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<\/p>\r\n\r\n\r\n\r\nCimigo have highly capable moderators with experience across different categories, target groups and areas of exploration and development. Cimigo will recommend the best combination of approaches to help clients make better choices.<\/p>\r\n\r\n\r\n\r\n
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Custom-built insight communities let you connect with customers for short or long-term engagements; collect real-life, in-the-moment insights through the mobile community\u2019s application. An online community convened specifically for qualitative research, the community is hosted on a private mobile platform where participants discuss topics and respond to stimuli and tasks using a specialised smartphone application. Participant criteria, number of segments, length of engagement and discussion topics are tailor-built to answer your business objectives.<\/p>\r\n\r\n\r\n\r\n Participants are recruited and carefully curated for maximum engagement. They key advantages of an online mobile insight community include:<\/p>\r\n\r\n\r\n\r\n Cimigo build content driven communities for client proprietary use. Get in touch to learn how Cimigo can build a unique and proprietary community for your brand.<\/p>\r\n\r\n\r\n\r\n Cimigo believe that ethnographic immersions provide the most insightful qualitative insights into consumer lives, tensions and in depth use of products and services. You may attend in person or via a live feed with simultaneous translation. The combination of observation and subsequent in-depth probing is all powerful. To this end Cimigo use ethnography in TrendTours<\/a> and innovation programmes.<\/a><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n In-depth interviews are often an integral part of market exploration,<\/a> business intelligence<\/a> and innovation programmes.<\/a> One on one moderated interviews are used to unearth trends, points of delight and friction, consumer jobs to be done, needs and gaps being underserved, motivations and barriers. All with an intent to find opportunities for brands to leverage.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n Focus groups are an efficient way to undergo initial market exploration<\/a> in order to understand consumer behaviour and attitudes and to evaluate and iterate concept and communication ideas. They are one of tool in a box full of qualitative tools.<\/p>\r\n\r\n\r\n\r\n
A deep immersion in participants\u2019 lives through an \u201calways on\u201d device to provide;<\/p>\r\n\r\n\r\n\r\n![\"\"](\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Online-insight-communities-5-ideas-1024x1024.jpg\")
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\r\nContact us now<\/a><\/div>\r\n\u00a0<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\nEthnography<\/h3>\r\n\r\n\r\n\r\n
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<\/figure>\r\n\r\n\r\n\r\n\r\n\r\nIn-depth interviews<\/h3>\r\n\r\n\r\n\r\n
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<\/figure>\r\n\r\n\r\n\r\n\r\n\r\nFocus group discussions<\/h3>\r\n\r\n\r\n\r\n
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