Industry Haircare
Date Aired May 2011
Date Tested Aug 2011
Report Published Oct 2011
Target Audience Females, age 20+
Reference Code 169
Price $200
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This TVC Scorecard – Dove Viet Nam shows how the Asian TV commercial (TVC) for Dove in Asian shampoo, compares to the average of all TVCs tested using the Cimigo AdTraction advertising market research methodology. Market research born, grown and tested in Asia, Cimigo market research understands Asian consumers in order to help our clients win.

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