Indonesia car survey: overcoming barriers of car purchase
Oct 08, 2024
Demand for passenger cars is declining The Indonesian automotive market in 2024 presents both
Charity in Vietnam
Cimigo conducted a study on Charity in Vietnam amongst the general public in December 2021. Cimigo interviewed 600 people aged 16 to 44 years, living in urban HCMC and Hanoi. The report explains:
4 minute read
Understanding how the Vietnamese select charitable causes and perceive different charities and organisations in Vietnam will assist both charitable communications and fundraising. It is Cimigo’s hope that this report will help charitable fundraising in Vietnam and enable charities to better meet the needs of their potential donors, determine how best to reach them and which giving or payment methods are the most effective.
For a solid overview of the charity landscape in Vietnam, Cimigo recommends reading the Ho Chi Minh Peace and Development Foundation (HPDF) report titled, Philanthropy Ecosystem in Vietnam: A Field Study.
Vietnamese people are very supportive of charity. Children’s development, followed by supporting vulnerable people are claimed as the more important causes to support. 50% of Vietnamese had given to charity in the past 12 months.
The prevalence of charitable giving in Vietnam is highest for those over 30 and those married with children. Prevalence increases with educational attainment.
8 in 10 donors contributed to Covid-19 support in the past 12 months and 46% increased charitable giving during Covid. The majority (83%) donated more than twice in the past 12 months and money was the most popular form of contribution.
Download the free presentation on charity in Vietnam here.
Charities and local governments dominate recipients of donations. Celebrities’ key opinion leaders were very effective at raising donations, although well-intended many subsequently failed in transparency, the competency and agility to deploy funds to those in need quickly.
The main barriers after affordability, are: afraid of corruption, not sure how to donate and a lack of knowledge and trust in the charity organisation. Whilst 50% had given to charity, 75% are willing to donate to charitable causes, but barriers must be addressed.
Most are willing to donate VND50,000 to VND200,000 per donation. The mean average is VND450,000. One quarter would prefer to donate regularly each month. People expect on average 85% of the value of each donation to reach beneficiaries. Allowing 15% for overheads. Although 27% expect 100% to reach beneficiaries. People refer to donate in cash, followed by bank transfer and then e-wallet.
Awareness needs to be built significantly for local charities. The main sources of awareness for charities for cash donations in the past 12 months include; friends, direct communication, Facebook and e-wallets. The conversion from awareness to donation is by far the highest for the Government’s Covid appeal, with 49% of those aware of the appeal donating.
In order to promote giving to people, charity organisations must demonstrate; transparency in the use of donations and the agility to quickly support people in need. Thereafter to motivate people charities must; have a trusted reputation, no risk of corruption and be wise and thrifty in the support provided.
Cimigo conducted this study to help raise awareness of charitable giving in Vietnam. The aim is to assist charities in Vietnam understand how people give, why they choose to give to one charity and not another and perhaps more importantly what prevents them from giving more. The study was conducted in collaboration with two local organisations, Saigon Children and the LIN Centre who share a common passion for the development of charity in Vietnam.
Please download the free report here for more information.
Download the free presentation on charity in Vietnam here.
End.
Indonesia car survey: overcoming barriers of car purchase
Oct 08, 2024
Demand for passenger cars is declining The Indonesian automotive market in 2024 presents both
Vietnam retail banking 2024
Sep 17, 2024
Unlocking the future of retail banking Vietnam retail banking 2024 The world of retail banking is
Vietnam uninterrupted: a twenty-year journey
Mar 18, 2024
Trends in Vietnam: Vietnam uninterrupted: a twenty-year journey Trends in Vietnam. Witness
Hy Vu - Head of Research Department
Joe Nelson - New Zealand Consulate General
Steve Kretschmer - Executive Director
York Spencer - Global Marketing Director
Laura Baines - Programmes Snr Manager
Mai Trang - Brand Manager of Romano
Hanh Dang - Product Marketing Manager
Luan Nguyen - Market Research Team Leader
Max Lee - Project Manager
Chris Elkin - Founder
Ronald Reagan - Deputy Group Head After Sales & CS Operation
Chad Ovel - Partner
Private English Language Schools - Chief Executive Officer
Rick Reid - Creative Director
Janine Katzberg - Projects Director
Anya Nipper - Project Coordination Director
Dr. Jean-Marcel Guillon - Chief Executive Officer
Joyce - Pricing Manager
Matt Thwaites - Commercial Director
Aashish Kapoor - Head of Marketing
Kelly Vo - Founder & Host
Thanyachat Auttanukune - Board of Management
Hamish Glendinning - Business Lead
Thuy Le - Consumer Insight Manager
Richard Willis - Director
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - CMI Manager
Cimigo’s market research team in Vietnam and Indonesia love to help you make better choices.
Cimigo provides market research solutions in Vietnam and Indonesia that will help you make better choices.
Cimigo provides a range of consumer marketing trends and market research on market sectors and consumer segments in Vietnam and Indonesia.
Cimigo provides a range of free market research reports on market sectors and consumer segments in Vietnam and Indonesia.
Xin cảm ơn. Một email kèm với đường dẫn tải báo cáo đã được gửi đến bạn.
Vui lòng điền thông tin vào biểu mẫu bên dưới để tải về báo cáo miễn phí.
Báo cáo sẽ được gửi vào email bạn điền ở bên dưới.
Please enter the information for free download.
The report will be sent to your email.