{"id":866,"date":"2016-03-31T09:19:07","date_gmt":"2016-03-31T02:19:07","guid":{"rendered":"http:\/\/blog.cimigo.com\/?p=866"},"modified":"2023-10-17T11:00:25","modified_gmt":"2023-10-17T04:00:25","slug":"personalised-packaging","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/personalised-packaging\/","title":{"rendered":"Personalised packaging"},"content":{"rendered":"

More brands seek to involve their consumers with personalised packaging for viral marketing in Asia. For Vietnamese Woman’s Day on 8th March, Vaseline<\/a> launched a campaign Only You, where consumers could add their photo to the Vaseline Healthy White Instant Fair<\/a> variant. \u00a0Photos could be submitted online or taken at a Vaseline booth in shopping malls.<\/p>\n

Personalised packaging\u00a0for\u00a0viral marketing<\/h2>\n

Personalised packaging\u00a0plays to\u00a0Asian consumers’ desire to share photos and new experiences on social media. Involving consumers in such a personal\u00a0way is key to the success of many viral campaigns.<\/p>\n

Coca-Cola Vietnam first personalised packaging on their Coke cans in mid 2014 with Vietnamese names to popular success and a strong viral marketing impact. The campaign evolved to adding emoticons in 2015. In Coke’s own words;\u00a0leveraging \u00a0emoticons which are integral to youth\u2019s social currency is a way to\u00a0boost the brand\u2019s relevance in this mobile and digital era, giving us a much richer ground to engage with our consumers<\/a>.<\/em><\/p>\n