Online Advertising Revenue Report 2009 in Vietnam (English)

‘Vietnam Online Advertising Revenue Report 2009’ is an industry report that contains valuable information about the size and composition of the online ad market in Vietnam. Data in this report is based on a large survey among online advertising selling companies in Vietnam. Cimigo conducted this survey among websites, advertising networks, media agencies and other companies involved with online advertising and gathered detailed information about their revenue figures. Since all revenue data is directly compiled from the companies that sell online advertising, this methodology is considered to be the most accurate measurement of online advertising revenues, and it is widely used in other countries. However, it is the first time that this kind of study has been conducted in Vietnam. Online Advertising Revenue Report 2009 in Vietnam shows the size of the online advertising market in Vietnam for 2008 and 2009 and gives revenues breakdowns by industry, advertising format, pricing model and sales channel. Furthermore, the report, conducted by Cimigo market research company provides a forecast of revenue growth in 2010. Table of contents: Preface p.3 Background p.5 Executive Summary p.7 Revenues p.9 Revenue Breakdowns p.11 by Industry p.11 by Advertising Format p.12 by Pricing Model p.13 Future Projections p.14 Appendix 16 Definitions 16 Methodology 17 Cimigo Profile 19.