{"id":18952,"date":"2021-10-08T13:56:22","date_gmt":"2021-10-08T06:56:22","guid":{"rendered":"https:\/\/staging.cimigo.com\/?post_type=solution&p=18952"},"modified":"2022-02-17T15:30:39","modified_gmt":"2022-02-17T08:30:39","slug":"do-luong-gia-tri-thuong-hieu","status":"publish","type":"solution","link":"https:\/\/staging.cimigo.com\/vi\/solution\/do-luong-gia-tri-thuong-hieu\/","title":{"rendered":"\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\r\n

C\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap b\u1ea1n \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn cho k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh; ch\u1eb3ng h\u1ea1n nh\u01b0 ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u h\u1eb1ng n\u0103m, nghi\u00ean c\u1ee9u h\u00e0nh vi s\u1eed d\u1ee5ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 sau khi tung s\u1ea3n ph\u1ea9m, theo d\u00f5i li\u00ean t\u1ee5c s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u. T\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec1u gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. Cimigo s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ea5u \u0111\u00e1o v\u1ec1 hi\u1ec7u su\u1ea5t, n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n\r\n\r\n\r\n

H\u1ed9i th\u1ea3o l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb<\/h3>\r\n\r\n\r\n\r\n

K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng th\u01b0\u1eddng khai th\u00e1c c\u00e1c th\u00f4ng tin \u0111a chi\u1ec1u v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eeb nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan t\u1eeb \u0111\u00f3 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb h\u1eb1ng n\u0103m \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n\r\n\r\n\r\n

C\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ki\u1ec3m tra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\r\n

Cimigo cung c\u1ea5p c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ch\u1ee7 ch\u1ed1t th\u01b0\u1eddng \u00e1p d\u1ee5ng l\u00e0;<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean – ch\u1ec9 s\u1ed1 n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\r\n\r\n\r\n\r\n

T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n phi v\u1eadt th\u1ec3. Trong t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i li\u1ec7u, t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, m\u1ed9t c\u00e1ch c\u00f3 \u00fd th\u1ee9c v\u00e0 v\u00f4 th\u1ee9c. K\u1ebft qu\u1ea3 m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb quan t\u00e2m nh\u1ea5t l\u00e0 li\u1ec7u nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 c\u00f3 d\u1eabn \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u1ee3i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd hay kh\u00f4ng, hay n\u00f3i c\u00e1ch kh\u00e1c li\u1ec7u m\u1ecdi ng\u01b0\u1eddi c\u00f3 ch\u1ecdn mua th\u01b0\u01a1ng hi\u1ec7u n\u00e0y hay kh\u00f4ng.<\/p>\r\n\r\n\r\n\r\n

Do \u0111\u00f3, \u201cs\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 tuy\u1ec7t v\u1eddi \u0111\u1ec3 bi\u1ec3u th\u1ecb t\u1ed5ng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Cho d\u00f9 tr\u01b0\u1edbc khi mua h\u00e0ng hay ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n, s\u1ebd lu\u00f4n t\u1ed3n t\u1ea1i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng so v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. \u0110i\u1ec1u c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb lu\u00f4n mong mu\u1ed1n l\u00e0 vi\u1ec7c n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd l\u00ean v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean.<\/p>\r\n\r\n\r\n\r\n

\u201cL\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean\u201d kh\u00f4ng h\u1eb3n l\u00e0 l\u1ef1a ch\u1ecdn th\u1ef1c t\u1ebf, l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u, th\u1ecb ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u, hay th\u1ecb ph\u1ea7n mua h\u00e0ng. N\u00f3 ch\u00ednh x\u00e1c l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb. S\u1ebd c\u00f3 nhi\u1ec1u l\u00fd do kh\u00f4ng d\u1eabn \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng th\u1ef1c t\u1ebf theo nh\u01b0 \u00fd \u0111\u1ecbnh ban \u0111\u1ea7u, trong \u0111\u00f3 hai l\u00fd do c\u01a1 b\u1ea3n l\u00e0:<\/p>\r\n\r\n\r\n\r\n

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  • \r\n
    \"\"\r\n
    Gi\u00e1 c\u1ea3
    “L\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean” c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 l\u00e0 xe Mercedes, nh\u01b0ng h\u1ecd l\u1ea1i mua Toyota v\u00ec h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1n. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng th\u1ecb ph\u1ea7n nh\u1ecf h\u01a1n c\u1ee7a Mercedes tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u1ea5p.

