{"id":18636,"date":"2021-10-04T18:57:33","date_gmt":"2021-10-04T11:57:33","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=solution&#038;p=18636"},"modified":"2022-02-15T15:18:31","modified_gmt":"2022-02-15T08:18:31","slug":"targeting","status":"publish","type":"solution","link":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/","title":{"rendered":"Targeting"},"content":{"rendered":"\r\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19862 size-full\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting.jpg 1920w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting-300x169.jpg 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting-1024x576.jpg 1024w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting-768x432.jpg 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting-1536x864.jpg 1536w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting-1320x743.jpg 1320w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Cimigo will help you make better choices when selecting the target markets and segments for your brand. More importantly Cimigo will help you assess where you should <span style=\"text-decoration: underline;\">not<\/span> compete.<\/p>\r\n\r\n\r\n\r\n<p>Using tools such as <a href=\"https:\/\/staging.cimigo.com\/en\/solution\/brand-equity-audits\/\" target=\"_blank\" rel=\"noopener\">brand equity audit<\/a> or <a href=\"https:\/\/staging.cimigo.com\/en\/solution\/segmentation\/\" target=\"_blank\" rel=\"noopener\">segmentation<\/a> Cimigo will assist you to identify the segments that you should be targeting. That is targets that offer commercially viable size in terms of consumers and value in terms of consumer expenditure and \u2018where\u2019 your business and brand can win.<\/p>\r\n\r\n\r\n\r\n<p>Once the segments to target have been decided Cimigo will help you build portraits of these targets and communicate who you are (and whom you are not) targeting to your stakeholders. Bringing the <a href=\"https:\/\/staging.cimigo.com\/en\/solution\/segmentation\/\" target=\"_blank\" rel=\"noopener\">target segments to life<\/a> and building portraits of consumer will help align your organisation and partners to bring about clarity and focus.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Cimigo will help you make better choices when selecting the target markets and segments for your brand. More importantly Cimigo will help you assess where you should not compete. Using tools such as brand equity audit or segmentation Cimigo will assist you to identify the segments that you should be targeting. That is targets that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18796,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[887],"class_list":["post-18636","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Targeting - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeting - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Cimigo will help you make better choices when selecting the target markets and segments for your brand. More importantly Cimigo will help you assess where you should not compete. Using tools such as brand equity audit or segmentation Cimigo will assist you to identify the segments that you should be targeting. That is targets that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T08:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/targeting\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/targeting\\\/\",\"name\":\"Targeting - Market research Vietnam Indonesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/targeting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/targeting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/targeting.png\",\"datePublished\":\"2021-10-04T11:57:33+00:00\",\"dateModified\":\"2022-02-15T08:18:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/targeting\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/targeting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/targeting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/targeting.png\",\"contentUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/targeting.png\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/targeting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/solution\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing strategy\",\"item\":\"https:\\\/\\\/staging.cimigo.com\\\/en\\\/category-solution\\\/marketing-strategy\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Targeting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#website\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/\",\"name\":\"Market research Vietnam Indonesia\",\"description\":\"Market research Vietnam Indonesia\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.cimigo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#organization\",\"name\":\"Cimigo\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cimigo-text.png\",\"contentUrl\":\"https:\\\/\\\/staging.cimigo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cimigo-text.png\",\"width\":1200,\"height\":330,\"caption\":\"Cimigo\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Targeting - Market research Vietnam Indonesia","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Targeting - Market research Vietnam Indonesia","og_description":"Cimigo will help you make better choices when selecting the target markets and segments for your brand. More importantly Cimigo will help you assess where you should not compete. Using tools such as brand equity audit or segmentation Cimigo will assist you to identify the segments that you should be targeting. That is targets that [&hellip;]","og_url":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/","og_site_name":"Market research Vietnam Indonesia","article_modified_time":"2022-02-15T08:18:31+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/","url":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/","name":"Targeting - Market research Vietnam Indonesia","isPartOf":{"@id":"https:\/\/staging.cimigo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/#primaryimage"},"image":{"@id":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting.png","datePublished":"2021-10-04T11:57:33+00:00","dateModified":"2022-02-15T08:18:31+00:00","breadcrumb":{"@id":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.cimigo.com\/en\/solution\/targeting\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/#primaryimage","url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting.png","contentUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/targeting.png","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/staging.cimigo.com\/en\/solution\/targeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.cimigo.com\/en\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/staging.cimigo.com\/en\/solution\/"},{"@type":"ListItem","position":3,"name":"Marketing strategy","item":"https:\/\/staging.cimigo.com\/en\/category-solution\/marketing-strategy\/"},{"@type":"ListItem","position":4,"name":"Targeting"}]},{"@type":"WebSite","@id":"https:\/\/staging.cimigo.com\/#website","url":"https:\/\/staging.cimigo.com\/","name":"Market research Vietnam Indonesia","description":"Market research Vietnam Indonesia","publisher":{"@id":"https:\/\/staging.cimigo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.cimigo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/staging.cimigo.com\/#organization","name":"Cimigo","url":"https:\/\/staging.cimigo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.cimigo.com\/#\/schema\/logo\/image\/","url":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/10\/cimigo-text.png","contentUrl":"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2022\/10\/cimigo-text.png","width":1200,"height":330,"caption":"Cimigo"},"image":{"@id":"https:\/\/staging.cimigo.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/solution\/18636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/solution"}],"about":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/types\/solution"}],"author":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/comments?post=18636"}],"version-history":[{"count":0,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/solution\/18636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/media\/18796"}],"wp:attachment":[{"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/media?parent=18636"}],"wp:term":[{"taxonomy":"category-solution","embeddable":true,"href":"https:\/\/staging.cimigo.com\/api\/wp\/v2\/category-solution?post=18636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}