Future of Market Research
With the desire to help clients and researchers foresee the future of Vietnam market research, the Vietnam ESOMAR representative, Richard Burrage, who is the founder and managing director of Cimigo, presented the Future of Market Research.
After demonstrating the significant market research industry transformation between 2009-2019 in methods, market structure, software and tools, Richard predicted the 6 biggest growth areas during the next decade to 2030. Richard also reviewed the recommended skills that researchers will need to be well-prepared to adapt to the future of market research in Vietnam and Asia.
Thu Phung - CTI Manager
Tania Desela - Senior Product Manager
Dennis Kurnia - Head of Consumer Insights
Aimee Shear - Senior Research Executive
Louise Knox - Consumer Technical Insights
Vo Thi Thuy Ha - Commercial Effectiveness
Richard Willis - Director
Geert Heestermans - Marketing Director
CMI Manager - Shiseido Asia Pacific