{"id":18706,"date":"2021-10-04T21:27:15","date_gmt":"2021-10-04T14:27:15","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=solution&p=18706"},"modified":"2022-02-17T14:13:18","modified_gmt":"2022-02-17T07:13:18","slug":"route-to-market","status":"publish","type":"solution","link":"https:\/\/staging.cimigo.com\/en\/solution\/route-to-market\/","title":{"rendered":"Route to market"},"content":{"rendered":"\r\n

Cimigo will help you make better route to market and trade marketing choices.<\/p>\r\n\r\n\r\n\r\n

Trade insights<\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

Cimigo deploy in depth interviews with distributors, wholesalers, retailers and store managers. This unveils the trade\u2019s motivations, trade terms and service gaps with existing brands and helps you make better choices when optimising trade marketing concepts.<\/p>\r\n\r\n\r\n\r\n

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Retail census<\/h3>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

Cimigo are experienced across numerous consumer packaged goods on locating, auditing, GIS mapping every single outlet (on and off trade) to build a retail classification, segmentation and route to market strategy for the brand nationally.<\/p>\r\n\r\n\r\n\r\n

A recent example includes a study to gather the GPS location, a photograph, sales volume and key brand share data in over 500,000 outlets selling a consumer-packaged goods category across on and off premise outlets across 63 provinces in Vietnam. The results were used to segment retail stores, prioritise segments by brand, target specific areas and streamline a more effective sales and distribution strategy.<\/p>\r\n\r\n\r\n\r\n

In another example Cimigo completed a study to gather the GPS location, a photograph, sales volume, signage, contract details and key brand share data across 63 provinces in Vietnam. The results are visualised in a dynamic mapping system built by Cimigo; which was used to build and prioritise distribution plans and routes.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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Sales force effectiveness<\/h3>\r\n\r\n\r\n\r\n

Cimigo can audit on or off trade performance. Whether you are seeking improvements to in store execution, in store promotion and sampling programmes, display or compliance to trading terms with retailers.<\/p>\r\n\r\n\r\n\r\n

Cimigo will design and deploy the most efficient approach to provide rapid results \u2013 so your teams can focus on driving improvement. Cimigo will support you with independent and objective measures, including photographs of displays. Cimigo\u2019s store auditors use the Cimigo OnMobile application to report findings instantly and easily. Using OnMobile Cimigo provide updates in real time so that actions can be taken quickly to ensure standards are being met.<\/p>\r\n\r\n\r\n\r\n

Cimigo auditors follow a structured audit assessment on Cimigo\u2019s OnMobile application. This same device is used to take photos when prompted by the audit survey. The OnMobile application enables auditors to capture data digitally so that Cimigo can feedback all the more quickly. Photos are linked to the store and audit question. Quality control is enhanced as Cimigo capture the start and end time plus the GPS location of each completion.<\/p>\r\n\r\n\r\n\r\n

Typically, studies investigate:<\/strong><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

\r\n
    \r\n
  • \r\n
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    Independent observation of performance based standard metrics for improvement.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
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    In-store tracking for brand standards adherence.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    Comparison across store type and area.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    Trade promotional compliance.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    Stock and facility standards.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    Range, facing, servicing, pricing and display compliance.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    Environment standards.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    Identify problem areas.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    Identify and showcase best performers.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    Actions to improve.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n
    \r\n
    \r\n

    Mystery shopping<\/h3>\r\n\r\n\r\n\r\n
    \r\n
    \r\n

    Cimigo can help you make better choices for your retail execution. Staff on the frontline can make a huge difference to sales and brand perceptions; both positive and negative. Cimigo\u2019s mystery shopping team can be deployed to assess that performance and to identify areas to improve. Cimigo\u2019s mystery shoppers use the Cimigo OnMobile application to report findings instantly and easily.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

    \r\n

    Cimigo do not only assess whether staff met standards in terms of uniform or other functional aspects. Cimigo\u2019s team assesses the frontline capability to positively engage customers and their knowledge of brand and service. Cimigo\u2019s results feed into programmes that drive performance, survey training, protocols to follow and innovations to simplify the customer journey.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

    Typically, studies investigate;<\/strong><\/p>\r\n\r\n\r\n\r\n

    \r\n
      \r\n
    • \r\n
      \"\"\r\n
      Independent observation of performance based standard metrics for improvement.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Comparison across store type and area.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Front line staff performance.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Stock and facility standards.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Range, facing, servicing, pricing and display compliance.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Environment standards.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Task based assessments.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Identify and showcase best performers.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Identify problem areas.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Qualitative feedback from mystery shoppers.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
    • \r\n
      \"\"\r\n
      Actions to improve.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

      Cimigo will help you make better route to market and trade marketing choices. Trade insights Cimigo deploy in depth interviews with distributors, wholesalers, retailers and store managers. This unveils the trade\u2019s motivations, trade terms and service gaps with existing brands and helps you make better choices when optimising trade marketing concepts. Retail census Cimigo are […]<\/p>\n","protected":false},"author":1,"featured_media":18803,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[888],"class_list":["post-18706","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-marketing-tactics"],"acf":[],"yoast_head":"\nRoute to market - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Route to market - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Cimigo will help you make better route to market and trade marketing choices. 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