{"id":8822,"date":"2020-04-13T13:57:00","date_gmt":"2020-04-13T06:57:00","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=product&p=8822"},"modified":"2023-10-17T16:38:17","modified_gmt":"2023-10-17T09:38:17","slug":"effective-advertising-that-sticks","status":"publish","type":"product","link":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/","title":{"rendered":"Effective Advertising that Sticks"},"content":{"rendered":"

Learn from the best, the worst and the mediocre. Cimigo<\/a> TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.<\/p>\n

Cimigo’s TV and video advertising research investigates performance on over 450 advertisements to make identify the essential ingredients of effective communications.<\/p>\n

You can find a video of this presentation here<\/a>.<\/p>\n

Cimigo AdTraction measures;<\/p>\n

Emotional engagement
\nAdvertising liking and appeal
\nPurchase intent
\nSurprise and novelty
\nEmotional and behavioural impact
\nBrand role in the ad
\nConvincingness of the key message
\nAdvertising reach and brand recall
\nPerceived main message
\nMost memorable scene<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn from the best, the worst and the mediocre. Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective. Cimigo’s TV and video advertising research investigates performance on over 450 advertisements to make identify the essential ingredients of effective communications. You can […]<\/p>\n","protected":false},"author":1,"featured_media":16664,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[133],"product_tag":[171],"country-report":[30],"class_list":{"0":"post-8822","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-vietnam-advertising-market-research-reports","7":"product_tag-market-research-vietnam","8":"country-report-vietnam-market-research","10":"first","11":"instock","12":"downloadable","13":"taxable","14":"shipping-taxable","15":"product-type-simple"},"acf":[],"yoast_head":"\nTop tis for effective advertising - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top tis for effective advertising - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-17T09:38:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/06\/Effective-Advertising-that-Sticks-2-8th-November-2017-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/research-reports\\\/effective-advertising-that-sticks\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/research-reports\\\/effective-advertising-that-sticks\\\/\",\"name\":\"Top tis for effective advertising - Market research Vietnam Indonesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/research-reports\\\/effective-advertising-that-sticks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/research-reports\\\/effective-advertising-that-sticks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Effective-Advertising-that-Sticks-2-8th-November-2017-1.png\",\"datePublished\":\"2020-04-13T06:57:00+00:00\",\"dateModified\":\"2023-10-17T09:38:17+00:00\",\"description\":\"Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/research-reports\\\/effective-advertising-that-sticks\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/research-reports\\\/effective-advertising-that-sticks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/research-reports\\\/effective-advertising-that-sticks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Effective-Advertising-that-Sticks-2-8th-November-2017-1.png\",\"contentUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Effective-Advertising-that-Sticks-2-8th-November-2017-1.png\",\"width\":760,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/research-reports\\\/effective-advertising-that-sticks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Effective Advertising that Sticks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#website\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/\",\"name\":\"Market research Vietnam Indonesia\",\"description\":\"Market research Vietnam Indonesia\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.cimigo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\",\"name\":\"Cimigo\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cimigo-text.png\",\"contentUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cimigo-text.png\",\"width\":1200,\"height\":330,\"caption\":\"Cimigo\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top tis for effective advertising - Market research Vietnam Indonesia","description":"Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Top tis for effective advertising - Market research Vietnam Indonesia","og_description":"Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.","og_url":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/","og_site_name":"Market research Vietnam Indonesia","article_modified_time":"2023-10-17T09:38:17+00:00","og_image":[{"width":760,"height":512,"url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/06\/Effective-Advertising-that-Sticks-2-8th-November-2017-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/","url":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/","name":"Top tis for effective advertising - Market research Vietnam Indonesia","isPartOf":{"@id":"https:\/\/staging.cimigo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/#primaryimage"},"image":{"@id":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/06\/Effective-Advertising-that-Sticks-2-8th-November-2017-1.png","datePublished":"2020-04-13T06:57:00+00:00","dateModified":"2023-10-17T09:38:17+00:00","description":"Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.","breadcrumb":{"@id":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/#primaryimage","url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/06\/Effective-Advertising-that-Sticks-2-8th-November-2017-1.png","contentUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/06\/Effective-Advertising-that-Sticks-2-8th-November-2017-1.png","width":760,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.cimigo.com\/en\/"},{"@type":"ListItem","position":2,"name":"Effective Advertising that Sticks"}]},{"@type":"WebSite","@id":"https:\/\/staging.cimigo.com\/#website","url":"https:\/\/staging.cimigo.com\/","name":"Market research Vietnam Indonesia","description":"Market research Vietnam Indonesia","publisher":{"@id":"https:\/\/staging.cimigo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.cimigo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/staging.cimigo.com\/#organization","name":"Cimigo","url":"https:\/\/staging.cimigo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.cimigo.com\/#\/schema\/logo\/image\/","url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/10\/cimigo-text.png","contentUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/10\/cimigo-text.png","width":1200,"height":330,"caption":"Cimigo"},"image":{"@id":"https:\/\/staging.cimigo.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/product\/8822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/product"}],"about":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/types\/product"}],"author":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/comments?post=8822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/media\/16664"}],"wp:attachment":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/media?parent=8822"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/product_brand?post=8822"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/product_cat?post=8822"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/product_tag?post=8822"},{"taxonomy":"country-report","embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/country-report?post=8822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}