With the desire to help clients and researchers foresee the future of Vietnam market research, the Vietnam ESOMAR representative, Richard Burrage, who is the founder and managing director of Cimigo, presented the Future of Market Research.
After demonstrating the significant market research industry transformation between 2009-2019 in methods, market structure, software and tools, Richard predicted the 6 biggest growth areas during the next decade to 2030. Richard also reviewed the recommended skills that researchers will need to be well-prepared to adapt to the future of market research in Vietnam and Asia.
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