{"id":25796,"date":"2024-07-23T12:06:34","date_gmt":"2024-07-23T05:06:34","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=product&p=25796"},"modified":"2024-08-01T08:22:48","modified_gmt":"2024-08-01T01:22:48","slug":"kham-pha-euro-2024","status":"publish","type":"product","link":"https:\/\/staging.cimigo.com\/vi\/research-reports\/kham-pha-euro-2024\/","title":{"rendered":"Kh\u00e1m ph\u00e1 Euro 2024: Hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1n gi\u1ea3 v\u00e0 ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Kh\u00e1m ph\u00e1 Euro 2024<\/p>\n

Euro 2024:<\/strong> Hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1n gi\u1ea3<\/strong><\/h3>\n

Gi\u1ea3i v\u00f4 \u0111\u1ecbch b\u00f3ng \u0111\u00e1 ch\u00e2u \u00c2u UEFA, hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi Euro, l\u00e0 m\u1ed9t gi\u1ea3i \u0111\u1ea5u b\u00f3ng \u0111\u00e1 danh gi\u00e1 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ed7i b\u1ed1n n\u0103m m\u1ed9t l\u1ea7n. Gi\u1ea3i \u0111\u1ea5u quy t\u1ee5 c\u00e1c n\u1ec1n b\u00f3ng \u0111\u00e1 h\u00e0ng \u0111\u1ea7u c\u1ee7a Ch\u00e2u \u00c2u tranh t\u00e0i. N\u0103m nay, \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia T\u00e2y Ban Nha \u0111\u00e3 gi\u00e0nh chi\u1ebfn th\u1eafng, \u0111\u00e1nh b\u1ea1i \u0111\u1ed9i tuy\u1ec3n Anh v\u1edbi t\u1ec9 s\u1ed1 2 – 1 trong tr\u1eadn chung k\u1ebft \u0111\u1ea7y k\u1ecbch t\u00ednh. Gi\u1ea3i \u0111\u1ea5u thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 to\u00e0n c\u1ea7u \u0111\u00e1ng k\u1ec3, mang \u0111\u1ebfn c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o quan tr\u1ecdng cho c\u00e1c c\u00f4ng ty. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 ng\u01b0\u1eddi xem to\u00e0n c\u1ea7u c\u1ee7a gi\u1ea3i \u0111\u1ea5u \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i Euro<\/h3>\n

Kh\u00e1n gi\u1ea3 c\u1ee7a Euro 2024 ch\u1ee7 y\u1ebfu l\u00e0 nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25-34, chi\u1ebfm 54% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3. Th\u00eam v\u00e0o \u0111\u00f3, 23% kh\u00e1n gi\u1ea3 trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 24, v\u00e0 19% t\u1eeb 35 \u0111\u1ebfn 44. V\u1ec1 ngh\u1ec1 nghi\u1ec7p, 35% kh\u00e1n gi\u1ea3 l\u00e0m c\u00f4ng vi\u1ec7c lao \u0111\u1ed9ng ph\u1ed5 th\u00f4ng, 31% l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, 17% l\u00e0m c\u00f4ng vi\u1ec7c v\u0103n ph\u00f2ng v\u00e0 10% l\u00e0 h\u1ecdc sinh\/sinh vi\u00ean. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t, 59% \u0111\u00e3 k\u1ebft h\u00f4n v\u00e0 41% c\u00f2n \u0111\u1ed9c th\u00e2n.<\/p>\n

Thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng \u0111\u1ec3 xem Euro<\/strong><\/h3>\n

Kh\u1ea3o s\u00e1t v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n Euro 2024 c\u1ee7a Cimigo<\/a>, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u1eddi gian di\u1ec5n ra gi\u1ea3i v\u00f4 \u0111\u1ecbch Euro, cho th\u1ea5y truy\u1ec1n h\u00ecnh v\u1eabn l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u01b0a chu\u1ed9ng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 Euro, l\u00e0m cho qu\u1ea3ng c\u00e1o tr\u00ean TV tr\u1edf th\u00e0nh k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3. Tuy nhi\u00ean, l\u01b0\u1ee3ng ng\u01b0\u1eddi xem tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111ang t\u0103ng v\u00e0 hi\u1ec7n ch\u1ec9 \u0111\u1ee9ng sau truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng.<\/p>\n

Kh\u00e1n gi\u1ea3 xem Euro \u1edf \u0111\u00e2u?<\/strong><\/h3>\n

Kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y ph\u1ea7n l\u1edbn ng\u01b0\u1eddi xem \u01b0a th\u00edch vi\u1ec7c xem Euro t\u1ea1i nh\u00e0, th\u01b0\u1eddng l\u00e0 c\u00f9ng gia \u0111\u00ecnh ho\u1eb7c b\u1ea1n b\u00e8 do vi\u1ec7c ch\u00eanh l\u1ec7ch m\u00fai gi\u1edd. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m xem t\u1ea1i nh\u00e0 v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i ng\u01b0\u1eddi xem th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Kh\u00e1n gi\u1ea3 c\u1eadp nh\u1eadt tin t\u1ee9c v\u1ec1 Euro \u1edf \u0111\u00e2u?<\/strong><\/h3>\n

Kh\u1ea3o s\u00e1t c\u1ee7a Cimigo cho th\u1ea5y c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau m\u00e0 ng\u01b0\u1eddi xem t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c tr\u1eadn \u0111\u1ea5u v\u00e0 l\u1ecbch thi \u0111\u1ea5u s\u1eafp t\u1edbi. 59% s\u1eed d\u1ee5ng trang web ch\u00ednh th\u1ee9c c\u1ee7a UEFA, 62% t\u00ecm \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i, 66% d\u1ef1a v\u00e0o c\u00e1c trang web th\u1ec3 thao nh\u01b0 VnExpress ho\u1eb7c ESPN, v\u00e0 ch\u1ec9 22% theo d\u00f5i Euro tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng th\u1ec3 thao.<\/p>\n

