{"id":18731,"date":"2021-10-04T21:48:28","date_gmt":"2021-10-04T14:48:28","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=solution&#038;p=18731"},"modified":"2022-02-22T14:01:27","modified_gmt":"2022-02-22T07:01:27","slug":"shopper-ethnography","status":"publish","type":"solution","link":"https:\/\/staging.cimigo.com\/en\/solution\/shopper-ethnography\/","title":{"rendered":"Shopper ethnography"},"content":{"rendered":"\r\n<div class=\"news-post--widget-1\">\r\n<div class=\"header--widget\">\r\n<p>Cimigo can help you make better choices for your retail execution. Shoppers prior to entering the store are asked to wear unobtrusive video and audio recording through specialised glasses (shopper eyewear).<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Shopper ethnography is typically used in combination with<a href=\"https:\/\/staging.cimigo.com\/en\/solution\/in-store-shopper-measurement\/\" target=\"_blank\" rel=\"noopener\"> in store shopper measurement<\/a> and <a href=\"https:\/\/staging.cimigo.com\/en\/solution\/shopper-post-shop-interviews\/\" target=\"_blank\" rel=\"noopener\">shopper post shop interviews.<\/a> Shopper ethnography will help you make better choice on how to grow further at the shopper\u2019s moment of truth.<\/p>\r\n\r\n\r\n\r\n<p>Actual observable behaviour across shoppers is complemented by a post shop interview discussing their journey. Whilst the shopper talks through playback and is qualitatively interviewed.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Typically, studies investigate:<\/h4>\r\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\">\r\n<div class=\"wp-block-media-text__content\">\r\n<ul class=\"wp-block-list\">\r\n<li>Understanding of choices being made.<\/li>\r\n<li>Results are tied to actual experience.<\/li>\r\n<li>Likes, dislikes and rationales are unveiled.<\/li>\r\n<li>Choice points and triggers are understood.<\/li>\r\n<li>Barriers to conversion are identified.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cimigo can help you make better choices for your retail execution. Shoppers prior to entering the store are asked to wear unobtrusive video and audio recording through specialised glasses (shopper eyewear). Shopper ethnography is typically used in combination with in store shopper measurement and shopper post shop interviews. Shopper ethnography will help you make better [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18807,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[889],"class_list":["post-18731","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-shopper-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopper ethnography - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopper ethnography - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Cimigo can help you make better choices for your retail execution. Shoppers prior to entering the store are asked to wear unobtrusive video and audio recording through specialised glasses (shopper eyewear). Shopper ethnography is typically used in combination with in store shopper measurement and shopper post shop interviews. 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