Destination design and marketing
A renowned resort and casino in Las Vegas was launching a new destination in Macau and Singapore.
A renowned resort and casino in Las Vegas was launching a new destination in Macau and Singapore.
Cimigo conducted a research programme spanning 12 countries and a spectrum of target segments ranging from MICE orga- nizers to luxury shoppers, tour operators to potential travelers and property investors to high-end casino players.
The results were used to direct the destination design, shopping mall proposition, entertainment concepts and programmes, food and beverage outlet choices, trade incentive programmes and destination marketing
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
Your customers are in control, so we talk to them on their terms, in the right place, at the right…
At Cimigo, we work to deliver real inspiration for your brands, not just insight. We uncover…
We regularly share news, views and events to help you understand the Voice of the Customer.
Cimigo regularly publishes market and industry research reports across the Asia Pacific region to…