Cimigo chooses judges for prestigious HK awards

Longstanding free-to-air Hong Kong TV station, TVB runs an annual awards ceremony celebrating the best in TVB programming. The TVB Anniversary awards are prestigious and eagerly awaited each year.

This year Cimigo, Asia’s leading independent market research company, was tasked with the recruitment of the primary judging panel.

The panel comprises creative practitioners, TV advertisement directors, advertiser representatives (Professional Panel) as well as general public (General Public Panel).  These panels will provide scores for each entry, the top 5 highest score entries for each category are then selected and become the finalists who are put to the public vote.

For those who are interested, the winners were:

Most Popular Male Talent in a TV Commercial

Mannings – Mannings Beauty (Sean Lau Ching Wan)

– Advertising agency: Metta Communications Ltd.

– Production: Andrew Lee, Matt Tse, Silent Wong

 

Most Popular Female Talent in a TV Commercial

Hong Kong Ocean Park – Halloween Bash 2012 (Helena Law Lan)

– Advertising agency: Metta Communications Ltd.

– Production: Simon Fung

 

Most Popular Jingle in a TV Commercial

PCCW-HKT Ultimate Service

– Advertising agency: Uth Creative Group Limited

– Production: Charles Wong

 

Audience’s Choice Award

Manning – The Pink Smile Cat

– Advertising agency: Metta Communications Ltd.

– Production: Andrew Lee, Hardy Lam, Teddy Leung

 

Most Creative Award

City Chain Co, Ltd – 100 years

– Advertising agency: McCann Worldgroup Hong Kong

– Production: Spencer Wong, Irene Chan, Curtis Wong

 

Best Visual Effects Award

City Chain Co, Ltd – 100 years

– Advertising agency: McCann Worldgroup Hong Kong

– Production: Spencer Wong, Irene Chan, Curtis Wong

 

Most Creative Advertising Agency Award

Metta Communications Ltd.

 

Best of the Best Award

City Chain Co, Ltd – 100 years

– Advertising agency: McCann Worldgroup Hong Kong

– Production: Spencer Wong, Irene Chan, Curtis Wong

 

Dining, Food & Beverages

McDonald’s Restaurants (Hong Kong) Limited – Happy

– Advertising agency: DDB Group Hong Kong

– Production: Frankie Fung

 

Fashion & Beauty

dermes – Show The Beauty of Female

– Advertising agency: Metta Communications Ltd

– Production: Simon Fung

 

Finance & Real Estate

EPS EasyCash – How Many Points

– Advertising agency: Lowe Hong Kong

– Production: Emma Chan

 

Household

Tempo Toilet Paper – Perfect Man

– Advertising agency: Publicis Hong Kong

– Production: Terry Cheng, Kwong Chi Kit

 

Leisure, Entertainment & Hobbies

City Chain Co, Ltd – 100 years

– Advertising agency: McCann Worldgroup Hong Kong

– Production: Spencer Wong, Irene Chan, Curtis Wong

 

Telecommunication, Transport & Public Utilities

MTR Corporation – Maintenance Team

– Advertising agency: Abracadabra Communications Limited

– Production: David Kan, Margaret Kennedy

 

General

Manning – The Pink Smile Cat

– Advertising agency: Metta Communications Ltd.

– Production: Andrew Lee, Hardy Lam, Teddy Leung

 

Special Category (campaign)

Vitasoy International Holdings Limited – 7 Million People Story 2012

– Advertising agency: DDB Group Hong Kong

– Production: May Wong

 

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Ha Dinh - Project Lead

" I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us."
“ I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.”

Geert Heestermans - Marketing Director

"Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that."
“Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that.”

Richard Willis - Director

"HSBC are very pleased with the launch and they have had some very good coverage which I have attached. Your team have done an excellent job on this. "
“HSBC are very pleased with the launch and they have had some very good coverage which I have attached. Your team have done an excellent job on this. ”

Vo Thi Thuy Ha - Commercial Effectiveness

"Through past 1 year working with Cimigo we can see the high dedication, good business sense and great client service from Cimigo client service team led by Ankur Sharan. Ankur's team always demonstrate a high standard of client service with high flexibility, trying to offer most convenient/ suitable options for clients although sometimes it is quite stretching for Cimigo team. Cimigo team also quite often offers very interesting approaches to solve our research objective, I personally appreciate the fact that the team can go extra miles trying to find out good methodology, insightful findings to answer MSD's business questions."
“Through past 1 year working with Cimigo we can see the high dedication, good business sense and great client service from Cimigo client service team led by Ankur Sharan. Ankur's team always demonstrate a high standard of client service with high flexibility, trying to offer most convenient/ suitable options for clients although sometimes it is quite stretching for Cimigo team. Cimigo team also quite often offers very interesting approaches to solve our research objective, I personally appreciate the fact that the team can go extra miles trying to find out good methodology, insightful findings to answer MSD's business questions.”

Louise Knox - Consumer Technical Insights

"Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. Cimigo did a great job. Thank you for your patience and perseverance with getting this off the ground."
“Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. Cimigo did a great job. Thank you for your patience and perseverance with getting this off the ground.”

Aimee Shear - Senior Research Executive

"We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet Cimigo were incredibly accommodating through their patience, flexibility and commitment. Not only were Cimigo supportive during the set up of our project, but we were really impressed by the outputs delivered – Cimigo were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again. "
“We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet Cimigo were incredibly accommodating through their patience, flexibility and commitment. Not only were Cimigo supportive during the set up of our project, but we were really impressed by the outputs delivered – Cimigo were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again. ”

Dennis Kurnia - Head of Consumer Insights

"Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found Cimigo to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with Cimigo fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism."
“Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found Cimigo to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with Cimigo fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.”

Tania Desela - Senior Product Manager

"It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend Cimigo."
“It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend Cimigo.”

Thu Phung - CTI Manager

"Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project.""
“Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."”

Linda Yeoh - Consumer & Market Intelligence Manager

"We have worked with Cimigo over 2 projects in Vietnam. Cimigo has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Cimigo team for supporting us."
“We have worked with Cimigo over 2 projects in Vietnam. Cimigo has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Cimigo team for supporting us.”