Opportunity

A sports drink brand tested their YouTube TVC amongst 100 males aged 15-40 years, using an online survey.

Solution

We tested the key dimensions such as overall liking and message convincingness.

Result

The result led a client team to a clear brand recognition with suggested improvements for their TVC campaign. The study took 3 days from start to finish and cost the brand only VND30,000,000.

Discovery programme

May 28, 2021

A dominant player in a fast moving category embarked on

Stuck not loyal

Jun 22, 2021

"My bank is ok I’ll probably stick with it. I wouldn’t recommend it to

Destination design and marketing

Jun 22, 2021

A renowned resort and casino in Las Vegas was