- Home > Tech-centricity or Customer-centricity report in Vietnam
Technology and IT investments are vital to developing Vietnam’s banking sector. But they by themselves are not enough for maximizing bank competitiveness, or value for consumers. Creating both functional and emotional value for customers requires superior communication, understanding and the human touch. Tech-centricity or Customer-centricity report in Vietnam is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam, conducted by Cimigo market research.
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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