N\u1ed9i dung g\u00ec thu h\u00fat kh\u00e1n gi\u1ea3?<\/strong><\/h3>\n

Ng\u01b0\u1eddi xem kh\u00f4ng ch\u1ec9 theo d\u00f5i c\u00e1c tr\u1eadn \u0111\u1ea5u. C\u00e1c \u0111o\u1ea1n clip n\u1ed5i b\u1eadt v\u1ec1 c\u00e1c pha ghi b\u00e0n, h\u00e0nh \u0111\u1ed9ng c\u1ee7a c\u1ea7u th\u1ee7, v\u00e0 ph\u00e2n t\u00edch tr\u01b0\u1edbc v\u00e0 sau tr\u1eadn \u0111\u1ea5u r\u1ea5t \u0111\u01b0\u1ee3c y\u00eau th\u00edch. Theo kh\u1ea3o s\u00e1t c\u1ee7a Cimigo, 72% ng\u01b0\u1eddi xem quan t\u00e2m \u0111\u1ebfn c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp, 59% th\u00edch c\u00e1c \u0111i\u1ec3m nh\u1ea5n tr\u1eadn \u0111\u1ea5u, 41% ch\u00fa \u00fd \u0111\u1ebfn ph\u00e2n t\u00edch tr\u01b0\u1edbc v\u00e0 sau tr\u1eadn \u0111\u1ea5u, 22% quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan, v\u00e0 20% th\u00edch ph\u1ecfng v\u1ea5n c\u1ea7u th\u1ee7 v\u00e0 hu\u1ea5n luy\u1ec7n vi\u00ean.<\/p>\n

Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c c\u1ea7u th\u1ee7, \u0111\u1ed9i b\u00f3ng v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/strong><\/h3>\n

\u0110\u1ee9c, \u0111\u1ed9i ch\u1ee7 nh\u00e0 c\u1ee7a gi\u1ea3i \u0111\u1ea5u, \u0111\u01b0\u1ee3c 28% s\u1ed1 ng\u01b0\u1eddi b\u1ecf phi\u1ebfu \u01b0a chu\u1ed9ng s\u1ebd chi\u1ebfn th\u1eafng trong gi\u1ea3i \u0111\u1ea5u l\u1ea7n n\u00e0y, v\u1edbi Thomas M\u00fcller l\u00e0 c\u1ea7u th\u1ee7 \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t. \u0110\u1ed9i tuy\u1ec3n Anh, v\u1edbi Harry Kane, theo sau v\u1edbi 20% s\u1ed1 phi\u1ebfu, v\u00e0 \u0111\u1ed9i tuy\u1ec3n B\u1ed3 \u0110\u00e0o Nha, d\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a Christiano Ronaldo, \u0111\u1ee9ng th\u1ee9 ba v\u1edbi 19%.<\/p>\n

C\u01a1 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

Kh\u1ea3o s\u00e1t v\u1ec1 \u0111\u1ed9 nh\u1eadn di\u1ec7n Euro c\u1ee7a Cimigo cho th\u1ea5y ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u00e0i tr\u1ee3 cho gi\u1ea3i \u0111\u1ea5u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, trang ph\u1ee5c th\u1ec3 thao, gi\u1ea3i tr\u00ed, du l\u1ecbch, kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed. Ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, v\u1edbi s\u1ef1 d\u1eabn \u0111\u1ea7u c\u1ee7a Coca-Cola, nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n cao nh\u1ea5t.<\/p>\n

Qu\u1ea3ng c\u00e1o \u1edf th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba<\/strong><\/h3>\n

Euro 2024 \u0111\u00e3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, v\u1edbi c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng trong n\u01b0\u1edbc nh\u01b0 HTV, Viettel v\u00e0 VTV nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00ec \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c b\u1ea3n quy\u1ec1n ph\u00e1t s\u00f3ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00e1m ph\u00e1 Euro 2024 Euro 2024: Hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1n gi\u1ea3 Gi\u1ea3i v\u00f4 \u0111\u1ecbch b\u00f3ng \u0111\u00e1 ch\u00e2u \u00c2u UEFA, hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi Euro, l\u00e0 m\u1ed9t gi\u1ea3i \u0111\u1ea5u b\u00f3ng \u0111\u00e1 danh gi\u00e1 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ed7i b\u1ed1n n\u0103m m\u1ed9t l\u1ea7n. Gi\u1ea3i \u0111\u1ea5u quy t\u1ee5 c\u00e1c n\u1ec1n b\u00f3ng \u0111\u00e1 h\u00e0ng \u0111\u1ea7u c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":25802,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[984,136],"product_tag":[1696,1424,1331],"country-report":[30],"class_list":{"0":"post-25796","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bao-cao-nghien-cuu-thi-truong-viet-nam","7":"product_cat-vietnam-market-research-reports","8":"product_tag-market-research-agency","9":"product_tag-vietnam-market-research","10":"product_tag-vietnam-marketing","11":"country-report-vietnam-market-research","13":"first","14":"instock","15":"downloadable","16":"taxable","17":"shipping-taxable","18":"product-type-simple"},"acf":[],"yoast_head":"\nKh\u00e1m ph\u00e1 Euro 2024 - Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 Euro 2024: hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1n gi\u1ea3 v\u00e0 ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam trong gi\u1ea3i v\u00f4 \u0111\u1ecbch b\u00f3ng \u0111\u00e1 Euro. 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