Positioning that resonates
May 28, 2021
"Yes this milk-formula used to be very popular. But today they
Optimised dairy concepts evaluation
Why on earth would I save for my retirement; I have had four children; I’ve educated them well - morally and academically.
A dairy company wanted to test a new product concept, so we tested two concepts to find the optional solution.
We spoke to 300 moms in AB class, using an online survey, 100 with kids aged 0-12 months, 100 with kids aged 13-24 months and 100 with kids aged 24 to 36 months.
Each group were shown slightly different concepts.
The result was a winning concept with suggested improvements for each concept.
The study took 7 days from start to finish and cost the brand only VND120,000,000.
Positioning that resonates
May 28, 2021
"Yes this milk-formula used to be very popular. But today they
Case study: Globally strong yet locally challenged
May 28, 2021
"It’s a couple of beers and some snacks with the gang after
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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