{"id":18938,"date":"2021-10-08T13:53:32","date_gmt":"2021-10-08T06:53:32","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=solution&#038;p=18938"},"modified":"2022-02-18T13:36:22","modified_gmt":"2022-02-18T06:36:22","slug":"positioning","status":"publish","type":"solution","link":"https:\/\/staging.cimigo.com\/id\/solution\/positioning\/","title":{"rendered":"Positioning"},"content":{"rendered":"\r\n<div class=\"wp-block-group\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"475\" class=\"wp-image-18643\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-237.png\" alt=\"\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-237.png 837w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-237-300x170.png 300w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-237-768x436.png 768w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Rectangle-237-600x341.png 600w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/p>\r\n<p>Bagaimana Anda ingin brand Anda diposisikan (terlihat menonjol) di mata target konsumen Anda? Cimigo akan membantu Anda menguji, mengulangi, dan mengoptimasi positioning brand Anda untuk setiap target segmen. Biasanya, menggunakan kombinasi teknik kualitatif dan kuantitatif, kami akan menilai positioning yang dapat diantarkan oleh brand Anda, yang menarik target konsumen Anda dan membedakan Anda di lanskap kompetitif (competitive landscape).<\/p>\r\n\r\n\r\n\r\n<p>Kami juga akan mengkaji peta persepsi, kekuatan dan kelemahan dari analisis yang dinormalisasi terhadap audit ekuitas brand atau segmentasi sebelum menentukan positioning yang terbaik bagi brand Anda dalam lingkungan kualitatif.<\/p>\r\n\r\n\r\n\r\n<p>Cimigo akan membantu Anda dalam mengambil keputusan terbaik untuk positioning Anda, tergantung dari tahapan pengembangan konsumen di kategori Anda.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group bg-gray relative pt-3 pb-3\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p>Contohnya:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-2 is-cropped solution-box wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"304\" class=\"wp-image-18639\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap01-1.png\" alt=\"\" data-id=\"18639\" data-full-url=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap01-1.png\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/positioning\/lap01-1\/\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap01-1.png 500w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap01-1-300x182.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\r\n<figcaption class=\"blocks-gallery-item__caption\">Fitur (seperti: agen pemutih STP).<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"304\" class=\"wp-image-18640\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap02-1.png\" alt=\"\" data-id=\"18640\" data-full-url=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap02-1.png\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/positioning\/lap02-1\/\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap02-1.png 500w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap02-1-300x182.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\r\n<figcaption class=\"blocks-gallery-item__caption\">Keuntungan fungsional (seperti: gigi lebih putih).<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"304\" class=\"wp-image-18641\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap03-1.png\" alt=\"\" data-id=\"18641\" data-full-url=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap03-1.png\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/positioning\/lap03-1\/\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap03-1.png 500w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap03-1-300x182.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\r\n<figcaption class=\"blocks-gallery-item__caption\">Keuntungan konsumen (seperti: senyum lebih cerah).<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"304\" class=\"wp-image-18642\" src=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap04-1.png\" alt=\"\" data-id=\"18642\" data-full-url=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap04-1.png\" data-link=\"https:\/\/staging.cimigo.com\/en\/solution\/positioning\/lap04-1\/\" srcset=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap04-1.png 500w, https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/lap04-1-300x182.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\r\n<figcaption class=\"blocks-gallery-item__caption\">Keuntungan emosional (seperti: lebih percaya diri).<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"pt-3\">Cimigo akan membantu Anda memilih proof points terbaik dengan menilai secara kuantitatif prioritas keuntungan dan alasan utama untuk \u201cpercaya\u201d, menggunakan model analisis keuntungan dan alasan untuk percaya (Benefit and Reason to Believe \/ BAR analysis model).<\/p>\r\n\r\n\r\n\r\n<p>Selama 20 tahun terakhir, Cimigo telah membangun brand positioning untuk ratusan brand dan lebih banyak lagi target group. Dengan bantuan Cimigo, banyak yang masih bertahan meski kompetisi semakin meningkat dan kebutuhan konsumen semakin matang.<\/p>\r\n\r\n\r\n\r\n<p>Yang terpenting adalah kami di Cimigo akan memandu Anda untuk menyederhanakan proposition Anda dan menghindari jebakan dari manifesto, DNA, atau arsitektur brand yang terlalu bertele-tele. Pada akhirnya, kami akan membantu semua pemangku kepentingan untuk tetap selaras dengan positioning dan potret konsumen yang Anda targetkan.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Bagaimana Anda ingin brand Anda diposisikan (terlihat menonjol) di mata target konsumen Anda? Cimigo akan membantu Anda menguji, mengulangi, dan mengoptimasi positioning brand Anda untuk setiap target segmen. Biasanya, menggunakan kombinasi teknik kualitatif dan kuantitatif, kami akan menilai positioning yang dapat diantarkan oleh brand Anda, yang menarik target konsumen Anda dan membedakan Anda di lanskap [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18794,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[917],"class_list":["post-18938","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-marketing-strategy-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positioning - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"Bagaimana Anda ingin brand Anda diposisikan (terlihat menonjol) di mata target konsumen Anda? 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