Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
From baby soft to romance
Fabric softeners offer a great example of brand marketing by life stage. Brands seek to leverage the new baby as a key life changing moment impacting purchase priorities for Mums and simultaneously delivering the softness message. Downy Baby Gentle from Procter and Gamble Vietnam is a new variant launched in March 2016.
The new TV advertisement above has been accompanied by in store activities such as the baby race shown below.
P&G have sought to move beyond the new baby life stage into romance. The reality is that most Vietnamese newly married couples conceive within six months of their wedding. Downy Romance seeks to preempt the baby and the competition from Unilever’s Comfort and win consumer hearts (literally) at an earlier life stage.
That said we do hope that not too many men sought to secure their lover’s heart with this gift on woman’s day.
More hot consumer market research trends Vietnam Asia
Cimigo, a market research agency Vietnam, Asia presents the latest consumer trends.
Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
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Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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