    <\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n
  • \r\n
    \"\"\r\n
    \u0110\u1ed9 ph\u1ee7 th\u1ecb tr\u01b0\u1eddng
    Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ecdn l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean v\u00ec n\u00f3 kh\u00f4ng c\u00f3 b\u00e1n trong c\u1eeda h\u00e0ng, v\u00ec v\u1eady h\u1ecd quy\u1ebft \u0111\u1ecbnh mua l\u1ef1a ch\u1ecdn th\u1ee9 hai c\u1ee7a h\u1ecd.<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n

    Tuy nhi\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ed9 ph\u1ee7 th\u1ecb th\u01b0\u1eddng l\u1ea1i kh\u00f4ng n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a chuy\u00ean gia ti\u1ebfp th\u1ecb. Th\u00e0nh qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb (marketing) l\u00e0 vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh L\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 ng\u01b0\u1eddi l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n trong c\u1eeda h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng khuy\u1ebfn m\u00e3i s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c mua cao h\u01a1n, \u0111\u1ed3ng ngh\u0129a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng qu\u00e1 c\u00e2n nh\u1eafc mua d\u1ef1a v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n\r\n\r\n\r\n

    Th\u1ef1c t\u1ebf l\u00e0, \u0111i\u1ec1u n\u00e0y x\u1ea3y ra khi L\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean kh\u00f4ng \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c. Vi\u1ec7c kh\u00e1ch h\u00e0ng ph\u1ea3i xem x\u00e9t gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn trong c\u1eeda h\u00e0ng l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh; v\u00e0 vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u0169ng cho th\u1ea5y v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u1ee7 ch\u1eafc ch\u1eafn v\u00e0 y\u00eau th\u00edch tuy\u1ec7t \u0111\u1ed1i b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, hay n\u00f3i c\u00e1ch kh\u00e1c vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u00e0nh c\u00f4ng, kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 mong \u0111\u1ee3i. L\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 ti\u1ebfp th\u1ecb thu\u1ea7n t\u00fay v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean ph\u1ea3i \u0111i li\u1ec1n v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng l\u00ean doanh thu th\u1ef1c t\u1ebf.<\/p>\r\n\r\n\r\n\r\n

    R\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng gi\u1ecfi “X\u1ebfp h\u1ea1ng”, nh\u01b0ng l\u1ea1i r\u1ea5t gi\u1ecfi trong vi\u1ec7c \u0111\u01b0a ra “L\u1ef1a ch\u1ecdn” – \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Cimigo ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch h\u1ecfi c\u00e2u h\u1ecfi quan tr\u1ecdng d\u01b0\u1edbi \u0111\u00e2y v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, Cimigo n\u00f3i l\u00ean th\u1ef1c tr\u1ea1ng ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y c\u1ee7a m\u1ecdi ng\u01b0\u1eddi d\u1ef1a tr\u00ean s\u1ef1 ch\u1ecdn l\u1ef1a c\u1ee7a h\u1ecd:<\/p>\r\n\r\n\r\n\r\n

    \u201cN\u1ebfu b\u00e2y gi\u1edd t\u00f4i t\u1eb7ng anh\/ch\u1ecb b\u1ea5t k\u1ef3 nh\u00e3n hi\u1ec7u n\u00e0o trong s\u1ed1 n\u00e0y \u0111\u1ec3 d\u00f9ng (ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed), th\u00ec anh\/ch\u1ecb s\u1ebd ch\u1ecdn d\u00f9ng nh\u00e3n hi\u1ec7u n\u00e0o?\u201d<\/p>\r\n\r\n\r\n\r\n

    Kh\u00f4ng n\u00f3i \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 h\u00e0ng c\u00f3 s\u1eb5n trong c\u1eeda h\u00e0ng hay kh\u00f4ng, c\u0169ng kh\u00f4ng n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 gi\u00e1 c\u1ea3, kh\u00f4ng c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 gi\u1ea3m gi\u00e1 ho\u1eb7c khuy\u1ebfn m\u00e3i – ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ee9c th\u1eddi m\u00e0 th\u00f4i.<\/p>\r\n\r\n\r\n\r\n

    N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t, t\u1ee9c l\u00e0 kh\u00f4ng ch\u1ec9 v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, kh\u00f4ng ch\u1ec9 gi\u00e1 c\u1ea3 ho\u1eb7c l\u1ee3i th\u1ebf ph\u00e2n ph\u1ed1i, th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 khi m\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n

    S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u (BrandPower)<\/h3>\r\n\r\n\r\n\r\n

    Ch\u1ec9 s\u1ed1 BrandPower c\u1ee7a Cimigo l\u00e0 m\u1ed9t ph\u00e9p \u0111o gi\u00fap x\u00e1c \u0111\u1ecbnh s\u1ee9a m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm ra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u. Bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a BrandPower (s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u) tr\u00ean tr\u1ee5c tung v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng (th\u01b0\u1eddng l\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, \u0111\u00e3 t\u1eebng d\u00f9ng ho\u1eb7c hi\u1ec7n t\u1ea1i \u0111ang d\u00f9ng) tr\u00ean tr\u1ee5c ho\u00e0nh.<\/p>\r\n\r\n\r\n\r\n

