{"id":18904,"date":"2021-10-08T13:43:35","date_gmt":"2021-10-08T06:43:35","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=solution&#038;p=18904"},"modified":"2022-11-10T17:31:05","modified_gmt":"2022-11-10T10:31:05","slug":"phat-trien-va-thu-nghiem-quang-cao","status":"publish","type":"solution","link":"https:\/\/staging.cimigo.com\/vi\/solution\/phat-trien-va-thu-nghiem-quang-cao\/","title":{"rendered":"Ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n<p>Cimigo s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n th\u00f4ng qua s\u1ef1 th\u1ea5u hi\u1ec3u \u0111\u1ed1i v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ea7u ti\u00ean \u0111\u1ebfn qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 x\u00e1c th\u1ef1c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng..<\/p>\n\n\n\n<div class=\"wp-block-columns btn-trynow is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n t\u1ea1i \u0111\u00e2y.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/\" target=\"_blank\" rel=\"noopener\">T\u00ecm hi\u1ec3u th\u00eam<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"Ph\u00e1t-tri\u1ec3n-qu\u1ea3ng-c\u00e1o\">Ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"468\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-238-2.png\" alt=\"\" class=\"wp-image-18695\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-238-2.png 838w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-238-2-300x168.png 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-238-2-768x429.png 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-238-2-600x335.png 600w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 l\u1eb7p l\u1ea1i c\u1ee7a qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c t\u00f9y thu\u1ed9c v\u00e0o qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o. N\u00f3 c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn ban \u0111\u1ea7u, v\u00e0i ho\u1eb7c ch\u1ec9 m\u1ed9t b\u1ea3ng n\u1ed9i dung cho vi\u1ec7c ph\u00e1t tri\u1ec3n video ho\u1eb7c h\u00ecnh \u1ea3nh quan tr\u1ecdng cho vi\u1ec7c xu\u1ea5t b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 hay xu\u1ea5t b\u1ea3n theo d\u1ea1ng in \u1ea5n.<\/p>\n\n\n\n<p>Ph\u00e1t tri\u1ec3n truy\u1ec1n th\u00f4ng th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c tr\u00ecnh b\u00e0y c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o gi\u1eefa c\u00e1c bu\u1ed5i th\u1ea3o lu\u1eadn nh\u00f3m m\u00e0 ng\u01b0\u1eddi tham gia l\u00e0 c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Ph\u00e1t tri\u1ec3n truy\u1ec1n th\u00f4ng l\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e2u chuy\u1ec7n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o c\u00e2u chuy\u1ec7n v\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u cho chi ph\u00ed truy\u1ec1n th\u00f4ng v\u00e0 tr\u00e1nh b\u1ecf qua c\u00e1c c\u01a1 h\u1ed9i sau n\u00e0y trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t. Kh\u00f4ng g\u00ec kh\u00f3 ch\u1ecbu h\u01a1n \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng sau khi \u0111\u00e3 \u0111\u1ea7u t\u01b0 cho ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng nh\u01b0ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u1eabn r\u1ea5t y\u1ebfu (ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 b\u1ecb g\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3 th\u01b0\u1eddng h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o \u0111\u1ec3:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u1ec9nh s\u1eeda nh\u1eefng c\u1ea3nh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c hi\u1ec3u sai ho\u1eb7c ph\u1ea3n \u0111\u1ed1i th\u00f4ng \u0111i\u1ec7p c\u1ee7a qu\u1ea3ng c\u00e1o.<\/li><li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng.<\/li><li>T\u0103ng c\u01b0\u1eddng tr\u1ecdng t\u00e2m v\u00e0 \u0111\u1ed9 r\u00f5 r\u00e0ng c\u1ee7a th\u00f4ng \u0111i\u1ec7p. \u0110\u01b0a th\u00f4ng \u0111i\u1ec7p tr\u1edf l\u1ea1i v\u1edbi m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i.<\/li><li>\u0110\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u (bao b\u00ec, h\u00ecnh \u1ea3nh, logo,\u2026) gi\u00fap t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n.<\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho ta bi\u1ebft nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 y\u1ebfu t\u1ed1 n\u00e0o kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u1eabn nh\u00f3m t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1eeb \u0111\u00f3 l\u00e0m cho c\u00e1c \u00fd t\u01b0\u1edfng tr\u1edf n\u00ean thuy\u1ebft ph\u1ee5c nh\u1ea5t. \u0110\u00e1ng ch\u00fa \u00fd, ch\u00ednh nh\u1eefng \u0111i\u1ec1u ho\u1ea1t \u0111\u1ed9ng ch\u01b0a t\u1ed1t r\u00fat ra \u0111\u01b0\u1ee3c m\u1edbi l\u00e0 nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t.