Shopper ethnography

Shopper ethnography is typically used in combination with in store shopper measurement and shopper post shop interviews. Shopper ethnography will help you make better choice on how to grow further at the shopper’s moment of truth.

Actual observable behaviour across shoppers is complemented by a post shop interview discussing their journey. Whilst the shopper talks through playback and is qualitatively interviewed.

Typically, studies investigate:

Shopper post shop interviews

Cimigo can help you make better choices for your retail execution. Shopper post shop interviews is typically used in combination with in store shopper measurement and shopper ethnography.

Typically, studies investigate:

• Store choice.
• Shopping list.
• Planned versus actual purchases.
• Category pull.
• Activity recall.
• Shopper profile.
• Store satisfaction

The quantifiabla metrics and stated rationales enable Cimigo to understand the impact of in store activities and test various experimental scenarios on range, placeme and display.

 

In store shopper measurement

Cimigo can help you make better choices for your retail execution. The difference between success and failure is in knowing what is happening in store now rather than at the end of a period of activation.

Cimigo’s store auditors use the Cimigo OnMobile application to report findings instantly and easily. In store shopper measurement is typically used in combination with shopper post shop interviews and shopper ethnography. Typically studies investigate shopper traffic, disruption and conversions;

Typically, studies investigate:

• Traffic flow.
• Stop and go.
• Time spent.
• Browser.
• Display stopper.
• Pack reader.
• Buyer.