{"id":23266,"date":"2023-11-13T10:05:13","date_gmt":"2023-11-13T03:05:13","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=product&p=23266"},"modified":"2024-07-30T10:34:43","modified_gmt":"2024-07-30T03:34:43","slug":"tet-2023-vietnamese-consumer-outlook","status":"publish","type":"product","link":"https:\/\/staging.cimigo.com\/id\/research-reports\/tet-2023-vietnamese-consumer-outlook\/","title":{"rendered":"Tet 2023 Vietnamese consumer outlook"},"content":{"rendered":"The report reviews the\u00a0Tet 2023 Vietnamese consumer outlook, TET expenditure, shopping channels for TET, brands associated with TET and reviews advertising themes used by consumer packaged goods in recent years. \u00a0 Tet celebrations and the renewal of hopes for the lunar new year ahead have a significant impact on sales for many consumer packaged goods and beyond in Vietnam.\r\n\r\nConsumer expenditure is double that of a typical month in the run-up to TET. In part for gifting to those whom consumers wish to show their respect to (in both family and business) and for enjoying time at home with extended family and guests.\r\n\r\n\r\n\r\n\r\n\r\nFor many consumer goods companies, winning or losing at Tet will make or break their annual sales. Spirit brands will see up to 60% of their annual sales in the 6 weeks leading up to Tet. Beer will see up to 30% and Tet related categories of; soft drinks, biscuits and candy will experience significant spikes.\r\n\r\nThe process of renewal will also see consumers undertake a personal and household renewal process, pushing sales higher in personal care, fashion, household care, home appliances and building materials (as many will undertake renovations and renewal of their homes prior to Tet).\r\n

Tet 2023 Vietnamese consumer outlook\u00a0survey approach<\/h2>\r\n\r\n\r\n\r\n\r\nIn this report, Cimigo<\/a> explores expectations for the coming Tet (the first day of the lunar new year is on the 22nd of January 2023). This will be the year of the cat.\u00a0 557 consumers were interviewed online. The respondents are male and female aged 18 to 45, in HCMC, Hanoi and Danang. Cimigo conducted an online survey using our own online communities, to uncover:\r\n\r\n\r\n\r\n\r\n
    \r\n \t
  1. Vietnamese household and personal income momentum and expectations.<\/li>\r\n \t
  2. Vietnamese consumers\u2019 expectations on expenditure and shopping behaviour for Tet.<\/li>\r\n<\/ol>\r\nEnd.","protected":false},"excerpt":{"rendered":"

    The report reviews the\u00a0Tet 2023 Vietnamese consumer outlook, TET expenditure, shopping channels for TET, brands associated with TET and reviews advertising themes used by consumer packaged goods in recent years. \u00a0 Tet celebrations and the renewal of hopes for the lunar new year ahead have a significant impact on sales for many consumer packaged goods […]<\/p>\n","protected":false},"author":1,"featured_media":21702,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[136],"product_tag":[1339,1424],"country-report":[30],"class_list":{"0":"post-23266","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-vietnam-market-research-reports","7":"product_tag-vietnam-consumer-marketing-trends","8":"product_tag-vietnam-market-research","9":"country-report-vietnam-market-research","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"product-type-simple"},"acf":[],"yoast_head":"\nTet 2023 Vietnamese consumer outlook - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Tet 2023 Vietnamese consumer outlook. 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