<\/p>\n\n\n\n<p>Sau m\u1ed7i cu\u1ed9c th\u1ea3o lu\u1eadn nh\u00f3m, Cimigo v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t bu\u1ed5i h\u1ecdp \u0111\u1ec3 t\u00f3m t\u1eaft k\u1ebft qu\u1ea3 thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1eb1m tinh ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan v\u1edbi m\u1ee5c \u0111\u00edch cho ph\u00e9p \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i cu\u1ed1i c\u00f9ng cho c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd sau khi k\u1ebft th\u00fac t\u1ea5t c\u1ea3 c\u00e1c bu\u1ed5i th\u1ea3o lu\u1eadn nh\u00f3m.<br><br>Bu\u1ed5i th\u1ea3o lu\u1eadn nh\u00f3m s\u1ebd \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft nh\u1eb1m cung c\u1ea5p c\u00e1c quan \u0111i\u1ec3m c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3:<\/p>\n\n\n\n<p><strong>Hi\u1ec3u \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh v\u00e0 qu\u00e1 tr\u00ecnh mua s\u1eafm;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-4  solution-box wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/brand-image-1.png\" alt=\"\" data-id=\"18696\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/advertising-development-and-testing\/brand-image-1\/\" class=\"wp-image-18696\"\/><figcaption class=\"blocks-gallery-item__caption\">\u0110\u1ed9ng l\u1ef1c v\u00e0 r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/choose-1.png\" alt=\"\" data-id=\"18697\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/advertising-development-and-testing\/choose-1\/\" class=\"wp-image-18697\"\/><figcaption class=\"blocks-gallery-item__caption\">C\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/influencer-1.png\" alt=\"\" data-id=\"18698\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/advertising-development-and-testing\/influencer-1\/\" class=\"wp-image-18698\"\/><figcaption class=\"blocks-gallery-item__caption\">K\u00eanh ti\u1ebfp c\u1eadn v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u1edf t\u1eebng \u0111i\u1ec3m ti\u1ebfp c\u1eadn.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/shopping-bag-2.png\" alt=\"\" data-id=\"18699\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/advertising-development-and-testing\/shopping-bag-2\/\" class=\"wp-image-18699\"\/><figcaption class=\"blocks-gallery-item__caption\">C\u00e2n nh\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m.<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><strong>Ph\u00e1t tri\u1ec3n nh\u1eefng ph\u00e2n c\u1ea3nh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u1ec3 kh\u00e1m ph\u00e1;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ph\u1ea3n \u1ee9ng t\u1ef1 ph\u00e1t.<\/li><li>S\u1ee9c l\u00f4i cu\u1ed1n.<\/li><li>T\u00ednh ph\u00f9 h\u1ee3p.<\/li><li>M\u1ee9c \u0111\u1ed9 ng\u1ea1c nhi\u00ean.<\/li><li>Vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>T\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>M\u1ee9c \u0111\u1ed9 hi\u1ec3u v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i.<\/li><li>Khung c\u1ea3nh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t.<\/li><\/ul>\n\n\n\n<p>Cimigo s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Th\u1eed-nghi\u1ec7m-qu\u1ea3ng-c\u00e1o\">Th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p>Cimigo c\u00f3 ngu\u1ed3n ki\u1ebfn th\u1ee9c th\u1ef1c nghi\u1ec7m t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u01b0 v\u1ea5n cho b\u1ea1n v\u1ec1 nh\u1eefng g\u00ec gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi ng\u00e0nh kinh doanh c\u0169ng nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Cimigo \u0111\u00e1nh gi\u00e1 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00f4ng c\u1ee5 AdTraction, cho ph\u00e9p b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 ti\u00eau chu\u1ea9n. Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi k\u1ebft qu\u1ea3 c\u1ee7a h\u01a1n 500 qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<div class=\"wp-block-columns btn-trynow is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>D\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00f4ng c\u1ee5 AdTraction c\u1ee7a Cimigo hi\u1ec7n \u0111\u00e3 c\u00f3 m\u1eb7t d\u01b0\u1edbi d\u1ea1ng gi\u1ea3i ph\u00e1p RapidSurvey t\u1ef1 ph\u1ee5c v\u1ee5 ho\u1eb7c Cimigo c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1eb1ng d\u1ecbch v\u1ee5 t\u00f9y ch\u1ec9nh.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/staging.