{"id":4358,"date":"2018-02-02T10:21:00","date_gmt":"2018-02-02T03:21:00","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=product&#038;p=4358"},"modified":"2021-12-04T09:57:56","modified_gmt":"2021-12-04T02:57:56","slug":"cimigo-consumer-trends-vietnam-2018","status":"publish","type":"product","link":"https:\/\/staging.cimigo.com\/id\/research-reports\/cimigo-consumer-trends-vietnam-2018\/","title":{"rendered":"Cimigo Consumer Trends Vietnam 2018"},"content":{"rendered":"<p>Cimigo, the leading market research company in Vietnam, has identified the major trends in consumer marketing in 2018. Vietnam continues to be growing economy, an important force to understand in the global marketplace. Vietnam is constantly pushing the limits in growth and this leads to a sharp dichotomy in many market forces.<\/p>\n<p>Opposing market forces impacting consumer behaviour in Vietnam. This report addresses the major trends in consumer marketing in 2018.<\/p>\n<p>1. Poor to rich households in Vietnam<br \/>\n2. Rural to urban population in Vietnam<br \/>\n3. Ho Chi Minh City momentum faster than Hanoi<br \/>\n4. Spacious to high density living in Vietnam<br \/>\n5. Risk averse to entrepreneurial empowerment in Vietnam<br \/>\n6. Homogenous consumer packaged goods to highly fragmented in Vietnam<br \/>\n7. Young to old population growth in Vietnam<br \/>\n8. Purchase priorities shift from ownership to experiences as the new signals of success in Vietnam<br \/>\n9. Local and Asian brands outpace global brands in Vietnam<br \/>\n10. Movement from fresh foods to safer packaged foods in Vietnam<br \/>\n11. Traditional trade still wins over modern trade stores in Vietnam<br \/>\n12. Experiential food and beverage (F&amp;B) outlets versus chain efficiencies in Vietnam<br \/>\n13. More data, more marketing fools<\/p>\n<p><a href=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2019\/09\/research_report_567.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3215\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2019\/09\/research_report_567-300x196.jpg\" alt=\"\" width=\"300\" height=\"196\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cimigo, the leading market research company in Vietnam, has identified the major trends in consumer marketing in 2018. Vietnam continues to be growing economy, an important force to understand in the global marketplace. Vietnam is constantly pushing the limits in growth and this leads to a sharp dichotomy in many market forces. Opposing market forces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16679,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[136],"product_tag":[171],"country-report":[30],"class_list":{"0":"post-4358","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-vietnam-market-research-reports","7":"product_tag-market-research-vietnam","8":"country-report-vietnam-market-research","10":"first","11":"instock","12":"downloadable","13":"taxable","14":"shipping-taxable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cimigo Consumer Trends Vietnam 2018 - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cimigo Consumer Trends Vietnam 2018 - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Cimigo, the leading market research company in Vietnam, has identified the major trends in consumer marketing in 2018. Vietnam continues to be growing economy, an important force to understand in the global marketplace. Vietnam is constantly pushing the limits in growth and this leads to a sharp dichotomy in many market forces. Opposing market forces [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.cimigo.com\/id\/research-reports\/cimigo-consumer-trends-vietnam-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-04T02:57:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/06\/research_report_567.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/id\\\/research-reports\\\/cimigo-consumer-trends-vietnam-2018\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/id\\\/research-reports\\\/cimigo-consumer-trends-vietnam-2018\\\/\",\"name\":\"Cimigo Consumer Trends Vietnam 2018 - Market research Vietnam Indonesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/id\\\/research-reports\\\/cimigo-consumer-trends-vietnam-2018\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/id\\\/research-reports\\\/cimigo-consumer-trends-vietnam-2018\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/research_report_567.jpg\",\"datePublished\":\"2018-02-02T03:21:00+00:00\",\"dateModified\":\"2021-12-04T02:57:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/id\\\/research-reports\\\/cimigo-consumer-trends-vietnam-2018\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.cimigo.com\\\/id\\\/research-reports\\\/cimigo-consumer-trends-vietnam-2018\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/id\\\/research-reports\\\/cimigo-consumer-trends-vietnam-2018\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/research_report_567.jpg\",\"contentUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/research_report_567.jpg\",\"width\":630,\"height\":412},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/id\\\/research-reports\\\/cimigo-consumer-trends-vietnam-2018\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cimigo Consumer Trends Vietnam 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#website\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/\",\"name\":\"Market research Vietnam Indonesia\",\"description\":\"Market research Vietnam Indonesia\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.cimigo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\",\"name\":\"Cimigo\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cimigo-text.png\",\"contentUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cimigo-text.png\",\"width\":1200,\"height\":330,\"caption\":\"Cimigo\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cimigo Consumer Trends Vietnam 2018 - Market research Vietnam Indonesia","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Cimigo Consumer Trends Vietnam 2018 - Market research Vietnam Indonesia","og_description":"Cimigo, the leading market research company in Vietnam, has identified the major trends in consumer marketing in 2018. 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