{"id":2642,"date":"2011-05-27T07:53:00","date_gmt":"2011-05-27T07:53:00","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=product&#038;p=2642"},"modified":"2021-07-08T11:38:04","modified_gmt":"2021-07-08T11:38:04","slug":"cimigo-youth-report-in-vietnam-vietnams-generation-z","status":"publish","type":"product","link":"https:\/\/staging.cimigo.com\/en\/research-reports\/cimigo-youth-report-in-vietnam-vietnams-generation-z\/","title":{"rendered":"Cimigo Youth Report in Vietnam &#8211; Vietnam\u2019s Generation Z"},"content":{"rendered":"<p>Born in the 90s and now 15 to 19 years old, Gen Z in Vietnam is the first generation starting to think like their global peers. Their attitudes highlight the start of a huge cultural shift in Vietnamese values. Gen Z has been born into a more abundant world. More access to information and influencers. More focused on self identification than family values. More pressure to succeed than to conform. Gen Z strives for independence, recognition, integration and inspiration. Cimigo\u2019s report highlights 6 trends that characterize Generation Z; 1.Their hyper- connectivity (95% of them are online). 2.The quest for role models in a society where the generation gap is huge. 3.Self-definition and self assertion in a new value system where performance has become more important than conformity. 4.Experience-seeking as a means to gain knowledge and self-confidence. 5.Craving for newness (for the thrill of it but also in order to upgrade one\u2019s lifestyle standards). 6.Guiltless self-indulgence, which clearly differs from the norms of a traditionally duty-oriented culture. Cimigo Youth Report in Vietnam which is conducted by market reseach company also looks into youth expectations towards brands and provides a glance at potential implications for portfolio, communication and channels strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Born in the 90s and now 15 to 19 years old, Gen Z in Vietnam is the first generation starting to think like their global peers. Their attitudes highlight the start of a huge cultural shift in Vietnamese values. Gen Z has been born into a more abundant world. More access to information and influencers. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[136],"product_tag":[],"country-report":[30],"class_list":{"0":"post-2642","1":"product","2":"type-product","3":"status-publish","5":"product_cat-vietnam-market-research-reports","6":"country-report-vietnam-market-research","8":"first","9":"instock","10":"downloadable","11":"taxable","12":"shipping-taxable","13":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cimigo Youth Report in Vietnam - Vietnam\u2019s Generation Z - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cimigo Youth Report in Vietnam - Vietnam\u2019s Generation Z - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Born in the 90s and now 15 to 19 years old, Gen Z in Vietnam is the first generation starting to think like their global peers. 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