{"id":18628,"date":"2021-10-04T18:24:40","date_gmt":"2021-10-04T11:24:40","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=solution&#038;p=18628"},"modified":"2022-02-17T15:35:24","modified_gmt":"2022-02-17T08:35:24","slug":"segmentation","status":"publish","type":"solution","link":"https:\/\/staging.cimigo.com\/en\/solution\/segmentation\/","title":{"rendered":"Segmentation"},"content":{"rendered":"\r\n<p>Segmenting the consumer landscape relative to behaviour, attitudes, occasion-based needs, motivations and brand positioning enables Cimigo to help you define which segment and which positioning a brand should embark on.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image is-style-default\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18792 size-full\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-1.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-1.png 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-1-150x150.png 150w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-1-100x100.png 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"cimigo\u2019s-approach-will-typically-follow-four-stages\">Cimigo\u2019s approach will typically follow four stages:<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-group box-5\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-gallery columns-1  box-solution5 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" class=\"wp-image-18630\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/consumer-1-1-1.png\" alt=\"\" data-id=\"18630\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/segmentation\/consumer-1-1-1\/\" \/>\r\n<figcaption id=\"defining-consumer-motivations\" class=\"blocks-gallery-item__caption\">1. Defining consumer motivations<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<ul>\r\n<li>Audit of existing research.<\/li>\r\n<li>Management interviews to understand needs, expectations and their viewpoint on how the market is changing.<\/li>\r\n<li>Qualitative in depths and focus groups using projection techniques to understand the rational and emotional drivers of behaviour.<\/li>\r\n<\/ul>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-gallery columns-1  box-solution5 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" class=\"wp-image-18631\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/segmentation-1.png\" alt=\"\" data-id=\"18631\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/segmentation\/segmentation-1\/\" \/>\r\n<figcaption id=\"defining-sizing-and-validating-the-segments\" class=\"blocks-gallery-item__caption\">2. Defining, sizing and validating the segments<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<ul>\r\n<li>Quantitative interviews analysed using latent class cluster analysis to reveal the segments and their demographics, channels and touchpoints.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group box-5\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-gallery columns-1  box-solution5 wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" class=\"wp-image-18630\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/consumer-1-1-1.png\" alt=\"\" data-id=\"18630\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/segmentation\/consumer-1-1-1\/\" \/>\r\n<figcaption id=\"action-planning-workshops-for-brand-development-and-building\" class=\"blocks-gallery-item__caption\">3. Action planning workshops for brand development and building<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<ul>\r\n<li>Deploying the segmentation across the business.<\/li>\r\n<li>Deploying segment identifier tools for marketing, sales and research to implement.<\/li>\r\n<\/ul>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-gallery columns-1  box-solution5 wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" class=\"wp-image-18631\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/segmentation-1.png\" alt=\"\" data-id=\"18631\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/segmentation\/segmentation-1\/\" \/>\r\n<figcaption id=\"bringing-the-segments-to-life\" class=\"blocks-gallery-item__caption\">4. Bringing the segments to life<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<ul>\r\n<li>Building portraits of consumer segments and creating segment personas.<\/li>\r\n<li>Qualitative ethnography visits to provide a deeper understanding and portraits of the prioritised consumer segments.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"life-insurance-segmentation-example\">Life insurance segmentation example<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19791 size-full\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-example-.jpg\" alt=\"\" width=\"1225\" height=\"697\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-example-.jpg 1225w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-example--300x171.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-example--1024x583.jpg 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-example--768x437.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-example--600x341.jpg 600w\" sizes=\"auto, (max-width: 1225px) 100vw, 1225px\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"summarising-individual-segments-within-life-insurance\">Summarising individual segments within life insurance<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19792 size-full\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-profile-example.jpg\" alt=\"\" width=\"1219\" height=\"661\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-profile-example.jpg 1219w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-profile-example-300x163.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-profile-example-1024x555.jpg 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-profile-example-768x416.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Segmentation-profile-example-600x325.jpg 600w\" sizes=\"auto, (max-width: 1219px) 100vw, 1219px\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-group bg-gray relative pt-3 pb-3\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<h3 class=\"wp-block-heading\" id=\"cimigo-will-help-you-make-better-segment-choices-cimigo\u2019s-segmentations-are\">Cimigo will help you make better segment choices. Cimigo\u2019s segmentations are:<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18635 size-full\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image112.jpg\" alt=\"\" width=\"870\" height=\"440\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image112.jpg 870w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image112-300x152.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image112-768x388.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image112-600x303.jpg 600w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Segmenting the consumer landscape relative to behaviour, attitudes, occasion-based needs, motivations and brand positioning enables Cimigo to help you define which segment and which positioning a brand should embark on. Cimigo\u2019s approach will typically follow four stages: Audit of existing research. Management interviews to understand needs, expectations and their viewpoint on how the market is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18792,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[886],"class_list":["post-18628","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-marketing-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentation - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Segmenting the consumer landscape relative to behaviour, attitudes, occasion-based needs, motivations and brand positioning enables Cimigo to help you define which segment and which positioning a brand should embark on. 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