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Li\u00ean h\u1ec7 ngay b\u00e2y gi\u1edd<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>C\u00e1c qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c ki\u1ec3m tra trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn lu\u00e2n phi\u00ean xoay v\u00f2ng, t\u1eeb c\u00e1i n\u00e0y t\u1edbi c\u00e1i kh\u00e1c (thi\u1ebft k\u1ebf theo d\u1ea1ng th\u1eed nghi\u1ec7m tu\u1ea7n t\u1ef1 t\u1eebng qu\u1ea3ng c\u00e1o m\u1ed9t). C\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a AdTraction s\u1ebd bao g\u1ed3m 24 thu\u1ed9c t\u00ednh ti\u00eau chu\u1ea9n, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng nh\u1eadn d\u1ea1ng qu\u1ea3ng c\u00e1o, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng v\u1edbi ba c\u00e2u h\u1ecfi m\u1edf.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"472\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Advertising-tests-1.png\" alt=\"\" class=\"wp-image-18700\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Advertising-tests-1.png 838w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Advertising-tests-1-300x169.png 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Advertising-tests-1-768x433.png 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Advertising-tests-1-600x338.png 600w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<p>Cimigo AdTraction \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u1ec1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ki\u1ec3m tra tr\u01b0\u1edbc m\u1ed9t c\u00e1ch nhanh g\u1ecdn.<\/li><li>C\u1ea3i thi\u1ec7n k\u1ebft n\u1ed1i c\u1ea3m x\u00fac.<\/li><li>T\u00e1i th\u1ef1c hi\u1ec7n (sau khi ch\u1ec9nh s\u1eeda) v\u00e0 \u0111\u1ea7u t\u01b0 truy\u1ec1n th\u00f4ng.<\/li><li>H\u1ecdc h\u1ecfi t\u1eeb m\u1ed7i qu\u1ea3ng c\u00e1o \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho vi\u1ec7c ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o trong t\u01b0\u01a1ng lai.<\/li><li>H\u1ecdc h\u1ecfi t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, so s\u00e1nh v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n &#8211; th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i.<\/li><\/ul>\n\n\n\n<p>K\u1ebft qu\u1ea3 c\u1ee7a b\u00e0i th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o t\u1eeb Cimigo AdTraction s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p theo \u0111\u1ecbnh d\u1ea1ng thang \u0111i\u1ec3m (scorecard) nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>Thang \u0111i\u1ec3m<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"623\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-28.png\" alt=\"\" class=\"wp-image-18701\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-28.png 561w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-28-270x300.png 270w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u0110\u00e1nh gi\u00e1 bi\u1ec3u hi\u1ec7n t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"387\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-29.png\" alt=\"\" class=\"wp-image-18702\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-29.png 476w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-29-300x244.png 300w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"152\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-30.png\" alt=\"\" class=\"wp-image-18703\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-30.png 447w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-30-300x102.png 300w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0110\u00e1nh-gi\u00e1-qu\u1ea3ng-c\u00e1o-d\u1ef1a-tr\u00ean-k\u1ebft-n\u1ed1i-c\u1ea3m-x\u00fac\">\u0110\u00e1nh gi\u00e1 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/h3>\n\n\n\n<p><p>C\u00e1c b\u00e0i th\u1eed nghi\u1ec7m t\u1eeb AdTraction c\u0169ng s\u1ebd cho b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ea3m x\u00fac t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3m x\u00fac n\u00e0o \u0111ang \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n theo t\u1eebng gi\u00e2y. Cimigo s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh g\u01b0\u01a1ng m\u1eb7t \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi xem th\u00f4ng qua webcam hay camera tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<p>Th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o AdTraction c\u1ee7a Cimigo v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ea3m x\u00fac l\u00e0 m\u1ed9t t\u00f9y ch\u1ecdn c\u00f3 s\u1eb5n d\u01b0\u1edbi d\u1ea1ng gi\u1ea3i ph\u00e1p RapidSurvey t\u1ef1 ph\u1ee5c v\u1ee5 ho\u1eb7c Cimigo c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n b\u1eb1ng m\u1ed9t d\u1ecbch v\u1ee5 t\u00f9y ch\u1ec9nh.