{"id":963,"date":"2016-05-04T17:46:41","date_gmt":"2016-05-04T10:46:41","guid":{"rendered":"http:\/\/blog.cimigo.com\/?p=963"},"modified":"2021-12-04T16:59:59","modified_gmt":"2021-12-04T09:59:59","slug":"brand-marketing-by-life-stage","status":"publish","type":"post","link":"https:\/\/staging.cimigo.com\/en\/trends\/brand-marketing-by-life-stage\/","title":{"rendered":"From baby soft to romance"},"content":{"rendered":"<h2>Brand marketing by life stage<\/h2>\n<p>Fabric softeners offer a great example of brand\u00a0marketing by life stage. Brands seek to leverage the new baby as a key life changing moment impacting purchase priorities for Mums and simultaneously delivering the softness message. <a href=\"https:\/\/www.everydayme.com.vn\/nhadep\/giat-giu\/s%E1%BA%A3n%20ph%E1%BA%A9m\/downy\/downy-baby-gentle\" target=\"_blank\" rel=\"noopener noreferrer\">Downy Baby Gentle<\/a> from <a href=\"http:\/\/www.pg.com\/vn\/\" target=\"_blank\" rel=\"noopener noreferrer\">Procter and Gamble Vietnam<\/a> is a new variant launched in March 2016.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zJ5hWXVE6x0?rel=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The new TV advertisement above\u00a0has been accompanied by in store activities\u00a0such as the baby race shown below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-965\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/05\/Downy-Baby-crawl.jpg\" alt=\"brand marketing by life stage \" width=\"677\" height=\"452\" \/><\/p>\n<p>P&amp;G have sought to move beyond the new baby life stage into romance. \u00a0The reality is that most Vietnamese newly married couples conceive within six months of their\u00a0wedding. <a href=\"https:\/\/www.everydayme.com.vn\/nhadep\/giat-giu\/s%E1%BA%A3n%20ph%E1%BA%A9m\/downy\/downy-romance\" target=\"_blank\" rel=\"noopener noreferrer\">Downy Romance<\/a> seeks to preempt the baby and the competition from <a href=\"https:\/\/www.unilever.com.vn\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unilever&#8217;s <\/a><a href=\"https:\/\/www.unilever.com.vn\/brands\/our-brands\/comfort.html\" target=\"_blank\" rel=\"noopener noreferrer\">Comfort <\/a>and win consumer hearts (literally) at an earlier life stage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-966\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/05\/Downy-Romance-Vietnam.jpg\" alt=\"brand marketing by life stage\" width=\"590\" height=\"420\" \/><\/p>\n<p style=\"text-align: center;\">That said we do hope that not too many men sought to secure their lover&#8217;s heart with this gift on woman&#8217;s day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-967\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2016\/05\/Downy-Romance-Womans-Day.jpg\" alt=\"brand marketing by life stage\" width=\"702\" height=\"702\" \/><\/p>\n<p><strong>More hot consumer market research trends Vietnam\u00a0Asia<\/strong><\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/\">Cimigo<\/a>, a\u00a0market research agency Vietnam,\u00a0Asia\u00a0presents the latest consumer trends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand marketing by life stage Fabric softeners offer a great example of brand\u00a0marketing by life stage. Brands seek to leverage the new baby as a key life changing moment impacting purchase priorities for Mums and simultaneously delivering the softness message. Downy Baby Gentle from Procter and Gamble Vietnam is a new variant launched in March [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[482,570,492],"class_list":["post-963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-vietnam-consumer-marketing-trends","tag-vietnam-market-research","tag-vietnam-packaging-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From baby soft to romance - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Brand marketing by life stage sees Downy Romance seek to preempt the new baby life stage and gain consumers earlier.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From baby soft to romance - 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