Richard Burrage, Managing Partner of Cimigo, recently spoke to members of the Mind Exchange in Jakarta on the importance of monitoring the reach and impact of social media as part of any marketing activity. Using Cimigo case studies on Anmum IFT sugars campaign in Malaysia and The Magnum Gold launch in Jakarta Richard demonstrated when we need to understand the real impact of our communications we have to get intimate with our consumers.
The Mind Exchange is dedicated to sharing knowledge among over one hundred senior peers heading consumer-driven multinational businesses in Asia.
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