<br><br><\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"470\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-239.png\" alt=\"\" class=\"wp-image-18704\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-239.png 826w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-239-300x171.png 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-239-768x437.png 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-239-600x341.png 600w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/figure>\n\n\n\n<p>K\u1ebft qu\u1ea3 l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ea3m x\u00fac qua t\u1eebng gi\u00e2y, \u0111\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb 188 chuy\u1ec3n \u0111\u1ed9ng tr\u00ean c\u01a1 m\u1eb7t v\u00e0 chuy\u1ec3n th\u00e0nh c\u1ea3m x\u00fac. Ph\u1ea3n \u1ee9ng theo c\u1ea3m x\u00fac gi\u00fap x\u00e1c \u0111\u1ecbnh li\u1ec7u kh\u00e1n gi\u1ea3 c\u00f3 xem qu\u1ea3ng c\u00e1o hay kh\u00f4ng v\u00e0 li\u1ec7u qu\u1ea3ng c\u00e1o c\u00f3 ghim s\u00e2u v\u00e0o trong ti\u1ec1m th\u1ee9c c\u1ee7a h\u1ecd hay kh\u00f4ng. C\u00f3 th\u1ec3 n\u00eau l\u00ean \u0111\u01b0\u1ee3c b\u1ea3y c\u1ea3m x\u00fac ch\u00ednh, v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y ch\u1ec9 c\u00f3 th\u1ec3 n\u00eau r\u00f5 l\u00ean \u0111\u01b0\u1ee3c hai c\u1ea3m x\u00fac vui, bu\u1ed3n.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18705 size-full aligncenter\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-31.png\" alt=\"\" width=\"380\" height=\"317\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-31.png 380w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/image-31-300x250.png 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/figure>\r\n<\/div>\n\n\n\n<p>C\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c so s\u00e1nh v\u00e0 \u0111\u00e1nh d\u1ea5u tr\u00ean c\u01a1 s\u1edf t\u1eebng gi\u00e2y gi\u00fap ch\u1ec9nh s\u1eeda qu\u1ea3ng c\u00e1o \u1edf b\u1ea5t k\u1ef3 \u0111\u1ecbnh d\u1ea1ng video n\u00e0o. C\u1ea3m x\u00fac c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c so s\u00e1nh d\u1ef1a tr\u00ean thang \u0111i\u1ec3m chu\u1ea9n \u0111\u1ec3 cung c\u1ea5p s\u1ef1 hi\u1ec3u bi\u1ebft t\u01b0\u01a1ng quan v\u1edbi m\u1ee9c \u0111\u1ed9 chung.<\/p>\n\n\n\n<p>T\u00e1c \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khung h\u00ecnh n\u00e0o trong m\u1ed9t c\u00e2u truy\u1ec7n \u0111ang l\u00e0m m\u1ea5t \u0111i m\u1ea1ch truy\u1ec7n. M\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 nh\u1ea7m l\u1eabn v\u00e0 khi\u1ebfn ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y t\u1ee9c gi\u1eadn, s\u1ee3 h\u00e3i ho\u1eb7c gh\u00ea t\u1edfm (trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p m\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh t\u1ea1o n\u00ean nh\u1eefng c\u1ea3m x\u00fac n\u00e0y).<\/p>\n\n\n\n<p><p>S\u1ef1 thay \u0111\u1ed5i v\u1ec1 c\u1ea3m x\u00fac trong m\u1ea1ch truy\u1ec7n l\u00e0 \u0111i\u1ec1u t\u1ed1t (gi\u1ed1ng nh\u01b0 xem m\u1ed9t b\u1ed9 phim hay c\u00f3 th\u1ec3 khi\u1ebfn ch\u00fang ta \u0111\u1ec1u kh\u00f3c v\u00e0 c\u01b0\u1eddi) nh\u01b0ng b\u1ea1n c\u1ea7n \u0111\u1ec3 l\u1ea1i cho kh\u00e1n gi\u1ea3 c\u1ea3m gi\u00e1c t\u1ed1t v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c \u0111\u01b0\u1ee3c theo sau b\u1edfi c\u1ea3m x\u00fac t\u00edch c\u1ef1c.<\/p>\n<p>&nbsp;<\/p><\/p>\n\n\n\n<div class=\"wp-block-columns btn-trynow is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n t\u1ea1i \u0111\u00e2y.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/staging.cimigo.com\/en\/research-reports\/effective-advertising-that-sticks\/\" target=\"_blank\" rel=\"noopener\">T\u00ecm hi\u1ec3u th\u00eam<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div>C\u00e1c ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac theo t\u1eebng gi\u00e2y s\u1ebd tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 thay th\u1ebf khi kh\u00e1ch h\u00e0ng t\u00ecm c\u00e1ch r\u00fat ng\u1eafn nh\u1eefng \u0111o\u1ea1n d\u00e0i h\u01a1n th\u00e0nh \u0111o\u1ea1n ng\u1eafn h\u01a1n \u0111\u1ec3 gia t\u0103ng kh\u1ea3 n\u0103ng xem c\u1ee7a kh\u00e1n gi\u1ea3 (t\u1ea7n su\u1ea5t xem).<\/div>\n<p><!-- \/wp:post-content -->\n<\/p><p><!-- \/wp:column -->\n<\/p><p><!-- \/wp:columns --><\/p>","protected":false},"excerpt":{"rendered":"<p>Cimigo s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n th\u00f4ng qua s\u1ef1 th\u1ea5u hi\u1ec3u \u0111\u1ed1i v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ea7u ti\u00ean \u0111\u1ebfn qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 x\u00e1c th\u1ef1c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18798,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[919],"class_list":["post-18904","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-chien-thuat-tiep-thi-vi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Cimigo s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n th\u00f4ng qua s\u1ef1 th\u1ea5u hi\u1ec3u \u0111\u1ed1i v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ea7u ti\u00ean \u0111\u1ebfn qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 x\u00e1c th\u1ef1c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.. 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