd2a\"},\"headline\":\"McDonald\u2019s emotional activation\",\"datePublished\":\"2016-03-30T03:23:20+00:00\",\"dateModified\":\"2023-10-17T04:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/\"},\"wordCount\":313,\"publisher\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/35.png\",\"keywords\":[\"Vietnam food market research\",\"Vietnam market research\",\"Vietnam retail market research\"],\"articleSection\":[\"Market research Vietnam\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/\",\"name\":\"McDonald\u2019s emotional activation - Market research Vietnam Indonesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/35.png\",\"datePublished\":\"2016-03-30T03:23:20+00:00\",\"dateModified\":\"2023-10-17T04:03:12+00:00\",\"description\":\"McDonald\u2019s emotional activation is placing emotion before function to celebrate their 25th year in Indonesia\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/35.png\",\"contentUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/35.png\",\"width\":400,\"height\":279},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/mcdonalds-emotional-activation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McDonald\u2019s emotional activation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#website\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/\",\"name\":\"Market research Vietnam Indonesia\",\"description\":\"Market research Vietnam Indonesia\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.cimigo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\",\"name\":\"Cimigo\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cimigo-text.png\",\"contentUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cimigo-text.png\",\"width\":1200,\"height\":330,\"caption\":\"Cimigo\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/person\\\/f21752ea2212d5ff4ea1a72c84ecbd2a\",\"name\":\"Cimigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca9bc2bfc9f69b6402645503a85de5316350953822de18d99bad3c94997011c0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca9bc2bfc9f69b6402645503a85de5316350953822de18d99bad3c94997011c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca9bc2bfc9f69b6402645503a85de5316350953822de18d99bad3c94997011c0?s=96&d=mm&r=g\",\"caption\":\"Cimigo\"},\"sameAs\":[\"https:\\\/\\\/staging.cimigo.com\"],\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/trends\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"McDonald\u2019s emotional activation - Market research Vietnam Indonesia","description":"McDonald\u2019s emotional activation is placing emotion before function to celebrate their 25th year in Indonesia","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"McDonald\u2019s emotional activation - Market research Vietnam Indonesia","og_description":"McDonald\u2019s emotional activation is placing emotion before function to celebrate their 25th year in Indonesia","og_url":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/","og_site_name":"Market research Vietnam Indonesia","article_published_time":"2016-03-30T03:23:20+00:00","article_modified_time":"2023-10-17T04:03:12+00:00","og_image":[{"width":400,"height":279,"url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/03\/35.png","type":"image\/png"}],"author":"Cimigo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cimigo","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/#article","isPartOf":{"@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/"},"author":{"name":"Cimigo","@id":"https:\/\/staging.cimigo.com\/#\/schema\/person\/f21752ea2212d5ff4ea1a72c84ecbd2a"},"headline":"McDonald\u2019s emotional activation","datePublished":"2016-03-30T03:23:20+00:00","dateModified":"2023-10-17T04:03:12+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/"},"wordCount":313,"publisher":{"@id":"https:\/\/staging.cimigo.com\/#organization"},"image":{"@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/03\/35.png","keywords":["Vietnam food market research","Vietnam market research","Vietnam retail market research"],"articleSection":["Market research Vietnam"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/","url":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/","name":"McDonald\u2019s emotional activation - Market research Vietnam Indonesia","isPartOf":{"@id":"https:\/\/staging.cimigo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/#primaryimage"},"image":{"@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/03\/35.png","datePublished":"2016-03-30T03:23:20+00:00","dateModified":"2023-10-17T04:03:12+00:00","description":"McDonald\u2019s emotional activation is placing emotion before function to celebrate their 25th year in Indonesia","breadcrumb":{"@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/#primaryimage","url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/03\/35.png","contentUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/03\/35.png","width":400,"height":279},{"@type":"BreadcrumbList","@id":"https:\/\/staging.cimigo.com\/en\/trends\/mcdonalds-emotional-activation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.cimigo.com\/en\/"},{"@type":"ListItem","position":2,"name":"McDonald\u2019s emotional activation"}]},{"@type":"WebSite","@id":"https:\/\/staging.cimigo.com\/#website","url":"https:\/\/staging.cimigo.com\/","name":"Market research Vietnam Indonesia","description":"Market research Vietnam Indonesia","publisher":{"@id":"https:\/\/staging.cimigo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.cimigo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/staging.cimigo.com\/#organization","name":"Cimigo","url":"https:\/\/staging.cimigo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.cimigo.com\/#\/schema\/logo\/image\/","url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/10\/cimigo-text.png","contentUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/10\/cimigo-text.png","width":1200,"height":330,"caption":"Cimigo"},"image":{"@id":"https:\/\/staging.cimigo.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.cimigo.com\/#\/schema\/person\/f21752ea2212d5ff4ea1a72c84ecbd2a","name":"Cimigo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ca9bc2bfc9f69b6402645503a85de5316350953822de18d99bad3c94997011c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca9bc2bfc9f69b6402645503a85de5316350953822de18d99bad3c94997011c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca9bc2bfc9f69b6402645503a85de5316350953822de18d99bad3c94997011c0?s=96&d=mm&r=g","caption":"Cimigo"},"sameAs":["https:\/\/staging.cimigo.com"],"url":"https:\/\/staging.cimigo.com\/en\/trends\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/comments?post=857"}],"version-history":[{"count":0,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/posts\/857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/media\/17570"}],"wp:attachment":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/tags?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}