    \u0110i\u1ec3m BrandPower cao cho th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng duy tr\u00ec ho\u1eb7c t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0 m\u1ed9t m\u1ed1i \u0111e d\u1ecda m\u1ea1nh m\u1ebd, c\u00f2n n\u1ebfu \u0111\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n cao.<\/p>\r\n\r\n\r\n\r\n

    \u0110i\u1ec3m BrandPower th\u1ea5p cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 x\u00e2y d\u1ef1ng nhi\u1ec1u h\u01a1n n\u1eefa, n\u1ebfu kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i.<\/p>\r\n\r\n\r\n\r\n

    L\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng) n\u00f3 c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t m\u1ed1i \u0111e d\u1ecda ng\u1eafn h\u1ea1n ho\u1eb7c trung h\u1ea1n v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng (\u00edt h\u01a1n so v\u1edbi n\u0103m ngo\u00e1i) do gi\u00e1 c\u1ea3 v\u00e0 t\u00ednh kh\u1ea3 thi (kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn).<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    G\u00f3c ph\u1ea7n t\u01b0 Niche:<\/strong><\/span> Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u r\u01a1i v\u00e0o g\u00f3c ph\u1ea7n t\u01b0 n\u00e0y, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb ng\u00e0y c\u00e0ng t\u0103ng, nh\u01b0ng \u0111\u1ed3ng th\u1eddi s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f2n h\u1ea1n ch\u1ebf. C\u00f3 th\u1ec3 \u0111\u1ea7y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u201cm\u1ee5c ti\u00eau\u201d n\u00e0o \u0111\u00f3 thay v\u00ec d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf c\u1ea7n c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng th\u1ecb ph\u1ea7n.<\/p>\r\n\r\n\r\n\r\n

    G\u00f3c ph\u1ea7n t\u01b0 Weak:\u00a0 \u00a0 <\/span>Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u r\u01a1i v\u00e0o g\u00f3c ph\u1ea7n t\u01b0 n\u00e0y, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p (t\u1ee9c l\u00e0 BrandPower th\u1ea5p v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ea5p).<\/p>\r\n\r\n\r\n\r\n

    G\u00f3c ph\u1ea7n t\u01b0 Loved:<\/strong><\/span> Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u r\u01a1i v\u00e0o g\u00f3c ph\u1ea7n t\u01b0 n\u00e0y, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng duy tr\u00ec ho\u1eb7c t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\r\n\r\n\r\n\r\n

    G\u00f3c ph\u1ea7n t\u01b0 Accessible:<\/strong><\/span> Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u r\u01a1i v\u00e0o g\u00f3c ph\u1ea7n t\u01b0 n\u00e0y, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 d\u1ec5 d\u00e0ng (s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng), nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong c\u00f9ng nh\u00f3m h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb suy gi\u1ea3m gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng ch\u1ec9 ra r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ea3i x\u00e2y d\u1ef1ng h\u01a1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n, n\u1ebfu kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 duy tr\u00ec v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    C\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap b\u1ea1n \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn cho k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh; ch\u1eb3ng h\u1ea1n nh\u01b0 ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u h\u1eb1ng n\u0103m, nghi\u00ean c\u1ee9u h\u00e0nh vi s\u1eed d\u1ee5ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau […]<\/p>\n","protected":false},"author":1,"featured_media":18790,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[911],"class_list":["post-18952","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-ke-hoach-tiep-thi"],"acf":[],"yoast_head":"\n\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u - Market research Vietnam Indonesia<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u - Market research Vietnam Indonesia\" \/>\n<meta property=\"og:description\" content=\"C\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap b\u1ea1n \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn cho k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh; ch\u1eb3ng h\u1ea1n nh\u01b0 ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u h\u1eb1ng n\u0103m, nghi\u00ean c\u1ee9u h\u00e0nh vi s\u1eed d\u1ee5ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.cimigo.com\/vi\/solution\/do-luong-gia-tri-thuong-hieu\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-17T08:30:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.cimigo.com\/wp-content\/uploads\/2021\/10\/Brand-equity-audits-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.cimigo.com\\\/vi\\\/solution\\\/do-luong-gia-tri-thuong-hieu\\\/\",\"url\":\"https:\\\/\\\/staging.cimigo.com\\\/vi\\\/solution\\\/do-luong-gia-tri-thuong-hieu\\\/\",\"name\":\"\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u - 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