{"id":20340,"date":"2022-03-15T08:45:49","date_gmt":"2022-03-15T01:45:49","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=product&p=20340"},"modified":"2024-10-10T14:47:05","modified_gmt":"2024-10-10T07:47:05","slug":"vietnam-consumer-trends-2022","status":"publish","type":"product","link":"https:\/\/staging.cimigo.com\/en\/research-reports\/vietnam-consumer-trends-2022\/","title":{"rendered":"Vietnam Consumer Trends 2022"},"content":{"rendered":"

A presentation from Cimigo<\/a> market research on Vietnam Consumer Trends 2022.\u00a0 Cimigo assesses the consumer trends and expectations for 2022 in Vietnam. Discover the economic, social and consumer trends in Vietnam.<\/p>\n

 <\/p>\n

If you prefer to listen to the presentation being delivered, you may do so here;\u00a0\u00a0Vietnam Consumer Trends 2022.<\/a><\/span><\/p>\n

 <\/p>\n

10 trends accelerating Vietnam\u2019s dynamism<\/b><\/h2>\n

The presentation explores the 10 trends accelerating Vietnam\u2019s dynamism.<\/p>\n

The speed of change will accelerate through 2030. Opportunities to leapfrog abound. Sector-wide tech adoption will continue to leapfrog the development paths followed by mature markets.<\/p>\n

    \n
  1. Vietnam is the 4th largest economy in SE Asia. The most interconnected trading nation globally.<\/li>\n
  2. Middle-class acceleration. Migration and lower birth rates mean households are smaller and slightly wealthier.<\/li>\n
  3. Rapid urbanisation provides challenges, but high efficiency and convenience. The rural population is shrinking fast.<\/li>\n
  4. More women work in Vietnam than anywhere else in the region. Vietnam enjoys a huge demographic dividend owing to low dependency ratios on earners.<\/li>\n
  5. A staggering drop in the birth rate and an aging population will take hold in the 2030s. Elderly dependents will become a key challenge in 2040s.<\/li>\n
  6. Digital and modern trade expansion makes in-roads into provincial towns and rural households. The experience economy if flying.<\/li>\n
  7. Online shopping will surpass the modern trade share of sales in 2028.<\/li>\n
  8. Internet economy at US$21 billion shifts consumer priorities.<\/li>\n
  9. Vietnam\u2019s digital society and media are bringing the worldview of the digital generation (aged 16-29) across urban and rural society even closer.<\/li>\n
  10. Financial inclusion is near-universal and digital payment supremacy is nigh.<\/li>\n<\/ol>\n

    Vietnam consumer trends 2022<\/h2>\n

    The presentation\u00a0 reviews;<\/p>\n

    Vietnam in focus<\/h3>\n

    Economic development and progress to date, household wealth changes, Covid impact and consumer behaviour shifts.<\/p>\n

    Vietnam\u2019s 2022 economic outlook<\/h3>\n

    Recovery and resilience for the economy, manufacturing, retail sales, changing household wealth.<\/p>\n

    Demographic shifts in Vietnam<\/h3>\n

    The changing demographic structures, declining birth rates, smaller household size,\u00a0 change in urban and rural strata and the shifting age profile of Vietnam.<\/p>\n

    Vietnamese shopper dynamics<\/h3>\n

    How shopping habits are changing, the shift in retail channels and expectations for the future.<\/p>\n

    Reaching Vietnamese consumers<\/h3>\n

    The internet economy, media changes across urban and rural Vietnam and how these developments are bringing the view of rural and urban Vietnam far closer together.<\/p>\n

    Growth in financial services in Vietnam<\/h3>\n

    Banking penetration, bank momentum and the rise of e-wallets.<\/p>\n

    End.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A presentation from Cimigo<\/a> market research on Vietnam Consumer Trends 2022.\u00a0\u00a0The presentation explores the 10 trends accelerating Vietnam\u2019s dynamism.\u00a0The speed of change will accelerate through 2030. Opportunities to leapfrog abound. Sector-wide tech adoption will continue to leapfrog the development paths followed by mature markets.<\/p>\n","protected":false},"author":13,"featured_media":20341,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[136],"product_tag":[171,1341,1339,1342,1340],"country-report":[],"class_list":{"0":"post-20340","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-vietnam-market-research-reports","7":"product_tag-market-research-vietnam","8":"product_tag-vietnam-banking-market-research","9":"product_tag-vietnam-consumer-marketing-trends","10":"product_tag-vietnam-media-market-research","11":"product_tag-vietnam-retail-market-research","13":"first","14":"instock","15":"downloadable","16":"taxable","17":"shipping-taxable","18":"product-type-simple"},"acf":[],"yoast_head":"\nVietnam Consumer Trends 2022 - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Vietnam Consumer Trends 2022: 10 trends accelerating Vietnam\u2019s dynamism. 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