Technology and IT investments are vital to developing Vietnam’s banking sector. But they by themselves are not enough for maximizing bank competitiveness, or value for consumers. Creating both functional and emotional value for customers requires superior communication, understanding and the human touch. Tech-centricity or Customer-centricity report in Vietnam is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam, conducted by Cimigo market research.
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